本文選題：廣西電視臺 + 東盟傳播　； 參考：《廣西大學》2015年碩士論文

【摘要】：構建中國國際傳播的大格局,必須發(fā)揮地方主流媒體的重要作用。隨著中國與東盟政治、經(jīng)濟往來日漸密切,廣西作為中國面向東盟開展交流與合作的橋頭堡,其重要性日益凸顯。廣西電視臺作為廣西的主流媒體,肩負著擔當溝通紐帶的重任。在“一帶一路”提出的大背景下,加強東盟傳播能力建設對廣西電視臺而言是很有必要性和緊迫性的任務。本文運用文獻分析法、實地調(diào)查法、深入訪談法以及內(nèi)容分析法,結合傳播力和影響力理論對廣西電視臺東盟傳播能力建設進行探討。根據(jù)國際傳播學中關于傳播力和影響力的論述,本文將傳播力分為物質(zhì)基礎、人力基礎以及渠道建設這三個因素來分析,而影響力的探討則從傳播制度、傳播策略和傳播內(nèi)容三個角度出發(fā)。本文從這六個角度分別剖析廣西電視臺東盟傳播的能力建設,分析其優(yōu)劣勢,從中找出問題解決的關鍵。最后為廣西電視臺東盟傳播能力的建設提供有針對性和可行性的策略。就傳播力而言,一是優(yōu)化媒體資源,夯實物質(zhì)基礎；二是培養(yǎng)優(yōu)質(zhì)人才,提高傳播水平；三是結合新興媒體,拓展傳播渠道。提升影響力也有三點：一是改善機制體制,提升傳播品質(zhì)；二是完善傳播策略,實現(xiàn)精準傳播；三是打造精品內(nèi)容,樹立媒介品
[Abstract]:In order to build a large pattern of international communication in China, the important role of the local mainstream media must be played. With the increasingly close economic exchanges between China and ASEAN, Guangxi, as the bridgehead of China's exchanges and cooperation with ASEAN, has become increasingly important. As the mainstream media in Guangxi, Guangxi TV station shoulders the link of communication. The task. In the background of "The Belt and Road" put forward, to strengthen ASEAN communication ability construction of Guangxi television station is very necessary and urgent task. Based on literature analysis, field survey method, interview method and content analysis method, combined with the spread of power and influence of the theory of Guangxi TV Taiwan ASEAN communication ability construction According to the discussion of the communication force and influence in the international communication science, this paper divides the communication force into three factors, namely material basis, human foundation and channel construction, and the discussion of influence from the three angles of communication system, communication strategy and communication content. This article analyzes Guangxi from these six angles The ability construction of television station ASEAN communication, analysis its advantages and disadvantages, to find out the key to the problem solving. Finally, it provides a targeted and feasible strategy for the construction of Guangxi TV station's communication capacity in ASEAN. In terms of communication power, the first is to optimize the media resources and consolidate the material base; two is to cultivate high-quality talents, improve the level of communication; three, There are three points to improve the influence of the new media. One is to improve the mechanism system and improve the quality of communication; the two is to improve the communication strategy and realize the accurate dissemination; the three is to create the content of the fine quality and to establish the media products.

【學位授予單位】：廣西大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：G229.24

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本文編號：1856964