發(fā)布時(shí)間：2018-01-01 13:43

  本文關(guān)鍵詞：廬山旅游者地方感與旅游者滿意度、忠誠(chéng)度的關(guān)系研究　出處：《江西師范大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 世界遺產(chǎn)地 廬山 旅游者地方感 旅游者滿意度 旅游者忠誠(chéng)度

【摘要】：旅游者滿意度和忠誠(chéng)度一直是旅游研究關(guān)注的熱點(diǎn)。越來越多的旅游景區(qū)管理者意識(shí)到旅游者滿意度和忠誠(chéng)度水平是旅游景區(qū)在激烈的競(jìng)爭(zhēng)中能否占據(jù)優(yōu)勢(shì)的關(guān)鍵因素。地方感理論作為近些年國(guó)外游憩地理學(xué)、環(huán)境心理學(xué)的研究重點(diǎn)，也日益受到了國(guó)內(nèi)人文地理學(xué)者的關(guān)注。地方感理論主要研究“人地關(guān)系”及這種關(guān)系對(duì)于人的態(tài)度和行為所產(chǎn)生的影響，，對(duì)于地方旅游業(yè)的發(fā)展具有重要的指導(dǎo)價(jià)值。旅游對(duì)于一個(gè)地方來說，可以看成是客觀特征的地方性（地方的自然特質(zhì)以及文化特征）對(duì)旅游者的表達(dá)過程，同時(shí)強(qiáng)調(diào)過程當(dāng)中的旅游者的主觀認(rèn)知。地方性特質(zhì)挖掘不夠深入以及對(duì)于旅游者的主觀需求認(rèn)知的不足，使得許多旅游目的地特色不夠鮮明，缺乏唯一性和不可替代性，進(jìn)而導(dǎo)致較低的旅游者滿意度和忠誠(chéng)度，嚴(yán)重威脅到旅游地的可持續(xù)發(fā)展。 不斷深入的旅游開發(fā)，給許多世界遺產(chǎn)旅游地帶來發(fā)展契機(jī)的同時(shí)也給其可持續(xù)發(fā)展帶來了日益嚴(yán)峻的挑戰(zhàn)。旅游開發(fā)背景下旅游者地方感特征及其對(duì)滿意度與忠誠(chéng)度的影響研究是我國(guó)地方感深入研究的新方向，也為世界遺產(chǎn)旅游地的可持續(xù)發(fā)展提供了新的視角。本文以世界文化景觀———江西廬山風(fēng)景區(qū)為例，不僅分析了目前廬山的旅游開發(fā)與旅游資源保護(hù)現(xiàn)狀，以及廬山旅游者地方感、滿意度及忠誠(chéng)度的總體特征與差異特征，同時(shí)也構(gòu)建了地方感與滿意度、忠誠(chéng)度的關(guān)系概念模型，利用結(jié)構(gòu)方程模型方法定量研究了地方感對(duì)旅游者滿意度與忠誠(chéng)度的影響以及三者之間的關(guān)系。文章最后提出了提升廬山旅游者滿意度與忠誠(chéng)度的若干對(duì)策。本文的研究結(jié)論主要包括：（1）地方感四個(gè)測(cè)量維度之間均存在顯著相關(guān)性；（2）情感依戀維度對(duì)滿意度和忠誠(chéng)度均有顯著的正向影響；（3）自然風(fēng)景感知維度、社會(huì)人文感知維度和旅游功能感知維度主要通過情感依戀維度對(duì)滿意度和忠誠(chéng)度產(chǎn)生不同程度的間接影響；（4）滿意度對(duì)忠誠(chéng)度產(chǎn)生顯著的正向影響；（5）滿意度在情感依戀維度與忠誠(chéng)度之間的所起的中介作用不明顯；（6）不同人口特征和出游特征的旅游者在地方感、滿意度和忠誠(chéng)度上均存在不同程度的差異。
[Abstract]:Tourist satisfaction and loyalty have always been the focus of tourism research. More and more tourism managers realize that tourist satisfaction and loyalty level is the key to whether tourist attractions can take advantage in the fierce competition. Key factors. The theory of local feeling as a foreign recreation geography in recent years. The research focus of environmental psychology has also been paid more and more attention by domestic human geography. The theory of local feeling mainly studies the relationship between man and land and its influence on human attitude and behavior. Tourism has important guiding value for the development of local tourism. For a place, tourism can be regarded as the process of expressing tourists with objective characteristics (local natural characteristics and cultural characteristics). At the same time, the emphasis on the process of tourists' subjective cognition, the local characteristics mining is not deep enough and the tourists' subjective needs awareness is not enough, which makes the characteristics of many tourist destinations not clear enough. The lack of uniqueness and irreplaceable leads to low tourist satisfaction and loyalty, which seriously threatens the sustainable development of tourist destinations. Deepening tourism development. At the same time, it brings more and more serious challenges to the sustainable development of many World Heritage sites. The study on the characteristics of tourists' Local feeling and their influence on satisfaction and loyalty in the context of Tourism Development. The new direction of in-depth research on national and local feeling. This paper takes the world cultural landscape-Jiangxi Lushan scenic spot as an example, not only analyzes the current situation of tourism development and tourism resources protection in Lushan Mountain, Jiangxi Province, but also provides a new perspective for the sustainable development of world heritage tourism sites. And Lushan tourists' local feeling, satisfaction and loyalty of the overall characteristics and differences, but also build the relationship between local feeling and satisfaction, loyalty conceptual model. The influence of local feeling on tourists' satisfaction and loyalty and the relationship between them are studied quantitatively by using structural equation model method. Finally, some countermeasures to enhance the satisfaction and loyalty of tourists in Lushan Mountain are put forward. The main conclusions of this paper are as follows:. (. 1) there was significant correlation among the four measuring dimensions of local feeling; 2) the dimension of affective attachment had significant positive effects on satisfaction and loyalty; 3) Natural landscape perception dimension, social humanistic perception dimension and tourism function perception dimension have different degrees of indirect influence on satisfaction and loyalty mainly through emotional attachment dimension. (4) satisfaction had a significant positive effect on loyalty; (5) the intermediary function of satisfaction between attachment dimension and loyalty is not obvious. (6) tourists with different demographic and travel characteristics have different degrees of local feeling, satisfaction and loyalty.
【學(xué)位授予單位】：江西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.7

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