本文關(guān)鍵詞：旅游企業(yè)創(chuàng)新類型及其產(chǎn)生機理研究　出處：《上海師范大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 旅游企業(yè)創(chuàng)新 創(chuàng)新類型 創(chuàng)新產(chǎn)生機理 創(chuàng)新驅(qū)動力 創(chuàng)新影響因素

【摘要】：隨著我國旅游業(yè)的蓬勃發(fā)展,旅游行業(yè)的市場集中度正在不斷下降,我國旅游企業(yè)間的競爭也日趨激烈,利潤空間也被逐漸壓縮。在這樣的背景下,我國旅游企業(yè)試圖尋求如何從高度競爭的市場環(huán)境中脫身,與此同時,又能實現(xiàn)企業(yè)運營的宗旨,即希望通過生產(chǎn)和提供具有高附加值的產(chǎn)品和服務(wù),來實現(xiàn)利潤最大化。為了實現(xiàn)上述目標(biāo),一個可行的解決方案就是創(chuàng)新。因為創(chuàng)新被視為企業(yè)的一種競爭優(yōu)勢,它能夠為旅游企業(yè)賺取更多的利潤、改善產(chǎn)品或服務(wù)的質(zhì)量、提高生產(chǎn)效率、增加市場份額或提高市場占有率、提升顧客滿意度,甚至優(yōu)化企業(yè)的自身形象。 盡管創(chuàng)新益處頗多且近年來也逐漸成為各國旅游學(xué)者關(guān)注的焦點,但是旅游創(chuàng)新仍屬于一個新興的研究領(lǐng)域,其理論方面的研究比較零散,沒有形成系統(tǒng)的理論體系。在我國,目前的大多數(shù)研究借鑒于服務(wù)創(chuàng)新相關(guān)研究,只是從旅游創(chuàng)新的一些相關(guān)概念入手展開討論。很少有學(xué)者從企業(yè)層面研究旅游創(chuàng)新的類型以及旅游創(chuàng)新的產(chǎn)生機理等問題,因而針對實踐中如何促進旅游企業(yè)實施創(chuàng)新等問題,尚無法從現(xiàn)有文獻中找到滿意的解答。 基于此,筆者在閱讀相關(guān)文獻及實地調(diào)研的基礎(chǔ)上,提出了本文的四個研究目的：(1)提煉主要的旅游企業(yè)創(chuàng)新類型、創(chuàng)新驅(qū)動力以及影響創(chuàng)新的因素,并加以驗證；(2)厘清旅游企業(yè)的創(chuàng)新驅(qū)動力與創(chuàng)新影響因素之間的關(guān)系；(3)檢驗各種創(chuàng)新驅(qū)動力的驅(qū)動作用是否存在差異；(4)檢驗不同的影響因素對各類創(chuàng)新的影響程度是否存在差異。 本文按照“研究綜述”——“關(guān)鍵概念提煉”——“提出概念模型及研究假設(shè)”——“實證分析”——“研究結(jié)論與展望”的邏輯結(jié)構(gòu)展開論述,綜合運用內(nèi)容分析法、Logistic回歸及非參數(shù)檢驗等研究方法,主要結(jié)論包括：第一,提出了四類創(chuàng)新,11種創(chuàng)新驅(qū)動力以及15種創(chuàng)新影響因素；第二,厘清了旅游企業(yè)的創(chuàng)新驅(qū)動力與創(chuàng)新影響因素間存在類似數(shù)學(xué)上交集的關(guān)系；第三,檢驗了獲證實的6種創(chuàng)新驅(qū)動力的驅(qū)動作用不存在顯著差異；第四,檢驗了獲證實的8種創(chuàng)新影響因素對各類創(chuàng)新的影響程度存在顯著差異。 本研究的創(chuàng)新之處主要體現(xiàn)在以下四個方面：(1)首次系統(tǒng)地提煉了旅游創(chuàng)新的核心概念；(2)明確地辨析了旅游創(chuàng)新產(chǎn)生機理中驅(qū)動力與影響因素之間的內(nèi)在聯(lián)系；(3)構(gòu)建了能夠表示旅游創(chuàng)新類型、驅(qū)動力與影響因素之間關(guān)系的概念模型；(4)檢驗了各類創(chuàng)新的產(chǎn)生機理的差異性。
[Abstract]:With the development of tourism industry in China , the market concentration of tourism industry is declining , and the competition between tourism enterprises in our country is becoming more and more intense , and the profit space is gradually compressed . In this background , it is hoped that the profit maximization will be realized through the production and delivery of products and services with high added value . In order to achieve the above goal , one feasible solution is innovation . In order to achieve the above goal , it is possible to make more profit for the tourism enterprises , improve the quality of products or services , improve the production efficiency , increase market share or increase market share , improve customer satisfaction , and even optimize the image of the enterprise . Although the innovative benefit is quite a lot , and in recent years , it has become the focus of tourism scholars in various countries . However , tourism innovation is still a new research field , and its theoretical research is sporadic and has no theoretical system of system . In our country , most of the research is based on some related concepts of tourism innovation . Few scholars have studied the types of tourism innovation from the enterprise level and the production mechanism of tourism innovation , so it is not possible to find satisfactory solutions from the existing literature for the practical application of how to promote the innovation of tourism enterprises . On the basis of reading relevant literature and field investigation , the author puts forward four research purposes : ( 1 ) refining the main tourism enterprise innovation types , driving the driving force and influencing the innovation factors , and verifying them ; ( 2 ) clarifying the relationship between the innovation driving force and the innovation influence factors of the tourism enterprises ; and ( 3 ) checking whether the driving effect of the various innovative driving forces is different ; and ( 4 ) checking whether the influence degree of the different influencing factors on the various innovations is different . In this paper , the logical structure of the concept model and the research hypothesis " _ empirical analysis " _ " empirical analysis " _ " empirical analysis " _ " empirical analysis " _ " empirical analysis " _ " research conclusion and prospect " are discussed in this paper . The main conclusions are as follows : Firstly , four kinds of innovations , 11 kinds of innovative driving forces and 15 kinds of innovative influence factors are put forward . The innovation of this study is mainly embodied in the following four aspects : ( 1 ) the first systematic extraction of the core concept of tourism innovation ; ( 2 ) explicit differentiation of the relationship between the driving force and the influencing factors in the mechanism of tourism innovation ; and ( 3 ) the conceptual model which can express the relationship between the type of tourism innovation , the driving force and the influencing factors ; and ( 4 ) the difference of the production mechanism of various innovations is examined .

【學(xué)位授予單位】：上海師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.6

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