【摘要】：本文主要采用文獻分析法和歸納法對新媒體的概念進行厘清，并總結(jié)出移動新媒體閱讀的優(yōu)點和缺點。優(yōu)點包括移動性和實時性、互動性與參與性、即時性和自由性、多元性與個性化、融合性和豐富性、開放性與共享性；缺點包括資金投入多、信息失真性、信息的無序性、信息虛擬性、有害健康、快餐化和碎片化。用SWOT分析法分析移動新媒體閱讀對圖書館發(fā)展所產(chǎn)生的影響。移動新媒體閱讀環(huán)境下圖書館的優(yōu)勢包括：圖書館無處不在、圖書館能為讀者提供無障礙閱讀服務、圖書館服務平臺多樣化，圖書館信息資源免費開放及圖書館能夠為讀者提供參考咨詢服務；圖書館內(nèi)部也存在一些劣勢，如圖書館的經(jīng)費投入嚴重不足、圖書館員的整體素質(zhì)還有待提高、圖書館也缺乏先進技術的支持，而且，圖書館信息資源娛樂性弱，，服務理念有待改善。同時，移動新媒體閱讀也給圖書館的發(fā)展帶來了機遇和威脅。機遇方面，移動新媒體閱讀的普及有助于促進圖書館信息資源的共建共享,為圖書館提供更多宣傳途徑，讀者對圖書館的移動閱讀服務有強烈的需求，能促進圖書館職能有效發(fā)揮，此外，一些企業(yè)有助于圖書館開展移動閱讀服務；威脅方面，移動新媒體技術層出不窮，開展移動新媒體閱讀服務可能會加深讀者之間的信息鴻溝，圖書館信息資源安全和知識產(chǎn)權保護等也問題多多，更重要的是，圖書館開展移動閱讀服務的競爭對手多而強勁。通過對圖書館內(nèi)部及外部的分析，圖書館應該制定相應的策略，包括增長型策略（SO策略）、扭轉(zhuǎn)型策略（WO策略）、多種經(jīng)營型策略（ST策略）和防御型策略（WT策略）。圖書館要充分利用已有的信息資源、專業(yè)服務等優(yōu)勢，盡量彌補資金、技術等方面的弱勢，抓住當前社會環(huán)境中能幫助圖書館發(fā)展的機遇，如商業(yè)機構(gòu)給圖書館的閱讀服務帶來的助力等，從而積極應對來自各方面的威脅。
[Abstract]:This paper mainly uses literature analysis and induction to clarify the concept of new media, and summarizes the advantages and disadvantages of mobile new media reading. The advantages include mobility and real-time, interactivity and participation, immediacy and freedom, pluralism and personalization, integration and richness, openness and sharing. Information virtual, harmful to health, fast food and fragmentation. SWOT analysis is used to analyze the influence of mobile new media reading on library development. The advantages of the library under the mobile new media reading environment include: the library is everywhere, the library can provide the readers with the barrier-free reading service, the library service platform is diversified, The free opening of library information resources and the library can provide reference services for readers, there are also some disadvantages within the library, such as the serious shortage of funds invested in the library, the overall quality of librarians still needs to be improved. The library also lacks the support of advanced technology, moreover, the library information resources entertainment is weak, the service idea needs to be improved. At the same time, mobile new media reading also brings opportunities and threats to the development of libraries. In terms of opportunities, the popularity of mobile new media reading will help to promote the co-construction and sharing of library information resources, provide more ways for the library to propagate, and readers will have a strong demand for mobile reading services. Can contribute to the effective functioning of libraries, in addition to the fact that some enterprises contribute to the development of mobile reading services by libraries; and, in terms of threats, mobile new media technologies are emerging in an endless stream, The development of mobile new media reading service may deepen the information gap between readers, and the security of library information resources and the protection of intellectual property are also a lot of problems. More importantly, there are many and strong competitors in the library to carry out mobile reading services. Through the analysis of the library inside and outside, the library should formulate the corresponding strategies, including the growth strategy (SO strategy), the twist strategy (WO strategy), the multi-management strategy (ST strategy) and the defensive strategy (WT strategy). Libraries should make full use of the advantages of existing information resources and professional services, try their best to make up for the weakness in capital and technology, and seize the opportunities that can help the development of libraries in the current social environment. For example, the commercial organizations help the library reading service, so as to deal with all kinds of threats.
【學位授予單位】：遼寧師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G250.7

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