【摘要】：正近年來,網(wǎng)絡(luò)直播平臺迅猛發(fā)展,手機(jī)直播APP呈井噴之勢。其中,聚集了眾多帥哥美女、草根偶像、才藝達(dá)人的秀場類直播尤其受到年輕人追捧,用戶數(shù)量大、黏性高。用戶通過購買虛擬禮物贈送主播,創(chuàng)造了網(wǎng)絡(luò)直播的"吸金神話"。"使用與滿足"理論認(rèn)為,受眾是有特定"需求"的人,
[Abstract]:In recent years, the rapid development of webcast platform, mobile phone live APP blowout trend. Among them, gathered a large number of handsome girls, grassroots idols, talent show class live especially by young people in pursuit, large number of users, high viscosity. Users buy virtual gifts to give away anchors, creating a "gold-sucking myth" that is broadcast live online. The theory of using and satisfying is that the audience is a person with a particular "need".
【作者單位】： 武漢體育學(xué)院新聞傳播學(xué)院;
【分類號】：G206

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