【摘要】：正溫州都市報(bào)"集成中心"這個(gè)核心引擎,校正了溫都網(wǎng)、掌上溫州APP、溫都微信和溫都微博四大"齒輪"的嚙合,串聯(lián)了全天候媒體內(nèi)容生產(chǎn)"傳送",衍生了多種傳播形態(tài)貫通規(guī)程的"流水線"。媒體融合是一場(chǎng)革命性的"基因工程",而地方性都市類媒體轉(zhuǎn)型的最大誤區(qū),往往是把"嫁接"當(dāng)"重組",其結(jié)果則不免傾其心力搭了臺(tái),到頭來難以有板有眼地唱開戲。溫州都市報(bào)(以下簡稱"溫都")的轉(zhuǎn)型探索旨在避開這一誤區(qū),組建一個(gè)實(shí)用且有效的融合
[Abstract]:The core engine of "Integrated Center" of Wenzhou Metropolis Daily corrects the engagement of the four "gears" of Wen du net, Wenzhou app, Wen du WeChat and Wen du Weibo. Series of all-weather media content production "transfer", derived from a variety of transmission patterns through the rules "pipeline." Media fusion is a revolutionary "genetic engineering", and the biggest misunderstanding in the transformation of local urban media is often "grafting" as "reorganization", the result of which is inevitably set up with its heart, and in the end, it is difficult to make a performance. The transformation of Wenzhou Metropolis Daily (hereinafter referred to as "Wen du") aims to avoid this misunderstanding and set up a practical and effective integration.
【作者單位】： 溫州都市報(bào);
【分類號(hào)】：G216.2

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