本文選題：涂鴉文化 + 潮牌服飾�。� 參考：《湖南工業(yè)大學(xué)》2017年碩士論文

【摘要】：在近幾年以來(lái),潮牌服飾發(fā)展迅猛,深受年輕群體的追捧,在服裝市場(chǎng)不景氣的形勢(shì)下,潮牌服飾品牌無(wú)論是在線上還是線下,日益擴(kuò)張,國(guó)內(nèi)的原創(chuàng)潮牌在娛樂(lè)圈明星藝人的代言下紛紛搶占國(guó)內(nèi)市場(chǎng)。而街頭涂鴉藝術(shù)與潮牌服飾之間的聯(lián)系日益緊密,叛逆的、個(gè)性化的涂鴉藝術(shù)形式、強(qiáng)烈的色彩視覺(jué)沖撞感,為當(dāng)下流行的潮牌文化現(xiàn)象增加了不少的創(chuàng)意元素。本文為研究潮牌服飾與街頭涂鴉藝術(shù),結(jié)合市場(chǎng)調(diào)查,創(chuàng)立“Vampire”原創(chuàng)品牌,打造全新的品牌形象。將街頭涂鴉藝術(shù)作為“Vampire”品牌形象設(shè)計(jì)的創(chuàng)意元素和表現(xiàn)形式,從街頭涂鴉藝術(shù)中尋找創(chuàng)作激情,把各種夸張的圖案、高純度的色彩運(yùn)用到“Vampire”品牌形象和包裝設(shè)計(jì)中,將其運(yùn)用、轉(zhuǎn)換,有機(jī)結(jié)合。致力于從包裝的材料、形式、外觀設(shè)計(jì)、銷售模式、理念傳遞上做一個(gè)全新的探索和嘗試。這樣不僅可以突顯包裝設(shè)計(jì)的個(gè)性,把包裝也看作一件產(chǎn)品來(lái)進(jìn)行設(shè)計(jì)。也使得包裝成為了商品、人、涂鴉藝術(shù)之間的媒介。
[Abstract]:In recent years, Chao brand clothing has developed rapidly and is highly sought after by young people. Under the depressed situation of the clothing market, Chao brand clothing brands are expanding day by day, whether online or offline. The original tide brand in the entertainment industry under the endorsement of star artists have seized the domestic market. The street graffiti art and Chao brand clothing increasingly close, rebellious, personalized graffiti art form, a strong sense of color visual collision, for the current popular Chao brand culture phenomenon added a lot of creative elements. In order to study fashion and street graffiti art, combined with market research, this paper establishes "Vampire" original brand and creates brand new image. Taking street graffiti art as the creative element and expression form of "Vampire" brand image design, looking for creative passion from street graffiti art, applying all kinds of exaggerated patterns and high purity colors to "Vampire" brand image and packaging design. Use it, transform it, and combine it organically. Committed to packaging materials, form, design, sales model, concept transfer to do a new exploration and try. This can not only highlight the personality of packaging design, packaging as a product to design. It also makes packaging a medium between goods, people and graffiti art.
【學(xué)位授予單位】：湖南工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：J524.2;J0

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