本文選題：數(shù)字化時(shí)代 + 文藝消費(fèi)��； 參考：《中南大學(xué)》2009年碩士論文

【摘要】： 人類大跨步邁入二十一世紀(jì),“信息爆炸”、“數(shù)字化生存”、“數(shù)字化時(shí)代”早已不是什么新鮮詞語。在數(shù)字為王的時(shí)代,以數(shù)字技術(shù)為代表的現(xiàn)代科技不僅改變了文藝生產(chǎn)和傳播方式,同時(shí)也改變了整個(gè)文藝生產(chǎn)和文藝消費(fèi)的形態(tài)與觀念。消費(fèi)意識占主導(dǎo)的數(shù)字化時(shí)代,在商業(yè)化了的文藝活動(dòng)的諸環(huán)節(jié)中,文藝消費(fèi)理應(yīng)得到更多的關(guān)注。 文章試圖以文藝消費(fèi)為具體考察對象并將其局限在以計(jì)算機(jī)技術(shù)及其網(wǎng)絡(luò)應(yīng)用為代表的數(shù)字化時(shí)代。首先具體闡述數(shù)字化時(shí)代影響文藝消費(fèi)的主要因素,即文藝傳播方式的一系列變革,總結(jié)出數(shù)字化時(shí)代文藝傳播具有穿越時(shí)空的無界域性、實(shí)時(shí)交互性以及能動(dòng)性三個(gè)主要特征。接下來概述數(shù)字化時(shí)代的文藝消費(fèi)方式,主要呈現(xiàn)為速食快餐的瀏覽性消費(fèi)、積極互動(dòng)的愛好性消費(fèi)、追求時(shí)尚的娛樂性消費(fèi)。重點(diǎn)總結(jié)文藝消費(fèi)的兩個(gè)重要特征:圖像消費(fèi)與技術(shù)審美。讀圖時(shí)代,因“讀圖”而產(chǎn)生視覺文化,由視覺文化而導(dǎo)致“圖像思維”,再因圖像思維而改變?nèi)伺c世界之間的審美關(guān)系,圖像在解放人類思想的同時(shí)也束縛了人類想象的翅膀,文字書寫和閱讀在新媒介掌控的圖像時(shí)代步步式微。那么,如何在圖像與文字之間找到完美的結(jié)合點(diǎn),融二者之長,構(gòu)建“圖文并茂”的文藝形態(tài)是數(shù)字化時(shí)代的藝術(shù)家無法逃開的一個(gè)重要問題。重視現(xiàn)實(shí)的理論家們也理應(yīng)投以關(guān)注的目光,及時(shí)給予正確而又系統(tǒng)的理論性指導(dǎo)。此外,數(shù)字化時(shí)代文藝消費(fèi)的技術(shù)性特征也是顯而易見的。沒有電腦網(wǎng)絡(luò)根本談不上欣賞多媒體藝術(shù)作品,數(shù)字化時(shí)代的文藝消費(fèi)具有很強(qiáng)的技術(shù)依賴性,我們更應(yīng)該清醒地認(rèn)識到技術(shù)再發(fā)達(dá),它背后所承載的藝術(shù)精神及其對全人類的終極關(guān)懷才是最重要的。最后力圖探尋數(shù)字化時(shí)代文藝消費(fèi)潛在的文化邏輯,主要呈現(xiàn)為符號消費(fèi)取代價(jià)值消費(fèi)、后現(xiàn)代文化消費(fèi)意識滲透的影響以及文藝消費(fèi)的后現(xiàn)代文化底色。
[Abstract]:Human beings step into the 21 century, "information explosion", "digital survival", "digital age" is no longer a new word. In the age of digital king, modern science and technology represented by digital technology not only changed the way of literature and art production and dissemination, but also changed the form and concept of the whole literature and art production and literature consumption. Consumption consciousness is dominant in the digital age. In all aspects of commercialized literary and artistic activities, literary and artistic consumption should be paid more attention. This paper attempts to take literature and art consumption as the specific object of investigation and limit it to the digital age represented by computer technology and its network applications. First of all, the paper expounds the main factors that influence the consumption of literature and art in the digital age, that is, a series of changes in the way of literary and artistic communication, and concludes that literary and artistic communication in the digital age has an unbounded regionality through time and space. Real-time interactivity and initiative are three main features. Then it summarizes the literature and art consumption mode in the digital age, mainly presents as fast food fast food browsing consumption, active interactive hobby consumption, the pursuit of fashion entertainment consumption. This paper summarizes two important characteristics of literature and art consumption: image consumption and technology aesthetics. In the age of picture reading, visual culture is produced by "reading pictures", which leads to "image thinking", and then changes the aesthetic relationship between people and the world because of image thinking. Image not only liberates human thought, but also restrains the wings of human imagination. Writing and reading decline step by step in the image age controlled by new media. So, how to find the perfect combination point between the image and the text, combine the advantages of the two, and construct the literary and artistic form of "picture and text" is an important problem that the artists in the digital age can not escape. Theorists who attach importance to reality should pay close attention and give correct and systematic theoretical guidance in time. In addition, the digital age of literary and artistic consumption of the technical characteristics are also obvious. Without a computer network, there is no way to appreciate multimedia works of art. The consumption of literature and art in the digital age is highly dependent on technology, and we should soberly realize that technology is again developed. The spirit of art behind it and its ultimate concern for all mankind is the most important. Finally, the author tries to explore the potential cultural logic of literary and artistic consumption in the digital age, which mainly presents the influence of symbol consumption instead of value consumption, the influence of the penetration of postmodern cultural consumption consciousness and the postmodern cultural background of literary and artistic consumption.
【學(xué)位授予單位】：中南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：I0-05

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