本文選題：文化產(chǎn)業(yè)　切入點：海洋玉髓　出處：《大連理工大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：我們的世界已經(jīng)進(jìn)入了高度發(fā)展的文明階段,文化產(chǎn)業(yè)也日益繁榮。藝術(shù)品市場更是文化產(chǎn)業(yè)中舉足輕重的組成部分。藝術(shù)品市場已是繼房地產(chǎn)、股票市場之后的第三大主流投資渠道,是資金相對較好的避風(fēng)港。 世界各國均意識到文化產(chǎn)業(yè)在經(jīng)濟(jì)轉(zhuǎn)型中的重要意義,美國、英國、德國、法國、俄羅斯、意大利、西班牙等國家都將文化產(chǎn)業(yè)提高到了前所未有的戰(zhàn)略高度,并加大了對文化產(chǎn)業(yè)的投入與研究,紛紛擬定了對文化產(chǎn)業(yè)振興發(fā)展的戰(zhàn)略。中國的藝術(shù)品投資市場潛力巨大,目前仍處于上升的通道中。在全球經(jīng)濟(jì)低迷、我國經(jīng)濟(jì)發(fā)展增速放緩以及經(jīng)濟(jì)轉(zhuǎn)型的大環(huán)境下,快速發(fā)展的藝術(shù)品市場越來越多的引起了大家的關(guān)注。當(dāng)前國內(nèi)銀行儲蓄利率遠(yuǎn)遠(yuǎn)跑不贏實際的通貨膨脹,國家近期也加大了對房地產(chǎn)投資調(diào)控的力度,股票市場持續(xù)的低迷,投資資金沒有出口,而藝術(shù)品市場從2007年開始走強(qiáng),極具投資價值,其中翡翠、和田玉、奇石瑪瑙等表現(xiàn)尤為突出,均有數(shù)十倍的漲幅,單品過億的藏品頻頻出現(xiàn)在各類藝術(shù)品拍賣的會場。我國的藝術(shù)品投資市場整體上已經(jīng)度過了初級的發(fā)展階段,是各路游資最喜歡的炒作場所。藝術(shù)品投資市場的空間也被逐步的擴(kuò)大,與之配套的各項法律法規(guī)、政策制定也走向了規(guī)范化的進(jìn)程。經(jīng)營藝術(shù)品投資的企業(yè)應(yīng)看好當(dāng)前宏觀形勢,把握經(jīng)濟(jì)轉(zhuǎn)型振興文化產(chǎn)業(yè)市場的機(jī)會,與藝術(shù)品投資市場一起走一條健康的可持續(xù)發(fā)展的道路。 本文以名畫玉髓珠寶行經(jīng)營管理策略為主要思路,以經(jīng)營海洋玉髓產(chǎn)品的名畫玉髓珠寶行為實際案例,深入探討當(dāng)前文化產(chǎn)業(yè)蓬勃發(fā)展的趨勢下,藝術(shù)品市場不斷壯大并充滿活力的市場下,名畫玉髓珠寶行努力在經(jīng)營模式與管理上探索與創(chuàng)新,并尋找并應(yīng)用適合企業(yè)自身發(fā)展的經(jīng)營管理模式。
[Abstract]:Our world has entered a highly developed stage of civilization, and the cultural industry has become increasingly prosperous. The art market is an important part of the cultural industry. The art market has become a successor to real estate. After the stock market, the third major mainstream investment channel, is a relatively good haven. All countries in the world are aware of the importance of cultural industry in the economic transformation. The United States, Britain, Germany, France, Russia, Italy, Spain and other countries have raised the cultural industry to an unprecedented strategic height. And has increased investment and research in the cultural industry, drawn up a strategy for revitalizing and developing the cultural industry one after another. China's art investment market has huge potential and is still in a rising channel. In the global economic downturn, Under the environment of slowing economic growth and economic transformation in China, the rapidly developing art market is attracting more and more attention. At present, the interest rate on savings in domestic banks is far from outpacing actual inflation. The state has also recently stepped up its efforts to regulate real estate investment. The stock market has been in a downturn, and the investment funds have not been exported. The art market has strengthened since 2007 and has great investment value. Among them, Jade and Hetian Jade, The performance of stone agate is particularly outstanding, with dozens of times the increase. The collection of individual items over 100 million appears frequently in the venue of various art auctions. The art investment market in our country as a whole has passed through the primary stage of development. The art investment market has been gradually expanded and matched with various laws and regulations. The policy formulation has also moved towards the process of standardization. Enterprises engaged in art investment should be optimistic about the current macro situation and grasp the opportunity of economic transformation to revitalize the cultural industry market. Work with the art investment market on a healthy and sustainable path. This paper takes the management strategy of famous painting jade jewelry company as the main thinking, and discusses the trend of the flourishing development of the cultural industry in the light of the actual case of the famous painting jade jade jewelry behavior, which deals with the marine jade pulp products. With the market of art growing and full of vitality, the famous painting and jade jewelry company tries to explore and innovate the management mode and management, and to find and apply the management mode suitable for the development of the enterprise itself.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J124;F272.3

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