【摘要】：目的探究平面廣告設(shè)計(jì)中意境的營(yíng)造方式。方法從廣告設(shè)計(jì)中的意境談起,結(jié)合其基本特性及作用,分別從留白構(gòu)圖、圖文并茂、傳統(tǒng)文化3個(gè)方面展開(kāi)深入探究。結(jié)論在進(jìn)行平面廣告創(chuàng)意時(shí),營(yíng)造一種美好的意境,可以更好地展現(xiàn)平面廣告的藝術(shù)魅力,取得意想不到的傳達(dá)效果。
[Abstract]:Objective to explore the way of creating artistic conception in graphic advertising design. Methods from the perspective of artistic conception in advertising design, combining with its basic characteristics and functions, this paper probes into the composition of white space, the combination of pictures and texts, and the traditional culture. Conclusion the artistic charm of print advertisement can be better displayed and unexpected communication effect can be achieved by creating a beautiful artistic conception in the creative process of print advertisement.
【作者單位】： 云南紅河學(xué)院;
【分類號(hào)】：J524.3
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本文編號(hào)：2215035