【摘要】：隨著中國傳媒產(chǎn)業(yè)的對外開發(fā)與發(fā)展，媒體間的廣告競爭日趨激烈，為了在競爭中贏得優(yōu)勢搶占先機(jī)，如何設(shè)計(jì)開發(fā)出高效實(shí)用的廣告管理系統(tǒng)規(guī)范廣告業(yè)務(wù)流程，實(shí)現(xiàn)廣告管理目標(biāo)，是一個(gè)值得深入研究的課題。 作者所工作的遼寧省電視臺(tái)通過應(yīng)用廣告管理系統(tǒng)促進(jìn)了廣告業(yè)務(wù)的規(guī)范化、科學(xué)化，提高了管理的效率，取得了較好的經(jīng)濟(jì)效益和社會(huì)效益。但隨著業(yè)務(wù)量的增長，逐漸暴露出一些問題。 目前的廣告管理系統(tǒng)中存在問題是廣告視頻文件的存儲(chǔ)方式不合理，即大量廣告視頻文件與管理系統(tǒng)同處于一臺(tái)服務(wù)器之上而帶來的問題。隨著廣告視頻文件的日益增多，這一存儲(chǔ)方式帶來問題日益突出。要解決上述問題，必須將廣告視頻文件的存儲(chǔ)從廣告管理系統(tǒng)所在的服務(wù)器中剝離出來。 本文將作者所學(xué)到的計(jì)算機(jī)知識應(yīng)用到工作實(shí)踐中去，論述了可以將文件系統(tǒng)和管理系統(tǒng)/網(wǎng)站分離的三種技術(shù)方案——網(wǎng)絡(luò)文件系統(tǒng)、集群文件系統(tǒng)和服務(wù)器集群，并且根據(jù)本單位的實(shí)際情況對各種方案的可行性進(jìn)行了評估，最終選擇了技術(shù)可行、適合實(shí)際的雙服務(wù)器架構(gòu)的解決方案。 該方案借鑒了服務(wù)器集群的思路，，系統(tǒng)由廣告服務(wù)器和視頻文件服務(wù)器構(gòu)成，廣告服務(wù)器負(fù)責(zé)具體的廣告業(yè)務(wù)，而當(dāng)需要進(jìn)行廣告視頻管理時(shí)，則通過視頻文件服務(wù)器進(jìn)行響應(yīng)，實(shí)現(xiàn)用戶對視頻文件的各項(xiàng)操作；視頻文件將被保存在視頻文件服務(wù)器中，統(tǒng)一管理；同時(shí)，在系統(tǒng)內(nèi)部實(shí)現(xiàn)廣告服務(wù)器與視頻文件服務(wù)器的互訪，在外部提供統(tǒng)一的用戶操作接口，使用戶感受不到雙服務(wù)器的存在。通過論證分析，本節(jié)所提出了的基于雙服務(wù)器架構(gòu)的網(wǎng)絡(luò)管理系統(tǒng)完全解決了目前廣告管理系統(tǒng)所面臨的問題，而且具有技術(shù)可行、經(jīng)濟(jì)節(jié)約的特點(diǎn)。 接著本文將此方案應(yīng)用到廣告管理系統(tǒng)的設(shè)計(jì)開發(fā)中去，設(shè)計(jì)實(shí)現(xiàn)了適用于遼寧省電視臺(tái)廣告業(yè)務(wù)的基于雙服務(wù)器架構(gòu)的廣告管理系統(tǒng)。本文對系統(tǒng)進(jìn)行了需求分析，分析了系統(tǒng)的業(yè)務(wù)流程、數(shù)據(jù)流程，進(jìn)行了系統(tǒng)數(shù)據(jù)庫設(shè)計(jì)、流程設(shè)計(jì)，劃分了系統(tǒng)的功能模塊。接著采用基于Java的Web系統(tǒng)開發(fā)技術(shù)（Jsp技術(shù)、struts2技術(shù)）和MySql數(shù)據(jù)庫對系統(tǒng)進(jìn)行了實(shí)現(xiàn)，具體介紹了系統(tǒng)的開發(fā)環(huán)境、體系結(jié)構(gòu)、設(shè)計(jì)模式，說明了系統(tǒng)功能模塊的實(shí)現(xiàn)方法，著重說明了視頻文件管理模塊的實(shí)現(xiàn)方法。 基于雙服務(wù)器架構(gòu)的廣告管理系統(tǒng)實(shí)現(xiàn)后，本文對系統(tǒng)的性能進(jìn)行了測試，測試結(jié)果反映了系統(tǒng)具有較快的響應(yīng)速度，系統(tǒng)中廣告視頻文件播放流暢，上傳下載同樣大小的廣告視頻文件，速度較原有系統(tǒng)大大提高。從測試結(jié)果可以看出，本文所設(shè)計(jì)開發(fā)的廣告系統(tǒng)解決了原有系統(tǒng)所存在的問題，在雙服務(wù)器的支持下提供了較好的廣告視頻管理功能，實(shí)現(xiàn)了系統(tǒng)的設(shè)計(jì)目標(biāo)。 本文所設(shè)計(jì)的廣告管理系統(tǒng)在功能上還有待進(jìn)一步擴(kuò)充，下一步將研究開發(fā)廣告系統(tǒng)的財(cái)務(wù)管理模塊，實(shí)現(xiàn)廣告業(yè)務(wù)的全方位管理。
[Abstract]:With the development of China's media industry, the advertising competition among the media is becoming increasingly fierce. In order to win the advantage and seize the first opportunity in the competition, how to design and develop an efficient and practical advertising management system to standardize the advertising business process and achieve the advertising management objectives is a topic worthy of in-depth study.
The Liaoning Television Station, in which the author works, has promoted the standardization and scientificity of the advertising business through the application of the advertising management system, improved the efficiency of the management, and achieved better economic and social benefits.
The problem in the current advertising management system is that the storage method of advertising video files is unreasonable, that is, a large number of advertising video files and management system are on the same server, which brings about the problem. The storage of video files is stripped from the servers in the advertising management system.
This paper applies the computer knowledge acquired by the author to the practice of work and discusses three technical schemes which can separate the file system from the management system/web site-network file system, cluster file system and server cluster. The technology is feasible and suitable for practical dual server architecture solution.
This scheme uses the idea of server cluster for reference. The system is composed of advertising server and video file server. The advertising server is responsible for the specific advertising business. When the advertising video management is needed, the user will respond through the video file server to realize the operation of the video file. The video file will be saved in view. In the frequency file server, unified management; at the same time, the system implements the mutual access between the advertising server and the video file server, provides a unified user interface outside, so that users can not feel the existence of dual servers. The problems faced by the current advertising management system are also feasible and economical.
Then this paper applies this scheme to the design and development of advertising management system, designs and implements an advertising management system based on dual-server architecture which is suitable for the advertising business of Liaoning TV Station. Secondly, the system is implemented by using Java-based Web system development technology (Jsp technology, Struts2 technology) and MySql database. The development environment, architecture and design pattern of the system are introduced in detail. The implementation method of the system function module is explained. The reality of the video file management module is emphasized. The present method.
After the implementation of the advertising management system based on the dual-server architecture, the performance of the system is tested. The test results show that the system has a faster response speed, the advertising video files play smoothly, and the speed of uploading and downloading the same size of advertising video files is greatly improved. The advertising system designed and developed in this paper solves the problems existing in the original system, provides a better advertising video management function with the support of dual servers, and achieves the design goal of the system.
The function of the advertising management system designed in this paper needs to be further expanded. The next step is to research and develop the financial management module of the advertising system to realize the omni-directional management of the advertising business.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：TP311.52

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