本文選題：動漫產(chǎn)業(yè)鏈 + 動漫形象��； 參考：《揚州大學(xué)》2011年碩士論文

【摘要】：我國具有廣闊的動漫潛在消費市場、豐富的文化資源、深厚的歷史積淀以及國家政策的大力扶持,動漫產(chǎn)業(yè)仍然難以迅速成為獨立并強大的支柱產(chǎn)業(yè),原因之一是我國動漫產(chǎn)業(yè)的發(fā)展中仍然存在著諸多阻礙,特別是現(xiàn)有的知識產(chǎn)權(quán)保護(hù)機制不力,這一關(guān)鍵問題沒有解決,任何扶持都是杯水車薪。因此,筆者主張將動漫產(chǎn)業(yè)鏈中的商品化權(quán)作為一項獨立的知識產(chǎn)權(quán)納入知識產(chǎn)權(quán)體系中來,以便更加完善地保障動漫產(chǎn)業(yè)的健康發(fā)展,維護(hù)權(quán)利人的各項利益,鼓勵智力勞動和產(chǎn)業(yè)創(chuàng)新。 在全球范圍中,動漫產(chǎn)業(yè)已是美國、日本、歐盟等的支柱產(chǎn)業(yè),這些國家正不斷健全動漫產(chǎn)業(yè)鏈中的商品化權(quán)保護(hù)制度。尤其是日本,為順應(yīng)經(jīng)濟(jì)社會的發(fā)展和信息技術(shù)的進(jìn)步以及擴大權(quán)利人的權(quán)利,在知識產(chǎn)權(quán)立國戰(zhàn)略之下審視修訂著作權(quán)法等法律,作為實施日本知識產(chǎn)權(quán)戰(zhàn)略、振興日本經(jīng)濟(jì)、提高日本產(chǎn)業(yè)國際競爭力系列法律的一部分,自2003年以來頻繁修改著作權(quán)法,至今7年問共修法13次。本文總結(jié)和梳理美、日等國的經(jīng)驗,以期對我國動漫產(chǎn)業(yè)鏈中的商品化權(quán)的保護(hù)有參考價值和借鑒意義。 正文分為五部分： 文章的第一部分介紹了動漫、動漫產(chǎn)業(yè)、動漫產(chǎn)業(yè)鏈的基本概念及動漫產(chǎn)業(yè)的基本結(jié)構(gòu),為接下來問題的提出奠定基礎(chǔ)。 文章的第二部分分析了在動漫產(chǎn)業(yè)鏈中的知識產(chǎn)權(quán)法律制度保護(hù)的重要性及存在的問題。我國動漫產(chǎn)業(yè)目前面臨的盜版猖獗問題,嚴(yán)重影響動漫企業(yè)和動漫產(chǎn)業(yè)的可持續(xù)發(fā)展,說明知識產(chǎn)權(quán)保護(hù)制度對我國動漫產(chǎn)業(yè)發(fā)展起著至關(guān)重要的作用。通過分析我國現(xiàn)行的知識產(chǎn)權(quán)法律制度,發(fā)現(xiàn)對動漫產(chǎn)業(yè)鏈中應(yīng)有的商品化權(quán)均不能提供充分的保護(hù)。 文章的第三部分主要分析動漫產(chǎn)業(yè)鏈中的商品化權(quán)的社會根源和理論根據(jù)。形象經(jīng)濟(jì)時代的到來為動漫產(chǎn)業(yè)鏈中的商品化權(quán)的出現(xiàn)提供了廣泛的社會基礎(chǔ)。對于一項新生的權(quán)利,理論上的正當(dāng)性是其存在、發(fā)展的前提。動漫產(chǎn)業(yè)鏈中的商品化權(quán)的設(shè)立是由法的自由、正義、秩序價值和法的規(guī)范作用決定的。設(shè)立動漫產(chǎn)業(yè)鏈中的商品化權(quán),是增強法律的透明性,指引市場主體對行為的預(yù)測和評價,規(guī)范市場主體行為,維護(hù)市場秩序的迫切需要。同時,動漫形象標(biāo)識的創(chuàng)作者通過自己的智力勞動創(chuàng)造出動漫形象標(biāo)識,創(chuàng)作者理應(yīng)就其創(chuàng)造的動漫形象標(biāo)識取得財產(chǎn)權(quán),而這種基于勞動取得的財產(chǎn)權(quán)可以溯源至一個人對其身體享有的自然權(quán)利,洛克的勞動理論為動漫產(chǎn)業(yè)鏈中的商品化權(quán)提供了基礎(chǔ)性的理論根據(jù)。 文章的第四部分是對動漫產(chǎn)業(yè)鏈中的商品化權(quán)保護(hù)的比較法研究。通過分析比較美日等國家在保護(hù)模式、保護(hù)對象、保護(hù)期限、侵權(quán)認(rèn)定標(biāo)準(zhǔn)、損害賠償標(biāo)準(zhǔn)方面的具體做法,肯定其中合理性的一面,也指出其中的某些不足,從而為我國動漫產(chǎn)業(yè)鏈中的商品化權(quán)的制度構(gòu)建提供參考價值和借鑒意義。 文章的第五部分是對我國動漫產(chǎn)業(yè)鏈中的商品化權(quán)保護(hù)制度的構(gòu)建。這部分從制度構(gòu)建的基本原則、具體制度設(shè)計、立法規(guī)劃三個方面進(jìn)行論述。制度構(gòu)建的基本原則是利益平衡原則,具體表現(xiàn)在：法律在對動漫產(chǎn)業(yè)鏈中的商品化權(quán)利人賦予權(quán)利、保護(hù)其合法利益,同時對其權(quán)利設(shè)定限制。具體的制度設(shè)計將從主體、客體、侵權(quán)行為類型、侵權(quán)行為構(gòu)成要件、侵權(quán)認(rèn)定標(biāo)準(zhǔn)、侵權(quán)責(zé)任承擔(dān)、保護(hù)期限和權(quán)利限制幾個方面進(jìn)行詳細(xì)界定。立法規(guī)劃分為兩步：現(xiàn)階段可以通過修改《著作權(quán)法》、《反不正當(dāng)競爭法》、《侵權(quán)責(zé)任法》及出臺相關(guān)的司法解釋對商品化權(quán)予以規(guī)定；條件成熟時將商品化權(quán)納入民法典中并單獨制定《商品化權(quán)保護(hù)法》。
[Abstract]:China has a wide range of potential consumer market for animation, rich cultural resources, profound historical accumulation and strong support from national policies. The animation industry is still difficult to quickly become an independent and powerful pillar industry. One of the reasons is that there are still many obstacles in the development of China's animation industry, especially the existing protection of intellectual property rights. This key problem is not solved, and the key problem is not solved, and any support is a cup of water. Therefore, the author advocates that the merchandising right of the animation industry chain is incorporated into the intellectual property system as an independent intellectual property right, so as to ensure the healthy development of the animation industry, safeguard the interests of the rights holders, and encourage intellectual labor. And industrial innovation.
In the global scope, the animation industry is the pillar industry of the United States, Japan and the European Union. These countries are constantly improving the protection system of the merchandising rights in the animation industry chain. Especially in Japan, it examines the revision of the economic and social development, the progress of information technology and the expansion of the rights of the rights holders. As a part of the implementation of the Japanese intellectual property strategy, the revitalization of Japanese economy and the improvement of the international competitiveness of Japan, the law has been frequently amended since 2003. 7 years since 2003, the law has been amended 13 times. This article summarizes and combs the experience of the United States, Japan and other countries, with a view to the commercialization rights of China's animation industry chain. The protection has the reference value and the reference significance.
The text is divided into five parts:
The first part of the article introduces the basic concepts of animation industry, animation industry chain and the basic structure of animation industry, which lays the foundation for the following problems.
The second part of the article analyzes the importance and problems of the protection of intellectual property legal system in the animation industry chain. The current rampant problem of piracy in the animation industry in China has seriously affected the sustainable development of animation and animation industry. It shows that the system of intellectual property protection plays a crucial role in the development of China's animation industry. By analyzing the current legal system of intellectual property in China, we find that the right to merchandising in the animation industry chain can not be adequately protected.
The third part of the article mainly analyzes the social root and theoretical basis of the merchandising right in the animation industry chain. The arrival of the era of the image economy provides a broad social basis for the emergence of the merchandising right in the animation industry chain. For a new student's right, the theoretical legitimacy is its existence and the premise of development. The establishment of merchandising right is determined by the freedom of law, justice, value of order and the function of law. The establishment of merchandising right in the animation industry chain is to strengthen the transparency of the law, guide the market subject to predict and evaluate the behavior, standardize the behavior of the market subject and maintain the urgent need of the market order. At the same time, the creation of the cartoon image logo The creator should create the identity of the cartoon image through his own intellectual labor, and the creator should get property right on the cartoon image logo created by it, and the property right based on labor can be traced back to the natural rights of a person to his body. Rock's labor theory provides the basis for the merchandising right in the animation industry chain. The theory is based.
The fourth part of the article is the comparative study of the protection of the merchandising right in the animation industry chain. Through the analysis and comparison of the specific practices of the United States and Japan in the protection mode, the protection object, the duration of protection, the standard of tort identification and the damage compensation standard, it affirms the rationality of it and points out some of the shortcomings, thus it will move to our country. The construction of the system of merchandising right in the diffuse industry chain provides reference value and reference significance.
The fifth part of the article is the construction of the protection system of the merchandising right in the Chinese animation industry chain. This part discusses the basic principles of the system construction, the specific system design and the legislative plan in three aspects. The basic principle of the system construction is the principle of interest balance, which is concretely manifested in the commercialization rights of the law in the animation industry chain. People give rights, protect their legitimate interests and set restrictions on their rights. The specific system design will be defined in detail from the main body, the object, the type of tort, the constitutive requirements of tort, the standard of tort, the liability for tort, the period of protection and the limitation of rights. The legislative plan is divided into two steps: the present stage can be passed through The copyright law >, the law of anti unfair competition, the law of tort, the law of tort and the relevant judicial explanations stipulate the right to commercialization; when the conditions are ripe, the right of commercialization is incorporated into the civil code and the law on the protection of commercialized rights is more than.
【學(xué)位授予單位】：揚州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：D923;D922.294

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