本文選題：可行性研究 + 層次分析法�。� 參考：《天津大學(xué)》2010年碩士論文

【摘要】： 全國最大的動漫產(chǎn)業(yè)基地——國家動漫產(chǎn)業(yè)綜合示范園2009年7月1日在天津濱海新區(qū)正式開工。該項目的開工建設(shè),對于加快動漫產(chǎn)業(yè)發(fā)展,增強文化競爭力,更好地滿足人民群眾日益增長的精神文化需求,都具有重大的意義。動漫產(chǎn)業(yè),是指以“創(chuàng)意”為核心,以動畫、漫畫為表現(xiàn)形式,包含動漫圖書、報刊、電影、電視、音像制品、舞臺劇和基于現(xiàn)代信息傳播技術(shù)手段的動漫新品種等動漫直接產(chǎn)品的開發(fā)、生產(chǎn)、出版、播出、演出和銷售,以及與動漫形象有關(guān)的服裝、玩具、電子游戲等衍生產(chǎn)品的生產(chǎn)和經(jīng)營的產(chǎn)業(yè)。 本文從動漫產(chǎn)業(yè)園項目的實際情況出發(fā),采用理論與實踐相結(jié)合的研究方法,詳實地分析了動漫產(chǎn)業(yè)園項目的可行性問題。文中首先介紹了可行性研究的相關(guān)理論和擬建項目概況,然后結(jié)合可行性研究的方法和程序,運用現(xiàn)代工程學(xué)、經(jīng)濟學(xué)和管理科學(xué)理論從市場、技術(shù)方案,經(jīng)濟,社會和風(fēng)險五個方面對該項目的可行性進行了論述,在項目風(fēng)險評估中主要采用模糊綜合分析評價法層次分析法對項目所面臨的內(nèi)外部風(fēng)險因素進行了全方位的分析論證。通過分析論證最后得出了該項目可行的結(jié)論,并提出了建議。
[Abstract]:China's largest animation industry base-national animation industry comprehensive demonstration park July 1, 2009 in Tianjin Binhai New area officially started. The construction of the project is of great significance to accelerate the development of animation industry, strengthen the cultural competitiveness, and better meet the increasing spiritual and cultural needs of the people. Animation industry refers to "creative" as the core, animation, comic as the form of expression, including animation books, newspapers, movies, television, audio-visual products, The development, production, publication, broadcasting, performance and sale of direct animation products such as stage plays and new animation products based on modern information dissemination technology, as well as clothing and toys related to animation images, The production and management of derivative products such as video games. Based on the actual situation of the animation industry park project, this paper analyzes the feasibility of the animation industry park project in detail by using the research method of combining theory with practice. This paper first introduces the relevant theories of the feasibility study and the outline of the proposed project, then combines the methods and procedures of the feasibility study, and applies modern engineering, economics and management science theories from the market, the technical scheme, the economy, The feasibility of the project is discussed from five aspects of society and risk. In the project risk assessment, the fuzzy comprehensive analysis and evaluation method is mainly used to analyze and demonstrate the internal and external risk factors faced by the project. Finally, the feasible conclusion of the project is obtained through analysis and argumentation, and some suggestions are put forward.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：F224;F719;F205

【引證文獻】

相關(guān)碩士學(xué)位論文 前2條

1 王斌;綏芬河綜合保稅區(qū)木材加工廠項目可行性研究[D];哈爾濱工程大學(xué);2012年

2 時佳;中新天津生態(tài)城建設(shè)現(xiàn)狀研究[D];天津理工大學(xué);2013年

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本文編號：1958885