本文選題：親子真人秀　切入點(diǎn)：電視節(jié)目　出處：《河南大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：2013年11月,湖南衛(wèi)視從韓國原版引進(jìn)的親子類真人秀節(jié)目《爸爸去哪兒》播出后,引發(fā)了全國各大衛(wèi)視對真人秀節(jié)目的熱捧。作為一檔親子節(jié)目《爸爸去哪兒》在充分彰顯童真童趣的同時(shí),將親子教育及兒童教育理念的轉(zhuǎn)變展現(xiàn)在觀眾面前,是一種教育體驗(yàn)活動,也是一種寓教于樂的教育傳播活動�！栋职秩ツ膬骸吩谝M(jìn)之后在保持了電視節(jié)目的基本框架以及內(nèi)在價(jià)值共識之外,也對節(jié)目進(jìn)行了本土化的處理,塑造了更為立體、更為豐富的人物關(guān)系,并且對節(jié)目的內(nèi)在教育意義進(jìn)行了成分定位,讓教育意義更加明確。有繼承、延續(xù)也有植根于中國受眾的節(jié)目創(chuàng)新,這是《爸爸去哪兒》能夠取得成功的關(guān)鍵所在。作為一檔原版引進(jìn)節(jié)目,它之所以能夠引領(lǐng)全國的真人秀節(jié)目的新浪潮,正是因?yàn)樗墓?jié)目元素、營銷模式、節(jié)目沖突模式等方面所做的積極探索。親子類真人秀節(jié)目作為當(dāng)下熱播的時(shí)尚欄目,其符號意義非常明顯,一方面它滿足了觀眾的對明星生活的窺視欲望,另一方面又是對現(xiàn)實(shí)生活自我親子教育的一種再現(xiàn),觀眾從節(jié)目當(dāng)中看到了自己的理想和“影子”。另外,《爸爸去哪兒》之所以取得成功,除了節(jié)目本身在主題、結(jié)構(gòu)、情節(jié)設(shè)置等方面的優(yōu)勢之外,它的全媒體營銷策略也是其取得成功的關(guān)鍵,作為一檔引進(jìn)版權(quán)的親子真人秀節(jié)目,它選擇了成熟品牌的恰當(dāng)引進(jìn),實(shí)現(xiàn)了文化產(chǎn)品的差異化彰顯,經(jīng)過本土的包裝處理,塑造了明星品牌效應(yīng)。《爸爸去哪兒》主打明星、親子、互動等傳播關(guān)鍵詞,節(jié)目沖首播到以后的第二季,掀起了國內(nèi)親子真人秀的節(jié)目編制熱潮。從傳播學(xué)意義上講《爸爸去哪兒》的傳播效果主要表現(xiàn)在三個(gè)層面:教育層面、媒體層面、消費(fèi)層面,而這三個(gè)層面涉及了電視節(jié)目的價(jià)值選擇、媒體屬性、商業(yè)營銷等多個(gè)方面的核心要素�！栋职秩ツ膬骸匪破鸬挠H子熱,所帶來的產(chǎn)業(yè)鏈的綜合發(fā)展超出了人們的預(yù)期,電影、動漫、服裝、旅游等產(chǎn)業(yè)在其促使下而迅速發(fā)展,無論是品牌、口碑、造星、吸金、衍生產(chǎn)業(yè)鏈、整合傳播、攪動新媒體和制造旅游熱等等都是其產(chǎn)業(yè)鏈的具體表現(xiàn)。
[Abstract]:In November 2013, Hunan Satellite TV introduced the parent-child reality show "where does Dad go," which was introduced from the original version of South Korea, after it was broadcast? It has aroused the popularity of reality TV programs across the country. As a parent-child program, "where is Dad going?", while fully demonstrating the innocence and childlike interest of the children, the shift in the concept of parent-child education and children's education has been revealed to the audience. It is a kind of educational experience activity, it is also a kind of educational communication activity with education and fun. After the introduction of "where to Dad", besides maintaining the basic framework of TV programs and the consensus of their intrinsic values, they have also been treated indigenously. Created a more three-dimensional, richer character relationship, and the inherent educational significance of the program elements positioning, so that the educational significance is more clear. There is inheritance, continuity and rooted in the Chinese audience program innovation, This is the key to the success of where Dad goes. As an original program, it can lead a new wave of reality TV programs across the country, precisely because of its program elements and marketing model. As a popular fashion program at present, the symbolic significance of the program is very obvious. On the one hand, it satisfies the audience's desire to peek at the star's life. On the other hand, it is a reappearance of the education of parents and children in real life. Viewers see their ideals and "shadows" in the program. In addition, the success of where Dad goes is due to the fact that the program itself is themed and structured. In addition to its advantages in terms of plot setting, its all-media marketing strategy is also the key to its success. As a reality show that introduces copyright to its parents and children, it has chosen the proper introduction of a mature brand. It has realized the differentiation of cultural products, and after local packaging, it has shaped the star brand effect. "where is Dad going?" key words such as star, parent-child, interaction, etc., the program premieres to the next second season. There has been an upsurge in the production of reality TV programs for domestic parents and children. In the sense of communication, the communication effect of "where is Dad going" is mainly manifested at three levels: education, media, and consumption. And these three levels involve the core elements of the value selection of television programs, media attributes, commercial marketing, and so on. The parent-child fever caused by "where is Dad going?" has led to a comprehensive development of the industrial chain that has exceeded people's expectations. Movies, Animation, clothing, tourism and other industries under its promotion and rapid development, whether it is brand, word of mouth, star-making, gold absorption, derivative industry chain, integration and communication, stir up new media and manufacturing tourism craze and so on are the specific performance of its industrial chain.
【學(xué)位授予單位】：河南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：G222-F

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