本文語(yǔ)料主要來(lái)自于新東方教育科技集團(tuán)官網(wǎng),官方介紹分為九個(gè)模塊:“關(guān)于新東方”、“發(fā)展歷程”、“企業(yè)文化”、“管理團(tuán)隊(duì)”、“業(yè)務(wù)體系”、“旗下網(wǎng)站”、“社會(huì)責(zé)任”、“教育文化產(chǎn)業(yè)基金”和“投資者關(guān)系”,為使語(yǔ)料相對(duì)充分,模塊“關(guān)于新東方”、“新東方發(fā)展歷程”和“社會(huì)責(zé)任”的部分語(yǔ)料來(lái)源于新東方招聘網(wǎng)作為補(bǔ)充。本文將這些語(yǔ)料進(jìn)行整理,從批評(píng)性語(yǔ)篇分析的視角切入,運(yùn)用語(yǔ)篇?dú)v史方法和系統(tǒng)功能語(yǔ)法等研究方法,對(duì)官方簡(jiǎn)介進(jìn)行分析,以期探究官網(wǎng)簡(jiǎn)介中新東方企業(yè)形象的話(huà)語(yǔ)建構(gòu)。本文采用語(yǔ)篇?dú)v史方法中的話(huà)語(yǔ)策略(指稱(chēng)策略、謂語(yǔ)指示策略、辯論策略和強(qiáng)化/弱化策略)和系統(tǒng)功能語(yǔ)法中的及物性(物質(zhì)過(guò)程和關(guān)系過(guò)程)等手段對(duì)官方簡(jiǎn)介的文本的話(huà)語(yǔ)策略和語(yǔ)法特征進(jìn)行分析。通過(guò)具體分析和討論,發(fā)現(xiàn)官方簡(jiǎn)介話(huà)語(yǔ)建構(gòu)出新東方的多重形象:(1)新東方是永不停歇的前進(jìn)者,自成立之日起,經(jīng)歷了一個(gè)快速的動(dòng)態(tài)發(fā)展過(guò)程,這是通過(guò)官方簡(jiǎn)介中謂語(yǔ)指示策略下新東方的動(dòng)作狀態(tài)分析和及物性中物質(zhì)過(guò)程下新東方動(dòng)作狀態(tài)變化的分析來(lái)實(shí)現(xiàn)的;(2)新東方是責(zé)任和人文關(guān)懷的載體,這是通過(guò)謂語(yǔ)指示策略中對(duì)新東方企業(yè)文化及其所提供服務(wù)的分析和辯論策略中“...

【文章頁(yè)數(shù)】：86 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
Abstract
摘要
Chapter One Introduction
    1.1 The Background of the Study
    1.2 The Significance of the Study
    1.3 Research Questions
    1.4 Research Methods
    1.5 The Structure of the Thesis
Chapter Two Literature Review
    2.1 Previous Studies of Discourse
    2.2 Previous Studies on Official Website Introduction Discourse
    2.3 Previous Studies on Image Construction
    2.4 Previous Studies on Educational Institutions’Image Construction
    2.5 Reflection
Chapter Three Theoretical Framework and Key Concepts
    3.1 Theoretical Framework
        3.1.1 Discourse-historical Approach
        3.1.2 Systemic Functional Grammar
    3.2 Key Concepts
        3.2.1 Discursive Strategies
        3.2.2 Transitivity
        3.2.3 Mood
    3.3 Summary
Chapter Four Data Analysis
    4.1 Introduction of the Research Data
    4.2 Discursive Strategies
        4.2.1 Nomination
        4.2.2 Predication
        4.2.3 Argumentation
        4.2.4 Intensification
    4.3 Systemic Functional Grammar Analysis
        4.3.1 Mood
        4.3.2 Transitivity
    4.4 Discussion
        4.4.1 Discussion on Discursive Strategies
        4.4.2 Discussion on Systemic Functional Grammar
Chapter Five Conclusion
    5.1 Findings
    5.2 Contributions
    5.3 Limitations
References
發(fā)表論文及參加科研情況說(shuō)明
Appendix
Acknowledgments



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