目前國內(nèi)國防話語研究主要圍繞國防白皮書展開,以文本分析為主,涉及的模態(tài)比較單一,征兵宣傳片、軍事訪談等其他形式的國防話語研究較少,且其研究視角多為翻譯問題及文體特征,極少關(guān)注形象建構(gòu)問題。在多媒體時代及全球化背景下,國防話語承載形式及受眾逐漸多樣化,抹黑中國形象的中國威脅論、軍事不透明等不實言論仍然存在,因此從多模態(tài)話語分析角度熟悉國內(nèi)外國防話語及形象建構(gòu)特點有一定必要性。本文以14部中美征兵宣傳片（2016-2018）為研究對象,基于視覺語法分析理論,即再現(xiàn)意義、互動意義和構(gòu)圖意義,擬解決以下三個問題:（1）中美征兵宣傳片構(gòu)建了怎樣的國家、軍隊、軍人形象?（2）兩國宣傳片采用了哪些雙模態(tài)話語策略構(gòu)建上述形象?（3）上述形象及策略反映了怎樣的意識形態(tài)差異?研究發(fā)現(xiàn)為:（1）中方宣傳片主要構(gòu)建了強而不霸的國家形象,守衛(wèi)和平的軍隊形象,保家衛(wèi)國的軍人形象,美方宣傳片主要構(gòu)建了全球最強的國家形象,世界警察的軍隊形象,社會精英的軍人形象。（2）中方宣傳片主要采用展現(xiàn)大國風采與責任,體驗多彩青春與榮譽等正強化策略,敘事場景及軍人面部表情較為單一,受眾崇敬感、距離感強,美方宣傳片主要采用消除戰(zhàn)爭負... 

【文章來源】：華僑大學福建省

【文章頁數(shù)】：89 頁

【學位級別】：碩士

【文章目錄】：
abstract
摘要
Chapter One Introduction
    1.1 Background of the Study
    1.2 Statement of Problems
    1.3 Research Questions
    1.4 Structure of the Thesis
Chapter Two Literature Review
    2.1 Previous Studies on Defense Discourse
    2.2 Previous Studies on Recruiting Commercials
Chapter Three Research Design
    3.1 Theoretical Framework
    3.2 Data Collection
    3.3 Data Analysis
Chapter Four Analysis of Bimodal Discourse Features
    4.1 Representational Meaning of the Two Countries' Commercials
        4.1.1 Narrative Meaning
        4.1.2 Conceptual Meaning
    4.2 Interactive Meaning of the Two Countries' Commercials
        4.2.1 On-line Interactive Meaning
        4.2.2 Off-line Interactive Meaning
    4.3 Compositional Meaning of the Two Countries' Commercials
        4.3.1 Image Composition
        4.3.2 Image Organization
Chapter Five Discussion
    5.1 Differences of Bimodal Discourse Features Between the Two Countries
    5.2 Differences of Image Construction Between the Two Countries
    5.3 Differences of Ideology Between the Two Countries
Chapter Six Conclusion
    6.1 Major Findings of the Study
    6.2 Implications of the Study
    6.3 Limitations of the Study and Suggestions for Further Research
References
Acknowledgements
Curriculum Vitae



本文編號：3394360