波普藝術在藝術設計中的數(shù)字化表現(xiàn)
發(fā)布時間：2018-10-24 09:52
【摘要】：本文以波普藝術在藝術設計領域中占據(jù)的重要地位為寫作導向,重點梳理了波普藝術的表現(xiàn)風格與創(chuàng)作手法在現(xiàn)代藝術設計領域的新發(fā)展;并基于現(xiàn)當代藝術設計作品中波普藝術風格這一表現(xiàn)形式,探討了當代多元文化語境下的受眾對于波普藝術流行文化的需求。波普藝術所呈現(xiàn)的大眾性、趣味性、商業(yè)性,使其既具有傳統(tǒng)藝術所尊崇的藝術審美性同時又具有迎合廣大普通消費群眾的審美趣味;又因波普藝術的時代性、流行性使波普風格的藝術設計必然會依托新媒體科學技術。而作為藝術設計重要門類的視覺傳達設計通過視覺媒介表現(xiàn)并將信息傳達給觀眾,更是體現(xiàn)著設計的時代特征與豐富內(nèi)涵。此次的畢業(yè)設計作品是對波普藝術風格的數(shù)字化再設計實踐探索,也是對當下設計流行趨勢的準確把控:設計主體是喬治·莫蘭迪的靜物油畫作品,表現(xiàn)語言是波普藝術家慣用的高飽和度流行色和網(wǎng)點規(guī)律排列構(gòu)成,制作手法是依靠了新科學技術、新傳媒手段的Cinema 4D軟件制作,指導思想是設計需具備迎合消費市場適應社會的商業(yè)特性�；ヂ�(lián)網(wǎng)時代,便于網(wǎng)絡傳播推廣的數(shù)碼軟件設計作品充滿朝氣,2017年的藝術設計流行趨勢均在本次設計作品中有集中體現(xiàn)。
[Abstract]:Based on the important position of pop art in the field of art design, this paper focuses on the new development of pop art in the field of modern art design. Based on the expression of pop art style in modern and contemporary art design works, this paper discusses the audience's demand for pop culture of pop art in the context of contemporary multiculturalism. The popular, interesting and commercial nature of pop art makes it have not only the aesthetic quality of art respected by traditional art, but also the aesthetic taste which caters to the masses of ordinary consumers, and because of the epochal nature of pop art, Popular pop style of art design will inevitably rely on new media science and technology. As an important category of art design, visual communication design expresses and conveys information to the audience through visual media, which embodies the characteristics of the times and rich connotation of the design. The graduation design works are a practical exploration of the digital redesign of pop art style and an accurate control of the current trend of design: the main body of the design is the still life oil painting by George Morandi. The expression language is the popular color of high saturation and the regular arrangement of dot, which is used by pop artists. The production technique is Cinema 4D software, which relies on new science and technology and new media means. The guiding principle is that the design needs to meet the needs of the consumer market to adapt to the business characteristics of society. In the Internet era, digital software design works, which are easy to spread and popularize on the Internet, are full of vitality. The trend of art design in 2017 is concentrated in this design work.
【學位授予單位】：山東工藝美術學院
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J505
本文編號：2291046
[Abstract]:Based on the important position of pop art in the field of art design, this paper focuses on the new development of pop art in the field of modern art design. Based on the expression of pop art style in modern and contemporary art design works, this paper discusses the audience's demand for pop culture of pop art in the context of contemporary multiculturalism. The popular, interesting and commercial nature of pop art makes it have not only the aesthetic quality of art respected by traditional art, but also the aesthetic taste which caters to the masses of ordinary consumers, and because of the epochal nature of pop art, Popular pop style of art design will inevitably rely on new media science and technology. As an important category of art design, visual communication design expresses and conveys information to the audience through visual media, which embodies the characteristics of the times and rich connotation of the design. The graduation design works are a practical exploration of the digital redesign of pop art style and an accurate control of the current trend of design: the main body of the design is the still life oil painting by George Morandi. The expression language is the popular color of high saturation and the regular arrangement of dot, which is used by pop artists. The production technique is Cinema 4D software, which relies on new science and technology and new media means. The guiding principle is that the design needs to meet the needs of the consumer market to adapt to the business characteristics of society. In the Internet era, digital software design works, which are easy to spread and popularize on the Internet, are full of vitality. The trend of art design in 2017 is concentrated in this design work.
【學位授予單位】：山東工藝美術學院
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J505
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