發(fā)布時(shí)間：2019-02-12 08:26

【摘要】：我國(guó)內(nèi)地男性時(shí)尚雜志自上世紀(jì)90年代誕生以來(lái),發(fā)展蒸蒸日上,十多年里,不斷有新的雜志進(jìn)入市場(chǎng),如《男人裝》、《名牌》、《摩登紳士》、《GQ》等等,也有《時(shí)尚先生》這樣的老牌男性時(shí)尚雜志保持既有的風(fēng)格,走出了自己的品牌之路。這些年來(lái),時(shí)尚雜志不再由女性時(shí)尚雜志獨(dú)掌局面,男性時(shí)尚雜志憑著逐年增長(zhǎng)的銷售量,以及良好的發(fā)展勢(shì)頭,逐步擁有了自己的一席之地,在國(guó)內(nèi)文化雜志市場(chǎng)上成為不可忽視的一員。 男性時(shí)尚雜志作為一種文化媒介,它也參與到社會(huì)文化的建設(shè)中,履行其應(yīng)有的媒介責(zé)任,那么男性時(shí)尚雜志建構(gòu)了什么樣的社會(huì)文化,又是如何建構(gòu)的?本文在這一現(xiàn)狀的基礎(chǔ)上,將中國(guó)第一本真正意義上的男性時(shí)尚雜志《時(shí)尚先生》,作為研究男性時(shí)尚雜志這個(gè)整體的個(gè)案,從符號(hào)學(xué)的視角,對(duì)男性時(shí)尚雜志與社會(huì)文化之間的關(guān)聯(lián)進(jìn)行考察。這需要在社會(huì)網(wǎng)絡(luò)的大環(huán)境里,生產(chǎn)、消費(fèi)、又生產(chǎn)的循環(huán)過(guò)程中來(lái)考察男性時(shí)尚雜志是如何運(yùn)作的。從符號(hào)學(xué)的理論來(lái)說(shuō),男性時(shí)尚雜志作為一個(gè)符碼,在符碼運(yùn)行機(jī)制的內(nèi)、外結(jié)構(gòu)上有其特點(diǎn)。因此本文的主要內(nèi)容是,第一章,介紹符號(hào)學(xué)基本理論以及男性時(shí)尚雜志符碼的特點(diǎn)。第二章,主要分析男性時(shí)尚雜志符碼的內(nèi)結(jié)構(gòu)特點(diǎn),從實(shí)體層分析男性時(shí)尚雜志是如何表達(dá)意義的,對(duì)意義層進(jìn)行解碼,看男性時(shí)尚雜志符碼傳遞了哪些社會(huì)文化信息。第三章,從男性時(shí)尚雜志符碼的外結(jié)構(gòu)來(lái)分析這些社會(huì)文化信息是如何通過(guò)生產(chǎn)與消費(fèi)在社會(huì)中流通的。本文從男性時(shí)尚雜志符碼的內(nèi)、外兩方面結(jié)構(gòu)對(duì)男性時(shí)尚雜志符碼的運(yùn)行機(jī)制進(jìn)行研究,考察男性時(shí)尚雜志符碼的文化建構(gòu)功能如何實(shí)現(xiàn)。 通過(guò)研究,可以看到男性時(shí)尚雜志通過(guò)語(yǔ)言符號(hào)的形象性,以及圖像媒介的虛構(gòu)性,創(chuàng)造快感,直接傳遞和建構(gòu)意識(shí)形態(tài)；在媒介符號(hào)的“詩(shī)意”的包裝,描摹現(xiàn)場(chǎng)的“可視”、“可信”的效果中構(gòu)建了中產(chǎn)階級(jí)的身份幻想,隱性的傳達(dá)了消費(fèi)主義的意識(shí)形態(tài)。在市場(chǎng)經(jīng)濟(jì)體制下,男性時(shí)尚雜志在生產(chǎn)上表現(xiàn)為文本的類型化和文本、圖像的拼貼化等特點(diǎn),而在文本類型和選題制作上體現(xiàn)的相似性,使得雜志傳遞的消費(fèi)主義意識(shí)更自然化,受眾更容易接受。男性時(shí)尚雜志通過(guò)娛樂(lè)性消費(fèi)和促發(fā)受眾快感、身份想象和理性需求等等欲望的方式來(lái)刺激消費(fèi),讓受眾和雜志一起完成了生產(chǎn)一消費(fèi)一生產(chǎn)的循環(huán),而這個(gè)過(guò)程見(jiàn)證了消費(fèi)文化的完成機(jī)制。
[Abstract]:Since the birth of the men's fashion magazines in the mainland of China in the 1990s, they have been developing rapidly. For more than a decade, new magazines have been coming into the market, such as Men's Wear, famous Brand, Modern Gentlemen, GQ, etc. There are also old-name men's fashion magazines such as Mr. Vogue to maintain their existing style, out of their own brand road. Over the years, fashion magazines are no longer dominated by women's fashion magazines. Men's fashion magazines have gradually gained a place with their growing sales and good momentum of development. In the domestic cultural magazine market to become a member that can not be ignored. As a cultural medium, men's fashion magazine is also involved in the construction of social culture and performs its due media responsibility. What kind of social culture has male fashion magazine constructed, and how? On the basis of the present situation, this paper regards the first truly male fashion magazine in China, "Mr. Fashion", as a case study of the men's fashion magazine as a whole, from the perspective of semiotics. To examine the relationship between men's fashion magazines and social culture. This requires examining how men's fashion magazines work in the context of social networks, in the cycle of production, consumption, and production. From the semiotics theory, as a code, men's fashion magazine has its own characteristics in the internal and external structure of the code operation mechanism. So the main content of this paper is the first chapter, introducing the basic theory of semiotics and the characteristics of men's fashion magazine code. The second chapter mainly analyzes the inner structure characteristics of male fashion magazine code, analyzes how male fashion magazine expresses meaning from entity level, decode meaning layer, and see what social and cultural information male fashion magazine code conveys. Chapter three analyzes how the social and cultural information flows through production and consumption from the external structure of the code of men's fashion magazine. In this paper, the operating mechanism of male fashion magazine code is studied from the internal and external structure of male fashion magazine code, and how to realize the cultural construction function of male fashion magazine code is investigated. Through the research, we can see that male fashion magazines create pleasure, transmit and construct ideology directly through the visualization of language symbols and the hypocrisy of image media. In the "poetic" packaging of the media symbols, the "visual" and "credible" effect of the scene constructs the identity fantasy of the middle class, which implicitly conveys the ideology of consumerism. Under the market economy system, the production of men's fashion magazines is characterized by text typology and text, image collage, etc. So that the magazine conveys a more natural sense of consumerism, more easily accepted by the audience. Men's fashion magazines stimulate consumption by entertaining consumption and stimulating audience pleasure, identity imagination and rational demand, and let the audience and the magazine complete the cycle of production-consumption-production together. And this process witnessed the completion mechanism of consumer culture.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：G239.2-F

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 王瑞;;屬于男人的“男性時(shí)尚雜志”[J];出版參考;2010年19期

2 周麗萍;;男性雜志大陸圈地,興衰成敗形勢(shì)幾何?[J];出版發(fā)行研究;2010年05期

3 王莉莎;趙泓;;英美男性雜志精準(zhǔn)定位的啟示[J];出版廣角;2009年02期

4 李艷;論消費(fèi)社會(huì)仿像對(duì)審美意象的消解[J];成都教育學(xué)院學(xué)報(bào);2004年08期

5 馬蘭;國(guó)際時(shí)尚工業(yè)催生時(shí)尚刊物[J];傳媒;2004年09期

6 常曉武;;從孤琴獨(dú)鳴到百家爭(zhēng)鳴 中國(guó)男性時(shí)尚期刊簡(jiǎn)史[J];傳媒;2009年09期

7 黃逸秋;;時(shí)尚男刊?我覺(jué)得......[J];傳媒;2009年09期

8 陳曉清;詹正茂;姜晨怡;;我國(guó)男性時(shí)尚雜志中的女性形象[J];傳媒觀察;2007年03期

9 周憲;視覺(jué)文化與消費(fèi)社會(huì)[J];福建論壇(人文社會(huì)科學(xué)版);2001年02期

10 徐連明;意識(shí)形態(tài)語(yǔ)境里的時(shí)尚雜志評(píng)析[J];福建論壇(人文社會(huì)科學(xué)版);2005年01期

相關(guān)博士學(xué)位論文 前1條

1 孫海沙;當(dāng)下中國(guó)文化期刊的符碼研究[D];華中師范大學(xué);2008年

相關(guān)碩士學(xué)位論文 前2條

1 王嘉萌;男性時(shí)尚期刊經(jīng)營(yíng)研究[D];武漢大學(xué);2005年

2 王鵬;解讀中國(guó)內(nèi)地時(shí)尚男刊[D];山東大學(xué);2006年

，

本文編號(hào)：2420252