本文選題：小家電 + 產(chǎn)業(yè)集群�。� 參考：《延邊大學(xué)》2013年碩士論文

【摘要】：隨著我國城鎮(zhèn)居民生活水平和質(zhì)量的不斷提高,在家電產(chǎn)品特別是小家電產(chǎn)品的需求上潛力巨大。相對(duì)于發(fā)達(dá)國家平均每戶家庭擁有二三十件小家電,我國每戶僅有幾件,無論是種類還是數(shù)量,小家電行業(yè)的發(fā)展空間都十分巨大；同時(shí)由于小家電產(chǎn)品的使用壽命一般為5—6年,因此至少三分之一的家庭需要對(duì)其進(jìn)行更新?lián)Q代,而每年新組建家庭和農(nóng)村家庭的新增購買力都給小家電市場(chǎng)帶來強(qiáng)勁的發(fā)展勢(shì)頭。 延邊州位于吉林省東部,地處中、朝、俄三國交界地帶,東與俄羅斯濱海邊疆區(qū)接壤,南隔圖們江與朝鮮成鏡北迅、兩江道相望,處于東北亞的核心地帶,地理位置優(yōu)越,是東北三省重要的“橋頭堡”；此外,隨著振興東北老工業(yè)基地戰(zhàn)略的實(shí)施,加之長(zhǎng)吉圖開發(fā)開放先導(dǎo)區(qū)建設(shè)的不斷深入,延邊州迎來了嶄新的發(fā)展機(jī)遇。尤其世界小家電生產(chǎn)體系的產(chǎn)業(yè)梯度重心開始由歐美發(fā)達(dá)國家轉(zhuǎn)移至中國、新加坡、印尼等亞洲國家,延邊州在小家電生產(chǎn)上的成本和上下游配套能力的優(yōu)勢(shì)凸顯,向小家電產(chǎn)業(yè)圈發(fā)展的可能性增大。憑借優(yōu)越的地理區(qū)位、政策優(yōu)勢(shì)、成本優(yōu)勢(shì),逐步形成類似慈溪、東鳳小家電產(chǎn)業(yè)集群的機(jī)遇大于挑戰(zhàn)。小家電產(chǎn)業(yè)集群的形成不僅能夠?yàn)檠舆叺貐^(qū)的經(jīng)濟(jì)發(fā)展提供支柱產(chǎn)業(yè),而且也能夠創(chuàng)建新的東北亞經(jīng)濟(jì)圈。 本文在第一部分對(duì)產(chǎn)業(yè)集聚理論做了文獻(xiàn)梳理,為本文的深入分析提供理論基礎(chǔ)；在第二部分對(duì)我國目前小家電市場(chǎng)潛力和產(chǎn)業(yè)發(fā)展面臨的問題及原因做了深入分析,為文章的主體部分提供宏觀背景；在第三部分是本文的重點(diǎn)分析部分,針對(duì)延邊地區(qū)三次產(chǎn)業(yè)的結(jié)構(gòu)特點(diǎn),與小家電產(chǎn)業(yè)在延邊地區(qū)發(fā)展的現(xiàn)狀和存在的問題,深入分析延邊地區(qū)在發(fā)展小家電產(chǎn)業(yè)方面存在的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)與威脅,總體上認(rèn)為優(yōu)勢(shì)大于劣勢(shì),機(jī)會(huì)多于威脅,然后深入探討可供延邊地區(qū)發(fā)展小家電產(chǎn)業(yè)集群的戰(zhàn)略選擇問題及所應(yīng)確立的戰(zhàn)略目標(biāo)；在本文的第四部分,在以上深入分析的基礎(chǔ)上,提出改善延邊地區(qū)小家電企業(yè)發(fā)展環(huán)境的對(duì)策建議,包括建立延邊地區(qū)小家電工業(yè)園區(qū)、放寬政策鼓勵(lì)外出務(wù)工人員返鄉(xiāng)創(chuàng)業(yè)、政府有選擇的引導(dǎo)、支持和提供技術(shù)保護(hù)以及整合資源,發(fā)展核心大企業(yè),創(chuàng)立地區(qū)乃至全國品牌。在最后討論了延邊州建立小家電產(chǎn)業(yè)集群對(duì)地區(qū)經(jīng)濟(jì)與東北亞經(jīng)濟(jì)圈的影響和意義。
[Abstract]:With the continuous improvement of living standard and quality of urban residents in China, the demand for household appliances, especially small household appliances, has great potential. Compared with the average of 20 or 30 small household appliances in developed countries, there are only a few in each household in our country, no matter the kind or quantity, the development space of the small household appliance industry is very huge. At the same time, because the service life of small household appliances is generally 5-6 years, at least 1/3 families need to upgrade it. And every year the new purchasing power of new families and rural households brings a strong momentum of development to the small home appliance market. Yanbian prefecture is located in the eastern part of Jilin Province. It is located in the border areas of China, North Korea and Russia; in the east, it is bordered by Russia's coastal region; in the south, it is separated by the Tumen River and North Korea's Jingjing Beisun; and the two rivers are opposite each other. It is located in the heart of Northeast Asia and has a superior geographical position. In addition, with the implementation of the strategy of revitalizing the old industrial base in Northeast China and the continuous deepening of the construction of the Changjitu Development and opening Pioneer area, Yanbian Prefecture has ushered in a new development opportunity. In particular, the industrial gradients of the production system of small household appliances in the world began to shift from developed countries in Europe and the United States to Asian countries such as China, Singapore, Indonesia, and other Asian countries. The advantages of Yanbian Prefecture in the cost of small household appliances production and the supporting capacity in the upstream and downstream areas are highlighted. The possibility of developing into the industrial circle of small household appliances has increased. By virtue of superior geographical location, policy advantage and cost advantage, the opportunities of Dongfeng small household appliances industrial cluster are greater than the challenges. The formation of industrial cluster of small household appliances can not only provide pillar industries for the economic development of Yanbian area, but also create a new economic circle in Northeast Asia. In the first part of this paper, the author makes a literature review on the theory of industrial agglomeration, which provides a theoretical basis for the in-depth analysis of this paper. In the second part, it makes an in-depth analysis of the potential of the market of small household appliances and the problems and causes of the industrial development in China. In the third part of this paper is the focus of the analysis, according to the structural characteristics of the three industries in Yanbian, and the status quo and existing problems of the development of small household appliances industry in Yanbian area, Deeply analyzing the strengths, weaknesses, opportunities and threats in the development of small household appliances industry in Yanbian. Generally speaking, it is believed that the advantages are greater than the weaknesses, and the opportunities are more than the threats. Then it discusses the strategic choice of developing small household appliances industry cluster in Yanbian area and the strategic objectives that should be established. In the fourth part of this paper, on the basis of the above in-depth analysis, The countermeasures and suggestions to improve the development environment of small appliance enterprises in Yanbian area are put forward, including the establishment of small household appliances industrial park in Yanbian area, the relaxation of policies to encourage migrant workers to return to their hometown to start their own businesses, and the government's selective guidance. Support and provide technical protection and integration of resources, develop core enterprises, and create regional and national brands. In the end, the paper discusses the influence and significance of establishing small household appliance industry cluster on regional economy and Northeast Asian economic circle in Yanbian Prefecture.
【學(xué)位授予單位】：延邊大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F426.6;F127

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