【摘要】：當(dāng)前縣域經(jīng)濟(jì)在我國(guó)社會(huì)經(jīng)濟(jì)中占有重要地位,縣域經(jīng)濟(jì)的發(fā)展對(duì)于我國(guó)社會(huì)經(jīng)濟(jì)的發(fā)展具有重要的推動(dòng)作用,符合當(dāng)前我國(guó)城鎮(zhèn)化發(fā)展戰(zhàn)略,有助于社會(huì)發(fā)展。包商銀行作為一家根植于包頭的金融機(jī)構(gòu),自成立以來(lái),一直以助推地方經(jīng)濟(jì)發(fā)展為己任,實(shí)現(xiàn)了地方經(jīng)濟(jì)發(fā)展與自身經(jīng)營(yíng)發(fā)展的良好契合。土右旗地處呼包鄂“金三角”腹地,交通條件便利,地理位置良好。土右旗目前被列為呼包鄂城鎮(zhèn)群發(fā)展規(guī)劃,是包頭市唯一列入的旗縣。土右旗的文化、礦產(chǎn)、土地等資源豐富,具有廣闊的發(fā)展前景。但是受外部發(fā)展環(huán)境及產(chǎn)業(yè)發(fā)展結(jié)構(gòu)制約,近年來(lái)經(jīng)濟(jì)增速呈波動(dòng)下行趨勢(shì)。在縣域經(jīng)濟(jì)背景下,作為最重要的縣域金融機(jī)構(gòu),如果包商銀行土右旗支行能夠搶占先機(jī),率先在縣域進(jìn)行戰(zhàn)略布局,分享紅利.在獲得經(jīng)濟(jì)利益的同時(shí),還能進(jìn)一步提高銀行社會(huì)聲望、提升品牌影響力,研究縣域經(jīng)濟(jì)背景下的包商銀行土右旗支行的發(fā)展戰(zhàn)略問(wèn)題具有重要的現(xiàn)實(shí)意義和研究?jī)r(jià)值。 本論文結(jié)合國(guó)內(nèi)外相關(guān)銀行發(fā)展戰(zhàn)略理論,以當(dāng)前包商銀行土右旗支行的發(fā)展現(xiàn)狀、發(fā)展中存在的問(wèn)題分析為依據(jù),以包商銀行土右旗支行為研究對(duì)象,首先本文對(duì)包商銀行土右旗支行面臨的政治、經(jīng)濟(jì)、技術(shù)、社會(huì)文化等外部環(huán)境進(jìn)行了分析,在掌握了翔實(shí)的第二手資料的基礎(chǔ)上,總結(jié)和歸納了影響包商銀行土右旗支行制定發(fā)展戰(zhàn)略的內(nèi)部資源與能力條件。其次運(yùn)用SWOT法對(duì)包商銀行土右旗支行所具有的優(yōu)勢(shì)、劣勢(shì)和面臨的機(jī)會(huì)和挑戰(zhàn)進(jìn)行了全面的分析,并確定了包商銀行土右旗支行的戰(zhàn)略定位和戰(zhàn)略目標(biāo)。最后,通過(guò)為新型社區(qū)提供金融服務(wù)、金融支持產(chǎn)業(yè)發(fā)展、與其他金融機(jī)構(gòu)開(kāi)展合作及完善金融體系等方面提出了可操作的戰(zhàn)略實(shí)施策略。本文的研究為包商銀行土右旗支行實(shí)現(xiàn)可持續(xù)發(fā)展提供了戰(zhàn)略方向,提升了銀行的核心競(jìng)爭(zhēng)能力,同時(shí)對(duì)我國(guó)其他銀行的發(fā)展戰(zhàn)略制定也具有一定的參考價(jià)值。
[Abstract]:The county economy plays an important role in the social economy of our country at present. The development of the county economy plays an important role in promoting the development of our country's social economy, which accords with the current urbanization development strategy of our country and contributes to the social development. As a financial institution rooted in Baotou, the contractor bank has been promoting the development of local economy since its establishment, and has realized the good agreement between local economic development and its own development. Tuyou Banner is located in Hubao E "Golden Triangle" hinterland, traffic conditions are convenient, geographical location is good. Tuyou Banner is currently listed as the development plan of Hubao-E Town Group and the only county in Baotou City. Tuyou Banner's cultural, mineral, land and other resources are rich, with broad prospects for development. However, due to the external development environment and industrial development structure, the economic growth rate fluctuates downward in recent years. Under the background of county economy, as the most important county financial institution, if the subbranch of Tuyong flag of the contractor bank can seize the first chance, it will take the lead in the strategic layout and share the dividend in the county area. At the same time, it can further improve the social prestige and brand influence of banks. It has important practical significance and research value to study the development strategy of Tuyong Banner Branch of the contractor Bank under the background of county economy. This paper combines the development strategy theory of domestic and foreign banks, based on the current situation of the development of Tuyong Banner Branch of the contractor Bank, and analyzes the existing problems in the development, and studies the behavior of Tuyong Banner Branch of the contractor Bank. First of all, this paper analyzes the political, economic, technical, social and cultural environment facing the Tuyong Banner Branch of the contractor Bank, and on the basis of mastering the detailed second-hand data, This paper summarizes and summarizes the internal resources and ability conditions that influence the development strategy of Tuyong Banner Branch of the contractor Bank. Secondly, the paper makes a comprehensive analysis of the advantages, disadvantages, opportunities and challenges faced by the Tuyong Banner Branch of the contractor Bank by using the SWOT method, and determines the strategic positioning and strategic objectives of the Tuyong Banner Branch of the contractor Bank. Finally, by providing financial services for new communities, supporting the development of industry, cooperating with other financial institutions and perfecting the financial system, the paper puts forward operational strategies for the implementation of the strategy. The research in this paper provides a strategic direction for the sustainable development of the Tuyong Banner Branch of the contractor Bank, promotes the core competitiveness of the banks, and also has certain reference value for the formulation of the development strategy of other banks in China.
【學(xué)位授予單位】：內(nèi)蒙古大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F832.33

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