從黃金大米事件進展透析公眾的態(tài)度與認知變化——基于新浪微博的內容分析
發(fā)布時間:2018-08-25 12:44
【摘要】:黃金大米事件的曝光引發(fā)了微博客廣泛的關注。在事件曝光之初,公眾對事件流露出的多是指桑罵槐式的情緒宣泄,表現(xiàn)出對政府極度的不信任及對轉基因食品極度的不接受。當事件調查報告公布后,微博主體對轉基因食品的態(tài)度與心理認知發(fā)生了轉變,從以情緒宣泄為主,轉變?yōu)榍榫w宣泄與客觀關注和理性質疑并行,態(tài)度的轉變使得微博主體對轉基因食品的了解程度有所提高,但并沒有使微博主體的接受程度同步提高。針對公眾對轉基因食品的認知和態(tài)度變化,文章提出了相關的政策建議。
[Abstract]:The exposure of the Golden Rice incident caused widespread concern by Weibo. In the early days of the incident, the public expressed much of the blame for the incident, showing extreme distrust of the government and extreme rejection of genetically modified food. After the report on the investigation of the incident was published, Weibo's attitude towards GM food and his psychological cognition changed from emotional catharsis to emotional catharsis, which was accompanied by objective concern and rational questioning. The change of attitude improved Weibo's understanding of GM food, but did not increase the acceptance of Weibo's subject. In view of the change of public cognition and attitude towards GM food, this paper puts forward some relevant policy suggestions.
【作者單位】: 浙江財經大學工商管理學院;
【基金】:國家社會科學基金項目(13BJY124) 教育部人文社會科學研究規(guī)劃基金項目(11YJA630040)
【分類號】:F49;F203
[Abstract]:The exposure of the Golden Rice incident caused widespread concern by Weibo. In the early days of the incident, the public expressed much of the blame for the incident, showing extreme distrust of the government and extreme rejection of genetically modified food. After the report on the investigation of the incident was published, Weibo's attitude towards GM food and his psychological cognition changed from emotional catharsis to emotional catharsis, which was accompanied by objective concern and rational questioning. The change of attitude improved Weibo's understanding of GM food, but did not increase the acceptance of Weibo's subject. In view of the change of public cognition and attitude towards GM food, this paper puts forward some relevant policy suggestions.
【作者單位】: 浙江財經大學工商管理學院;
【基金】:國家社會科學基金項目(13BJY124) 教育部人文社會科學研究規(guī)劃基金項目(11YJA630040)
【分類號】:F49;F203
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