基于海量日志數(shù)據(jù)的移動(dòng)APP用戶采納過(guò)程研究
發(fā)布時(shí)間:2018-08-08 18:14
【摘要】:移動(dòng)APP市場(chǎng)的迅猛發(fā)展吸引了眾多開發(fā)者前來(lái)掘金并帶來(lái)大量供給,然而用戶注意力的稀缺性及手機(jī)資源的有限性使得能夠獲得用戶采納和使用的只有少數(shù)APP。本文定性及定量地刻畫移動(dòng)APP用戶采納的整個(gè)過(guò)程,探討采納過(guò)程中的用戶行為特征:首先通過(guò)對(duì)76位用戶的深度調(diào)研構(gòu)建APP的"用戶采納過(guò)程概念模型",將用戶對(duì)APP的采納過(guò)程凝煉為四個(gè)階段、三次決策、三種流失;其次通過(guò)對(duì)約兩千萬(wàn)移動(dòng)APP用戶行為日志數(shù)據(jù)的分析和挖掘,揭示移動(dòng)APP用戶生命周期的基本分布特征,確定采納過(guò)程不同階段的周期及關(guān)鍵時(shí)間節(jié)點(diǎn),并分析了采納過(guò)程中的兩階段用戶流失率及特征。
[Abstract]:The rapid development of mobile APP market has attracted a lot of developers to come to dig gold and bring a large amount of supply. However, due to the scarcity of user attention and the limitation of mobile phone resources, only a few apps can be adopted and used by users. In this paper, the whole process of mobile APP user adoption is described qualitatively and quantitatively. This paper discusses the characteristics of user behavior in the process of adoption: firstly, through the in-depth investigation of 76 users, the conceptual model of user adoption process of APP is constructed, and the process of APP adoption is condensed into four stages, three decisions and three kinds of loss; Secondly, through the analysis and mining of about 20 million mobile APP user behavior log data, the basic distribution characteristics of mobile APP user life cycle are revealed, and the period and critical time node in different stages of adoption process are determined. The two-stage user wastage rate and its characteristics in the process of adoption are analyzed.
【作者單位】: 北京語(yǔ)言大學(xué)信息科學(xué)學(xué)院;中國(guó)科學(xué)院大學(xué)經(jīng)濟(jì)與管理學(xué)院;中國(guó)科學(xué)院大數(shù)據(jù)挖掘與知識(shí)管理重點(diǎn)實(shí)驗(yàn)室;阿里巴巴集團(tuán)阿里云計(jì)算有限公司;中國(guó)醫(yī)學(xué)科學(xué)院醫(yī)學(xué)信息研究所;
【基金】:國(guó)家自然科學(xué)基金項(xiàng)目(71202115;71172199;71573244;71532013) 中央高;究蒲袠I(yè)務(wù)專項(xiàng)資金北京語(yǔ)言大學(xué)科研項(xiàng)目(14YBB13;15YJ030008;16YJ030001) CCF-騰訊犀牛鳥科研基金(RAGR20150113)
【分類號(hào)】:F49
[Abstract]:The rapid development of mobile APP market has attracted a lot of developers to come to dig gold and bring a large amount of supply. However, due to the scarcity of user attention and the limitation of mobile phone resources, only a few apps can be adopted and used by users. In this paper, the whole process of mobile APP user adoption is described qualitatively and quantitatively. This paper discusses the characteristics of user behavior in the process of adoption: firstly, through the in-depth investigation of 76 users, the conceptual model of user adoption process of APP is constructed, and the process of APP adoption is condensed into four stages, three decisions and three kinds of loss; Secondly, through the analysis and mining of about 20 million mobile APP user behavior log data, the basic distribution characteristics of mobile APP user life cycle are revealed, and the period and critical time node in different stages of adoption process are determined. The two-stage user wastage rate and its characteristics in the process of adoption are analyzed.
【作者單位】: 北京語(yǔ)言大學(xué)信息科學(xué)學(xué)院;中國(guó)科學(xué)院大學(xué)經(jīng)濟(jì)與管理學(xué)院;中國(guó)科學(xué)院大數(shù)據(jù)挖掘與知識(shí)管理重點(diǎn)實(shí)驗(yàn)室;阿里巴巴集團(tuán)阿里云計(jì)算有限公司;中國(guó)醫(yī)學(xué)科學(xué)院醫(yī)學(xué)信息研究所;
【基金】:國(guó)家自然科學(xué)基金項(xiàng)目(71202115;71172199;71573244;71532013) 中央高;究蒲袠I(yè)務(wù)專項(xiàng)資金北京語(yǔ)言大學(xué)科研項(xiàng)目(14YBB13;15YJ030008;16YJ030001) CCF-騰訊犀牛鳥科研基金(RAGR20150113)
【分類號(hào)】:F49
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