本文選題：大數(shù)據 + 旅游企業(yè)　； 參考：《西華大學》2017年碩士論文

【摘要】：伴隨著大數(shù)據時代的來臨和旅游業(yè)的持續(xù)發(fā)展,旅游市場需求不斷發(fā)生變化,旅游企業(yè)之間的競爭也越來越激烈。為了獲得更好的發(fā)展,旅游企業(yè)必須遵循大數(shù)據時代的發(fā)展趨勢,走向融合創(chuàng)新的新階段。大數(shù)據時代的到來,在給旅游企業(yè)發(fā)展帶來機遇的同時也使旅游企業(yè)面臨嚴峻的挑戰(zhàn)。發(fā)揮和挖掘大數(shù)據的價值,把握機遇,迎接挑戰(zhàn),尋找適合旅游企業(yè)融合創(chuàng)新的發(fā)展模式、機制和路徑成為旅游企業(yè)的發(fā)展重點。論文以大數(shù)據為主導,以旅游企業(yè)融合創(chuàng)新為主題,重點研究大數(shù)據時代旅游企業(yè)融合創(chuàng)新的模式選擇、創(chuàng)新機制和推進路徑。論文主要分為以下四大部分:第一部分第1-3章。首先,對論文的研究背景與意義、相關概念界定、研究內容、研究方法、技術路線、創(chuàng)新點等內容進行了分析。其次,對國內外相關研究文獻綜述進行歸納和述評,在此基礎上對信息化理論、創(chuàng)新理論、融合創(chuàng)新理論和博弈論四個相關理論進行了探討。最后,分析了大數(shù)據時代旅游企業(yè)融合創(chuàng)新的機遇和挑戰(zhàn),為后文的研究作鋪墊。第二部分第4-6章,是本論文的核心內容。首先,基于大數(shù)據的視角,將大數(shù)據時代旅游企業(yè)融合創(chuàng)新的模式劃分為大數(shù)據企業(yè)內部模式、大數(shù)據企業(yè)產業(yè)鏈模式和大數(shù)據企業(yè)跨行業(yè)模式。其次,對大數(shù)據時代旅游企業(yè)融合創(chuàng)新機制的影響因素、重難點進行了分析,主要對動力機制、發(fā)展機制、運行機制和協(xié)作機制進行了研究。最后,在對模式、機制研究的基礎上,指出了大數(shù)據時代旅游企業(yè)融合創(chuàng)新的五條推進路徑:以大數(shù)據為中心,深化旅游企業(yè)價值的內涵和外延;重組開放數(shù)據,拓展大市場,從界內到跨界;打造大數(shù)據價值鏈融合創(chuàng)新主體,“旅游企業(yè)+”數(shù)據、技術與思維;給大數(shù)據估值,創(chuàng)新旅游企業(yè)商業(yè)模式;建設融合創(chuàng)新平臺,從技術創(chuàng)新到合作機制創(chuàng)新。第三部分第7章。將螞蜂窩作為典型案例,分別從模式選擇、機制創(chuàng)新和推進路徑上對螞蜂窩融合創(chuàng)新進行研究,在此基礎上得出螞蜂窩融合創(chuàng)新的實踐啟示,理論聯(lián)系實際,通過螞蜂窩案例的分析,得出結論,論證和檢驗論文的研究結果。第四部分第8章。得出研究結論,對下一步大數(shù)據時代旅游企業(yè)融合創(chuàng)新有待進一步研究的問題進行了展望。力爭通過本論文的研究能夠助于大數(shù)據時代旅游企業(yè)充分利用數(shù)據資源進行融合創(chuàng)新,提升旅游企業(yè)的競爭力,促進旅游企業(yè)融合發(fā)展,從而提升旅游產業(yè)經濟以及國民經濟的發(fā)展水平。
[Abstract]:With the coming of big data era and the sustainable development of tourism, the demand of tourism market is constantly changing, and the competition among tourism enterprises is becoming more and more fierce. In order to achieve better development, tourism enterprises must follow the development trend of the big data era and move to a new stage of integration and innovation. With the arrival of big data, tourism enterprises are faced with severe challenges while bringing opportunities to the development of tourism enterprises. Developing and excavating the value of big data, grasping the opportunity, meeting the challenge, looking for the suitable development mode, mechanism and path for tourism enterprises to merge and innovate becomes the key point of the development of tourism enterprises. This paper focuses on the mode selection, innovation mechanism and promotion path of tourism enterprise integration innovation in the big data era, which is dominated by big data and takes tourism enterprise integration and innovation as the theme. The thesis is divided into four parts: the first part is Chapter 1-3. Firstly, the research background and significance, the definition of relevant concepts, research content, research methods, technical route, innovation points and so on are analyzed. Secondly, this paper summarizes and reviews the domestic and foreign related research literature, and then discusses four related theories: information theory, innovation theory, fusion innovation theory and game theory. Finally, the paper analyzes the opportunities and challenges of tourism enterprises' integration and innovation in the big data era, which pave the way for the later research. The second part, Chapter 4-6, is the core of this thesis. Firstly, based on the perspective of big data, the integration and innovation model of tourism enterprises in the big data era is divided into the internal model of big data enterprise, the mode of industrial chain of big data enterprise and the cross-industry mode of big data enterprise. Secondly, the paper analyzes the influencing factors and difficulties of the innovation mechanism of tourism enterprises in the big data era, and mainly studies the dynamic mechanism, the development mechanism, the operation mechanism and the cooperation mechanism. Finally, on the basis of the research on the model and mechanism, the paper points out five ways to promote the integration and innovation of tourism enterprises in the big data era: taking big data as the center, deepening the connotation and extension of tourism enterprises' value, reorganizing and opening up data, and expanding the large market. From inside to across the border; create big data value chain fusion innovation main body, "tourism enterprise" data, technology and thinking; big data valuation, innovation tourism enterprise business model; build integration and innovation platform, From technological innovation to cooperation mechanism innovation. Part III, Chapter 7. Taking the Grasshopper Honeycomb as a typical case, the paper studies the innovation of the Grasshopper Honeycomb from the aspects of model selection, mechanism innovation and advancement path. On this basis, the author draws the practical enlightenment of the Grasshopper Honeycomb Fusion Innovation, which combines theory with practice. Through the analysis of the Grasshopper honeycomb case, the conclusion is drawn, and the research results of the thesis are demonstrated and verified. Part IV, Chapter 8. Draw the conclusion of the study, the next step in the big data era tourism enterprises integration innovation need to be further research issues are prospected. Through the research of this paper, we can help tourism enterprises to make full use of data resources to integrate and innovate, to enhance the competitiveness of tourism enterprises, and to promote the integration development of tourism enterprises in the era of big data. In order to improve the tourism industry economy and the level of development of the national economy.
【學位授予單位】：西華大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F49;F592.6

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