本文選題：移動(dòng)運(yùn)營(yíng)商 + 營(yíng)業(yè)網(wǎng)點(diǎn)　； 參考：《現(xiàn)代經(jīng)濟(jì)探討》2015年03期

【摘要】：營(yíng)業(yè)網(wǎng)點(diǎn)是移動(dòng)運(yùn)營(yíng)商的核心資源,是服務(wù)客戶、創(chuàng)造經(jīng)濟(jì)效益的主要平臺(tái)。營(yíng)業(yè)網(wǎng)點(diǎn)的效率是移動(dòng)運(yùn)營(yíng)商效益的生命線,已成為衡量移動(dòng)運(yùn)營(yíng)商可持續(xù)發(fā)展能力的重要指標(biāo)。該文研究了移動(dòng)運(yùn)營(yíng)商營(yíng)業(yè)網(wǎng)點(diǎn)效率方面存在的問(wèn)題,建立了評(píng)價(jià)營(yíng)業(yè)網(wǎng)點(diǎn)效率的DEA模型與方法,分析比較各營(yíng)業(yè)網(wǎng)點(diǎn)的效率,指出優(yōu)化網(wǎng)點(diǎn)效率的目標(biāo)與方向并提出對(duì)策建議。
[Abstract]:Business network is the core resources of mobile operators, is the main platform to service customers and create economic benefits. The efficiency of business network is the lifeline of the benefit of mobile operators, and has become an important index to measure the ability of sustainable development of mobile operators. This paper studies the problems existing in the efficiency of business outlets of mobile operators, establishes a DEA model and method for evaluating the efficiency of business outlets, and analyzes and compares the efficiency of business outlets. The aim and direction of optimizing network efficiency are pointed out and countermeasures and suggestions are put forward.
【作者單位】： 河海大學(xué)企業(yè)管理學(xué)院;南京審計(jì)學(xué)院工商管理學(xué)院;
【基金】：江蘇省哲學(xué)社會(huì)科學(xué)基金項(xiàng)目“江蘇省依托高新區(qū)培育戰(zhàn)略性新興產(chǎn)業(yè)新路徑研究”(項(xiàng)目編號(hào):12EYD016)階段性成果
【分類號(hào)】：F626
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本文編號(hào)：1926783