本文選題：融合網(wǎng)絡(luò) + 流量��； 參考：《北京郵電大學(xué)》2013年博士論文

【摘要】：2012年全球互聯(lián)網(wǎng)用戶約24億戶、智能手機(jī)約11億臺(tái),其中 大部分客戶通過(guò)固定或移動(dòng)數(shù)據(jù)業(yè)務(wù)接入互聯(lián)網(wǎng)。全球大部分電信運(yùn) 營(yíng)商的核心網(wǎng)絡(luò)已逐步實(shí)現(xiàn)IP化。因此,無(wú)論是用戶接入層面還是 核心網(wǎng)絡(luò)層面,數(shù)據(jù)流量已經(jīng)成為電信產(chǎn)業(yè)價(jià)值的核心。目前,國(guó)內(nèi) 外專家、學(xué)者對(duì)于電信產(chǎn)業(yè)的客戶價(jià)值、價(jià)值鏈等理論的研究很多, 但關(guān)于數(shù)據(jù)流量及其價(jià)值的理論研究和定量分析當(dāng)前不很豐富,關(guān)于 固定網(wǎng)絡(luò)、移動(dòng)網(wǎng)絡(luò)和FMC融合網(wǎng)絡(luò)的數(shù)據(jù)流量?jī)r(jià)值因素論述不多、 對(duì)比分析和量化測(cè)算不足,對(duì)網(wǎng)絡(luò)流量?jī)r(jià)值提升機(jī)制的分析也較少。 因此本文基于FMC融合網(wǎng)絡(luò)分析,從數(shù)據(jù)流量的著眼點(diǎn)研究?jī)r(jià)值提升 是一個(gè)較新的視角和領(lǐng)域。本文對(duì)“FMC融合網(wǎng)絡(luò)”的概念、特點(diǎn)、關(guān)鍵技術(shù)、典型應(yīng)用和 流量?jī)r(jià)值進(jìn)行分析,對(duì)固網(wǎng)、移網(wǎng)的數(shù)據(jù)業(yè)務(wù)、流量?jī)r(jià)值、提升機(jī)制 進(jìn)行了研究、量化測(cè)算,主要有三點(diǎn)創(chuàng)新：一、構(gòu)建了FMC網(wǎng)絡(luò)數(shù)據(jù)流量?jī)r(jià)值模型本文參考“客戶讓渡價(jià)值理論”及其它客戶價(jià)值有關(guān)的文獻(xiàn)成果, 提出流量?jī)r(jià)值概念模型,對(duì)變量之間的關(guān)系提出相應(yīng)的研究假設(shè)。通 過(guò)設(shè)計(jì)、修改、發(fā)放和回收調(diào)查問(wèn)卷、收集整理數(shù)據(jù)及實(shí)證分析,建 立了“流量?jī)r(jià)值”模型。這一模型,突破了傳統(tǒng)的電信產(chǎn)業(yè)價(jià)值模式, 從較新的角度對(duì)影響流量的價(jià)值組成因素進(jìn)行建模和細(xì)化分析。二、對(duì)固定、移動(dòng)、FMC網(wǎng)絡(luò)的流量?jī)r(jià)值進(jìn)行分析、測(cè)算本文結(jié)合訪談法、問(wèn)卷法、系統(tǒng)抽樣法、資料分析法對(duì)市場(chǎng)調(diào)查、 業(yè)務(wù)資費(fèi)、運(yùn)營(yíng)商現(xiàn)網(wǎng)運(yùn)行數(shù)據(jù)進(jìn)行收集,對(duì)固定網(wǎng)絡(luò)數(shù)據(jù)業(yè)務(wù)用戶 的行為偏好、用戶流量進(jìn)行了關(guān)聯(lián)分析；對(duì)移動(dòng)網(wǎng)絡(luò)流量?jī)r(jià)值和移動(dòng) 用戶的數(shù)據(jù)使用量進(jìn)行了回歸分析,對(duì)FMC融合數(shù)據(jù)業(yè)務(wù)產(chǎn)品進(jìn)行了 流量?jī)r(jià)值分析。本文創(chuàng)新地提出將收入與流量之比所反映出的平均價(jià) 格(元/GB))定義為通信網(wǎng)絡(luò)“流量?jī)r(jià)值”,并以此為出發(fā)點(diǎn)進(jìn)行相 關(guān)的思考、測(cè)算和分析。測(cè)算出某基礎(chǔ)電信運(yùn)營(yíng)商固網(wǎng)平均流量?jī)r(jià)值 為0.40元/GB, FMC典型應(yīng)用的流量?jī)r(jià)值為9.40元／GB,移動(dòng)網(wǎng)絡(luò)平 均流量?jī)r(jià)值為0.69元/MB(均為2011年數(shù)據(jù)),并分別歸納出其流量 價(jià)值測(cè)算公式。這應(yīng)對(duì)數(shù)據(jù)流量?jī)r(jià)值的具體化研究和分析,提供較新 的思路、可比方法和參考數(shù)據(jù)。三、提出了FMC網(wǎng)絡(luò)數(shù)據(jù)流量?jī)r(jià)值提升機(jī)制本文通過(guò)對(duì)價(jià)值關(guān)系、價(jià)值創(chuàng)造的分析,提出了“FMC網(wǎng)絡(luò)流量 價(jià)值提升機(jī)制”。同時(shí),針對(duì)四類(lèi)典型數(shù)據(jù)流量業(yè)務(wù)需求的特點(diǎn),細(xì) 化了流量?jī)r(jià)值應(yīng)用模型,對(duì)電信運(yùn)營(yíng)商的價(jià)值策略和定位進(jìn)行了重點(diǎn) 分析,并提出流量?jī)r(jià)值提升策略建議。
[Abstract]:About 2.4 billion Internet users and 1.1 billion smartphones worldwide in 2012 Most customers access the Internet through fixed or mobile data services. Most of the world's telecommunications transportation The core network of doing business has gradually realized IP. Therefore, whether the user access level or At the core network level, data traffic has become the core of telecom industry value. At present, in the country Foreign experts and scholars have done a lot of research on the theory of customer value and value chain in the telecommunications industry. However, the theoretical research and quantitative analysis on data flow and its value are not very rich at present. The data traffic value factors of fixed network, mobile network and FMC fusion network are not discussed much. The comparative analysis and quantitative measurement are insufficient, and the analysis of network traffic value promotion mechanism is also less. Therefore, based on the analysis of FMC fusion network, this paper promotes the value of data traffic research from the point of view of data flow. Is a relatively new perspective and field. In this paper, the concept, characteristics, key technologies, typical applications and applications of "FMC fusion network" are discussed. Traffic value analysis, fixed network, transfer network data services, traffic value, promotion mechanism In this paper, there are three main innovations: first, we construct the FMC network data flow value model. This paper refers to the "customer transfer value theory" and other related literature results. A conceptual model of flow value is proposed, and the corresponding research hypotheses are put forward for the relationship between variables. Pass Design, modify, distribute and recycle questionnaires, collect and organize data and empirical analysis, build A model of "flow value" was established. This model breaks through the traditional value model of the telecommunications industry. In this paper, the value components of the flow are modeled and analyzed from a new point of view. Second, the flow value of fixed, mobile FMC network is analyzed, and combined with interview method, questionnaire method, systematic sampling method and data analysis method, this paper calculates the market survey. Service rate, operator current network operation data collection, fixed network data service users Behavior preference, user traffic correlation analysis; the mobile network traffic value and mobility A regression analysis of the amount of data used by the user is carried out, and the product of the FMC data integration business is analyzed. Flow value analysis. This paper innovates the average price reflected by the ratio of income to flow. The grid is defined as the "traffic value" of the communication network, and this is taken as the starting point. Thinking, measuring and analyzing. Calculating the average flow value of a basic telecom operator's fixed network It's 0.40 yuan per GB. the typical FMC application has a traffic value of 9.40 yuan per GB. mobile network leveling. The average flow value is 0.69 yuan / MBb (all for 2011 data), and its flow is summed up respectively. Value calculation formula. This should provide new research and analysis of the value of data traffic. The train of thought, comparable methods and reference data. Third, this paper puts forward the mechanism of enhancing the value of FMC network data traffic. Based on the analysis of value relation and value creation, this paper puts forward the "FMC network traffic". Value promotion mechanism. At the same time, according to the characteristics of four typical data traffic services, Based on the application model of traffic value, this paper focuses on the value strategy and positioning of telecom operators. Analyze, and put forward the flow value promotion strategy suggestion.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F626

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本文編號(hào)：1921413