本文選題：共享經(jīng)濟(jì) + 扎根理論��； 參考：《貴州社會(huì)科學(xué)》2017年08期

【摘要】：共享經(jīng)濟(jì)蘊(yùn)藏著強(qiáng)大的未來經(jīng)濟(jì)發(fā)展趨勢和潛力,如何引導(dǎo)消費(fèi)者積極參與共享經(jīng)濟(jì)是一個(gè)重要而尚未有效解決的問題。個(gè)體心理意識(shí)是直接推動(dòng)共享消費(fèi)的內(nèi)部心理因素,社會(huì)參照規(guī)范是直接推動(dòng)共享消費(fèi)的社會(huì)心理因素,即共享消費(fèi)是由個(gè)體心理意識(shí)和外部社會(huì)規(guī)范共同作用的結(jié)果;情景改革是干預(yù)消費(fèi)者參與共享經(jīng)濟(jì)的驅(qū)動(dòng)強(qiáng)化因素,通過改變消費(fèi)者的共享行為成本和利益而影響最終行為的方向和強(qiáng)度;同時(shí),情景改革也會(huì)對(duì)個(gè)體心理意識(shí)和社會(huì)參照規(guī)范起到調(diào)節(jié)作用,從而為共享經(jīng)濟(jì)的推進(jìn)和政府建立商業(yè)和社會(huì)生態(tài)系統(tǒng)、完善信用體系、創(chuàng)新監(jiān)管體系提供理論依據(jù)。
[Abstract]:Sharing economy contains strong economic development trend and potential in the future. How to guide consumers to actively participate in sharing economy is an important and unsolved problem. The individual psychological consciousness is the internal psychological factor which directly promotes the sharing consumption, the social reference norm is the social psychological factor which directly promotes the sharing consumption, that is, the sharing consumption is the result of the joint action of the individual psychological consciousness and the external social norm. Situational reform is a driving and reinforcing factor that interferes with consumer participation in the sharing economy, influencing the direction and intensity of final behavior by changing the cost and benefits of consumers' shared behavior; at the same time, Situational reform can also regulate individual psychological consciousness and social reference norms, thus providing theoretical basis for the promotion of shared economy and the establishment of commercial and social ecosystem, the perfection of credit system and the innovation of supervision system by the government.
【作者單位】： 西安外國語大學(xué);
【基金】：陜西省高等教育教學(xué)改革研究項(xiàng)目“互聯(lián)網(wǎng)+時(shí)代背景下市場營銷專業(yè)課程體系綜合改革”(15BY69) 陜西省教育廳科研計(jì)劃項(xiàng)目“西安依托‘絲綢之路經(jīng)濟(jì)帶’建設(shè)特色世界城市的路徑研究——基于文化創(chuàng)意理念的視角”(14JK1603)
【分類號(hào)】：F49;F713.55
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本文編號(hào)：1915142