本文選題：3G + 業(yè)務(wù)創(chuàng)新　； 參考：《內(nèi)蒙古大學(xué)》2013年碩士論文

【摘要】：中國(guó)的移動(dòng)通信產(chǎn)業(yè)經(jīng)歷了從無到有,從小到大,由弱到強(qiáng)的艱辛歷程,經(jīng)過了20多年的發(fā)展,形成了相對(duì)完善的產(chǎn)業(yè)鏈,從早期的模擬時(shí)代過渡到數(shù)字時(shí)代,到如今的3G數(shù)據(jù)時(shí)代。為了在3G時(shí)代能夠展開全球競(jìng)爭(zhēng),國(guó)家針對(duì)3G業(yè)務(wù)發(fā)展進(jìn)行了再次的電信運(yùn)營(yíng)商重組,形成了分別掌握三大主流3G技術(shù)標(biāo)準(zhǔn)的三大電信運(yùn)營(yíng)商競(jìng)爭(zhēng)的格局。 然而,中國(guó)移動(dòng)通信市場(chǎng)具有規(guī)模和多樣性等特點(diǎn)。作為全球最大的電信市場(chǎng),存在著諸多因素的影響如：人口,地域,科技化,公司構(gòu)架等。面對(duì)復(fù)雜多變的市場(chǎng),電信運(yùn)營(yíng)商如何選擇目標(biāo)客戶群體,并通過相關(guān)的客戶策略及市場(chǎng)策略將其轉(zhuǎn)化為競(jìng)爭(zhēng)優(yōu)勢(shì),將成為為移動(dòng)通信服務(wù)商的首要問題。作為移動(dòng)通信領(lǐng)域的佼佼者——中國(guó)電信如何面對(duì)3G市場(chǎng)帶來的挑戰(zhàn),已經(jīng)成為中國(guó)電信集團(tuán)公司首要解決的關(guān)鍵問題。如何針對(duì)企業(yè)自身狀況制定合理的市場(chǎng)及運(yùn)營(yíng)策略,需要我們更加深入思考與研究。 本文運(yùn)用了市場(chǎng)營(yíng)銷學(xué)、核心競(jìng)爭(zhēng)力理論、運(yùn)營(yíng)管理等相關(guān)知識(shí),通過對(duì)國(guó)內(nèi)外3G市場(chǎng)形勢(shì)、運(yùn)營(yíng)現(xiàn)狀進(jìn)行了深入的分析和對(duì)比,同時(shí)對(duì)中國(guó)電信內(nèi)蒙古分公司在行業(yè)競(jìng)爭(zhēng)中所具備的優(yōu)勢(shì)、劣勢(shì)作了客觀的闡述,以幫助中電信內(nèi)蒙古公司發(fā)現(xiàn)制約其3G業(yè)務(wù)發(fā)展的問題。最后提出中國(guó)電信內(nèi)蒙古分公司在3G業(yè)務(wù)的市場(chǎng)運(yùn)營(yíng)中應(yīng)該采取差異化策略、細(xì)分市場(chǎng)策略以及市場(chǎng)總體發(fā)展策略,以搶占先機(jī),提高市場(chǎng)占有率,為企業(yè)創(chuàng)造更大的利潤(rùn)。
[Abstract]:China's mobile communication industry has experienced a difficult process from scratch to existence, from small to large, from weak to strong. After more than 20 years of development, it has formed a relatively perfect industrial chain, from the early analog era to the digital era. To today's 3G data age. In order to carry out the global competition in the 3G era, the state reorganized the telecom operators for the development of 3G services, and formed the pattern of competition among the three major 3G technical standards. However, the Chinese mobile communication market has the characteristics of scale and diversity. As the world's largest telecommunications market, there are many factors such as population, geography, technology, corporate structure and so on. Facing the complex and changeable market, how to select the target customer group and turn it into competitive advantage through the relevant customer strategy and market strategy will become the primary problem for the mobile communication service provider. As a leader in the field of mobile communication, how to face the challenges brought by 3G market has become the key problem to be solved by China Telecom Group Corporation. How to make reasonable market and operation strategy according to the enterprise's own condition needs us to think and study more deeply. Based on the relevant knowledge of marketing, core competitiveness theory, operation management and so on, this paper makes a deep analysis and comparison of 3G market situation and operation status at home and abroad. At the same time, the advantages and disadvantages of China Telecom Inner Mongolia Branch in the industry competition are described objectively to help China Telecom Inner Mongolia Company find out the problems that restrict the development of its 3G business. Finally, the paper points out that China Telecom Inner Mongolia Branch should adopt differentiation strategy, market segmentation strategy and overall market development strategy in order to seize the first opportunity, increase market share and create more profits for enterprises.
【學(xué)位授予單位】：內(nèi)蒙古大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F274;F626

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本文編號(hào)：1911140