本文選題：通信工程 + 監(jiān)理�。� 參考：《北京郵電大學(xué)》2014年碩士論文

【摘要】：研究目的 我國通信工程監(jiān)理行業(yè)的競爭越來越激烈,本文期望通過對相關(guān)理論的分析,并對國內(nèi)通信工程監(jiān)理行業(yè)競爭情況和態(tài)勢的研究,對A公司在激烈的行業(yè)競爭中提升競爭力提供一定的對策,并為我國通信工程監(jiān)理行業(yè)內(nèi)的其他企業(yè)提供一定的借鑒。 研究方法 本文的研究方法主要包括研究架構(gòu)、數(shù)據(jù)來源、分析方法等幾個方面的內(nèi)容。 本文的研究架構(gòu)主要基于通信工程監(jiān)理行業(yè)的整體競爭情況,以及行業(yè)內(nèi)企業(yè)競爭策略的分析,在對A公司的競爭情況進(jìn)行分析后提出相A公司應(yīng)采取的競爭策略和競爭保障。 本文采取自行搜集整理、個案訪談法等方法對數(shù)據(jù)來源進(jìn)行搜集。本文不僅通過對行業(yè)和A公司的競爭資料與數(shù)據(jù)進(jìn)行整理,同時,通過采取個案訪談法,與七家監(jiān)理公司公司經(jīng)理進(jìn)行訪談,以了解通信工程監(jiān)理行業(yè)的競爭狀況。并從人力資源、市場拓展、海外業(yè)務(wù)、項目管理、財務(wù)控制等多個方面進(jìn)行了結(jié)構(gòu)化的訪談,進(jìn)而得知各家公司的競爭策略、競爭優(yōu)勢,然后辨別各家廠商在市場之中的市場地位,為A公司的競爭策略提供參考。 在分析方法上,本文基于競爭策略、資源基礎(chǔ)理論等相關(guān)理論文獻(xiàn)的指導(dǎo),對通信工程監(jiān)理行業(yè)、A公司競爭情況等進(jìn)行信息的搜集整理,并通過個案訪談法等方式獲得實際資料,以更好的對A公司的競爭策略和保障措施提出相關(guān)的建議。 研究結(jié)論 本文通過研究,主要擁有下幾個方面的結(jié)論： (1)我國通信工程建設(shè)監(jiān)理行業(yè)基于我國3G、4G及相關(guān)領(lǐng)域的快速發(fā)展和持續(xù)大量的資金投入,市場前景好,但也吸引也越來越多的競爭者。行業(yè)競爭者通過強化運營商協(xié)同、拓展海外業(yè)務(wù),強化通信業(yè)務(wù)的工程和技術(shù)管理實力,競爭中加強協(xié)作等提升自身競爭力。 (2)A公司積極通過拓展海外業(yè)務(wù)、實施ISO貫標(biāo)和PMP認(rèn)證、拓展咨詢業(yè)務(wù)等提升競爭力,但A公司在甲級資質(zhì)評級、專業(yè)化人才培養(yǎng),三大運營商服務(wù)層面與深度等方面存在著較大的挑戰(zhàn),也是A公司需要持續(xù)改進(jìn)的領(lǐng)域。 (3)A公司的應(yīng)在通信建設(shè)監(jiān)理、土建監(jiān)理、信息系統(tǒng)監(jiān)理等方面的人才培養(yǎng)與管理,以及財務(wù)與內(nèi)控方面做好保障工作。 研究意義 理論意義：本文對競爭策略,監(jiān)理行業(yè)競爭力等相關(guān)理論的文獻(xiàn)進(jìn)行了較為系統(tǒng)的歸納和總結(jié),同時,通過對該行業(yè)和A公司的競爭情況進(jìn)行分析,為相關(guān)的理論研究提升了一定的實踐資料與數(shù)據(jù)來源,因此,本文的研究具有一定理論意義。 實踐意義：本研究基于中國通信建設(shè)行業(yè)即將開展4G建設(shè)的契機(jī),詳細(xì)分析了通信工程監(jiān)理行業(yè)的競爭格局,能為行業(yè)監(jiān)理公司發(fā)展提供參考,使監(jiān)理企業(yè)加強自身核心競爭力建設(shè)。本文不僅為A公司提升競爭力提供了相應(yīng)的建議,也為類似企業(yè)和行業(yè)競爭力的提升起到一定的借鑒作用。因此,本文的研究具有一定的實踐意義。 研究限制 本文僅針對在通信工程監(jiān)理行業(yè)發(fā)展的背景下,分析了以A公司為代表的通信工程監(jiān)理競爭分析,范圍有所局限,在未來的研究中,應(yīng)繼續(xù)對行業(yè)內(nèi)企業(yè)在海外監(jiān)理業(yè)務(wù)發(fā)展中存在的阻礙、困難等進(jìn)行分析,并提出相應(yīng)的對策,促進(jìn)我國通信工程監(jiān)理行業(yè)拓展海外市場。
[Abstract]:research objective
The competition of the telecommunication engineering supervision industry in our country is becoming more and more fierce. This article hopes to provide some countermeasures for the A company to improve its competitiveness in the fierce industry competition through the analysis of the related theories and the research on the competition situation and situation of the domestic communication engineering supervision industry, and provide the other enterprises in the telecommunication engineering supervision industry of our country. A certain reference.
research method
The research methods include research framework, data sources, analysis methods and so on.
The research framework of this paper is mainly based on the overall competition situation of the communication engineering supervision industry and the analysis of the enterprise competition strategy in the industry. After the analysis of the competition situation of A company, the competition strategy and competition guarantee which phase A company should be adopted is put forward.
This paper collects data sources by means of self collection and collation and case interview. This article not only collects the competition data and data of the industry and A company, but also interviews with seven supervision company managers by case interview method, in order to solve the competition situation of the communication engineering supervision industry and from the manpower. Resources, market expansion, overseas business, project management, financial control and many other aspects of structured interviews, and then the competition strategy, competitive advantage of each company, and then identify the market position of each manufacturer in the market, for the A company's competitive strategy for reference.
In the analysis method, based on the guidance of the related theories of competition strategy and resource based theory, this paper collects and collects the information of the communication engineering supervision industry, A company competition and so on, and obtains the actual data through the case interview method, so as to put forward the relevant suggestions to the competition strategy and the safeguard measures of the A company.
research conclusion
Through the study, this paper has the following conclusions:
(1) China's communication engineering construction supervision industry is based on the rapid development of 3G, 4G and related fields in China, which has a good market prospect, but also attracts more and more competitors. The industry competitors strengthen the cooperation of operators, expand the overseas business, strengthen the engineering and technical management strength of the communication business, and strengthen the competition. Collaboration and so on to improve your competitiveness.
(2) A company actively through expanding overseas business, implementing ISO and PMP certification, expanding the consulting business to enhance competitiveness, but A company in the grade a qualification rating, professional personnel training, the three major operators and depth of service and depth of challenges, is also the area of A company needs to continue to improve.
(3) A company should do well in personnel training and management of communication construction supervision, civil engineering supervision, information system supervision, and financial and internal control.
research meaning
Theoretical significance: This paper systematically summarizes and summarizes the literature of competition strategy, supervision industry competitiveness and other related theories. At the same time, through the analysis of the competition between the industry and A company, some practical data and data sources are promoted for the related theoretical research. Therefore, the research of this paper has a certain theoretical meaning. Righteousness.
Practical significance: Based on the opportunity of the construction of 4G in China's communications construction industry, the competition pattern of the communication engineering supervision industry is analyzed in detail. It can provide reference for the development of the industry supervision company and strengthen the construction of the core competitiveness of the supervision enterprises. This paper not only provides the corresponding suggestions for improving the competitiveness of A company, but also for the promotion of the competitiveness of the company. Therefore, the research in this paper is of practical significance.
Research Restrictions
In view of the background of the development of the telecommunication engineering supervision industry, this paper analyzes the competition analysis of the communication engineering supervision which is represented by A company, and the scope is limited. In the future research, we should continue to analyze the obstacles and difficulties in the development of overseas supervision business in the industry, and put forward the corresponding countermeasures to promote our country. The letter engineering supervision industry expands the overseas market.

【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F271;F626

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