本文選題：概念函數(shù) + 時變權(quán)　； 參考：《北京郵電大學(xué)》2017年博士論文

【摘要】：本論文主要研究基于EVA的電信運營商企業(yè)資源可持續(xù)發(fā)展綜合評價。2009年以來,中國電信運營面臨劇烈的市場競爭環(huán)境,企業(yè)的發(fā)展目標(biāo)和方向面臨著挑戰(zhàn)和選擇,同年國家發(fā)放三張3G牌照促成了 3家全業(yè)務(wù)運營企業(yè),電信業(yè)態(tài)又一次發(fā)生了變化。2008年以來,通信建設(shè)規(guī)模隨著光進(jìn)銅退、寬帶中國等技術(shù)和業(yè)務(wù)需求持續(xù)保持高位,諸如網(wǎng)絡(luò)結(jié)構(gòu)、大數(shù)據(jù)、移動互聯(lián)網(wǎng)等新業(yè)務(wù)及應(yīng)用,使客戶的需求從相對單一化過渡到多樣化和個性化。行業(yè)內(nèi)外的激烈競爭導(dǎo)致技術(shù)、業(yè)務(wù)邊界逐漸模糊。通信建設(shè)還在繼續(xù),對運營商未來的投資管理工作提出了更高的要求,如何擁有一個持續(xù)、高效、獨特的投資管理能力是保持競爭優(yōu)勢和核心能力的法寶之一。2010年后,國家對央企等運營商企業(yè)增加了 EVA考核,對企業(yè)在節(jié)約成本和提升收入等方面提了更高的要求�？傊�,面對電信運營商企業(yè)持續(xù)多年的資源投入,需要對其可持續(xù)發(fā)展?fàn)顩r進(jìn)行綜合評價,并以此制定有效、合理的投資管理策略。本論文文通過對電信運營商企業(yè)現(xiàn)狀(以中國電信排名前三位的J公司企業(yè)為樣本)及企業(yè)系統(tǒng)環(huán)境的因果關(guān)系分析,根據(jù)系統(tǒng)工程方法建立動力學(xué)模型,最終構(gòu)建電信運營商企業(yè)資源可持續(xù)發(fā)展綜合評價模型。模型采用時間變權(quán)的方法對企業(yè)可持續(xù)發(fā)展趨勢進(jìn)行仿真預(yù)測,通過熵值法的最初計算后對關(guān)鍵性指標(biāo)進(jìn)行監(jiān)測,制定合理的的投資管理策略。評價模型由以基于平衡計分卡理論為核心的財務(wù)水平能力、市場與客戶能力、運營管理能力、創(chuàng)新與學(xué)習(xí)能力等資源子系統(tǒng)協(xié)調(diào)組成,依據(jù)模型構(gòu)建一個垂直式企業(yè)資源評價指標(biāo)體系,對電信運營商企業(yè)資源可持續(xù)發(fā)展進(jìn)行動態(tài)評價。通過對應(yīng)的目標(biāo)層、準(zhǔn)則層、專業(yè)層、指標(biāo)層其等四層結(jié)構(gòu),采用最多九標(biāo)度層次分析法(準(zhǔn)則層、專業(yè)層)、熵值法結(jié)合主、客觀賦權(quán)結(jié)合時間變權(quán)的方法,進(jìn)行整體模型體系的計算;指標(biāo)層原始數(shù)據(jù)依據(jù)客觀和數(shù)學(xué)預(yù)測方法(生命周期理論和回歸擬合等)獲得。研究結(jié)果表明,電信運營商企業(yè)資源通過有效的投資管理,企業(yè)價值在未來基本能實現(xiàn)可持續(xù)發(fā)展,企業(yè)運營能力、市場與顧客能力、財務(wù)水平指數(shù)、創(chuàng)新和學(xué)習(xí)管理能力呈逐步上升趨勢,企業(yè)價值發(fā)展度在2017年后有明顯的改善和上升趨勢。本論文在通過研究中國電信集團(tuán)J公司自身投資管理工作現(xiàn)狀的基礎(chǔ)上,明確創(chuàng)新方向,以解決目前企業(yè)投資管理面臨的難題,提升投資管理工作效果,支撐企業(yè)份額增長和價值提升。由于電信運營企業(yè)所處行業(yè)、內(nèi)外部環(huán)境的復(fù)雜性,企業(yè)重組、并購,巨大的產(chǎn)業(yè)形態(tài)的變化等因素可能會在短期對結(jié)果產(chǎn)生突變影響。考慮到電信運營企業(yè)全程全網(wǎng)的特點,定義了新業(yè)務(wù)固定資產(chǎn)、戰(zhàn)略資源固定資產(chǎn)(主要針對管道類、鐵塔、基站配套類資產(chǎn))、核心競固定資產(chǎn)(本研究主要針對移動通信無線網(wǎng)絡(luò)資源)的概念,應(yīng)該看到固定資產(chǎn)的界限隨著時間的變化也在變化中,如2014年底成立了鐵塔公司,逐步對電信運營商企業(yè)鐵塔資源進(jìn)行收購,故本研究在2016年后將共建率提高為100%進(jìn)行熵值計算。一個模型的應(yīng)用要考慮大的業(yè)務(wù)周期,在互聯(lián)網(wǎng)+的背景下,作者預(yù)測2020年后5G將可能正式引入,故本模型將預(yù)測模型時間定為2020年。本模型以中國電信為樣本,考慮到電信的業(yè)務(wù)分布較均勻,包含基礎(chǔ)電信業(yè)務(wù)中的移動通信業(yè)務(wù)、固網(wǎng)業(yè)務(wù)、寬帶業(yè)務(wù)和增值電信業(yè)務(wù)中的移動互聯(lián)網(wǎng)業(yè)務(wù)及固網(wǎng)值業(yè)務(wù)等。本模型建議的應(yīng)用方向是指導(dǎo)電信運營商企業(yè)進(jìn)行策略性的價值管理,對于制定電信企業(yè)的戰(zhàn)略方向可以起到一定的參考作用。
[Abstract]:This paper mainly studies the comprehensive evaluation of the sustainable development of enterprise resources for telecom operators based on EVA for.2009 years. The operation of China Telecom is facing a fierce market competition environment. The development goal and direction of the enterprise are facing challenges and choices. In the same year, the state issued three 3G licenses to promote 3 full business operation enterprises, and the telecommunications industry again Since the change of.2008 years, the scale of communication construction has continued to remain high, such as network structure, large data, mobile Internet and other new services and applications, such as network structure, large data, mobile Internet, and other new services and applications, so as to make customers' needs from relatively single to diversification and individualization. The communication construction is gradually blurred. The communication construction is still continuing. It puts forward higher requirements for the future investment management of the operators. How to maintain a sustainable, efficient and unique investment management ability is one of the magic weapons to maintain competitive advantage and core competence. After.2010 years, the state has added EVA assessment to enterprises such as central enterprises and other enterprises. In the face of the sustainable development of the telecom operators, it is necessary to make a comprehensive evaluation on the sustainable development of the telecom operators, and to formulate effective and reasonable investment management strategies. This paper is based on the status of the telecom operators (the top three of the China Telecom). The causal relationship between the J company and the enterprise system environment is analyzed. The dynamic model is established according to the system engineering method. Finally, a comprehensive evaluation model of the sustainable development of the telecom operators is constructed. The model adopts the method of time variable weight to simulate the trend of the sustainable development of the enterprise, and through the initial entropy method. After the calculation, the key indicators are monitored and a reasonable investment management strategy is formulated. The evaluation model is composed of the financial level capability based on the Balanced Scorecard theory, the market and customer ability, the operation management ability, the innovation and learning ability, and the construction of a vertical enterprise resource evaluation based on the model. The index system makes a dynamic evaluation on the sustainable development of the telecom operators. Through the corresponding four layers of target layer, standard layer, professional layer and index layer, the maximum nine scale analytic hierarchy process (standard layer, professional layer), entropy method combined with the main, objective empowerment combined with time change method, the overall model system is carried out. According to the objective and mathematical prediction methods (life cycle theory and regression fitting, etc.), the original data of the index layer are obtained. The results show that the enterprise resources can basically achieve sustainable development, business operation, market and customer capability, financial level index, innovation and innovation in the future. The ability of learning management is gradually rising, and the development of enterprise value has been obviously improved and rising after 2017. On the basis of studying the present situation of the investment management of the China Telecom group J company, this paper makes clear the direction of innovation in order to solve the problems facing the current enterprise investment management and improve the effect of investment management. As a result of the complexity of the industry, the complexity of the internal and external environment, the restructuring of the enterprises, the mergers and acquisitions, the change of the huge industrial form, and other factors may have a sudden change in the short-term results, considering the characteristics of the whole network of the telecom operators, the definition of the new business fixed assets, strategic capital. Source fixed assets (mainly for pipeline, iron tower, base station matching assets), core competitive fixed assets (this study mainly aimed at mobile communication wireless network resources) concept, we should see the fixed assets limit with the change of time, such as the end of 2014 set up the tower company, gradually to telecom operators tower resources For the acquisition, so this study will improve the calculation of entropy build rate was 100% in 2016. After the application of a model to consider the business cycle, in Internet plus background, the author forecast after 2020 5G will be formally introduced, so this model forecast model will be scheduled for 2020. The model of China Telecom the sample, taking into account the telecommunications The distribution of business is more uniform, including mobile communication services in basic telecommunication services, fixed network business, broadband service, mobile Internet services and fixed network value services in value-added telecom services. The application direction of this model is to guide the strategic value management of telecom operators and to formulate the strategic direction of telecom enterprises. It can play a certain reference role.

【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2017
【分類號】：F626
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本文編號：1775020