本文選題：網(wǎng)絡(luò)營(yíng)銷 + 內(nèi)衣服裝�。� 參考：《大連海事大學(xué)》2012年碩士論文

【摘要】：任何一種社會(huì)變革都是由技術(shù)的進(jìn)步帶來(lái)的,由于互聯(lián)網(wǎng)的出現(xiàn),融合演化網(wǎng)絡(luò)營(yíng)銷的概念；由于互聯(lián)網(wǎng)的普及,持續(xù)完善網(wǎng)絡(luò)營(yíng)銷的策略,網(wǎng)絡(luò)營(yíng)銷的獨(dú)特之處在于,其面對(duì)的消費(fèi)群體非常龐大。依托于互聯(lián)網(wǎng)的便利,網(wǎng)絡(luò)營(yíng)銷的顧客是全球化的,就中國(guó)而言,每年的上網(wǎng)人數(shù)都以超過(guò)30%的速度在增長(zhǎng)。把這樣一個(gè)互聯(lián)網(wǎng)作為銷售渠道,消費(fèi)群體非常龐大,所有的商家對(duì)此,沒有不會(huì)動(dòng)心的。然而,互聯(lián)網(wǎng)上不但是消費(fèi)群體龐大,所承載的信息量也是龐大的,面對(duì)如此巨大的信息量,企業(yè)與企業(yè)之間,產(chǎn)品與產(chǎn)品之間,幾乎都是透明的,競(jìng)爭(zhēng)達(dá)到了白熱化的程度,可以說(shuō)互聯(lián)網(wǎng)是一把雙刃劍。傳統(tǒng)行業(yè)進(jìn)入互聯(lián)網(wǎng)是勢(shì)在必行的,中小型企業(yè)更是希望通過(guò)互聯(lián)網(wǎng),完成自己的品牌銷售,所以,如何用好這把劍,成為每一個(gè)商家都在關(guān)注的問(wèn)題,這里將會(huì)蘊(yùn)含著巨大的商業(yè)價(jià)值。 SSRH內(nèi)衣服裝企業(yè)在開展網(wǎng)絡(luò)營(yíng)銷之初,先通過(guò)研究同類企業(yè)的經(jīng)營(yíng)方法,成立專門從事網(wǎng)絡(luò)營(yíng)銷的公司,做專門從事內(nèi)衣銷售的網(wǎng)站,以經(jīng)營(yíng)自己的內(nèi)衣品牌為主要目的,通過(guò)各種網(wǎng)絡(luò)推廣策略,營(yíng)銷產(chǎn)品。以期望通過(guò)網(wǎng)絡(luò)營(yíng)銷,收獲品牌知名度,創(chuàng)立自己民族品牌。在獲得品牌效應(yīng)之后,通過(guò)品牌溢價(jià)獲得利潤(rùn)。 傳統(tǒng)營(yíng)銷是實(shí)實(shí)在在的實(shí)物銷售,交易真實(shí)透明；而在網(wǎng)上展開交易時(shí),產(chǎn)品是以虛擬方式展現(xiàn)的,交易跨越了時(shí)間和空間的概念。基于這一點(diǎn),SSRH內(nèi)衣服裝企業(yè)在進(jìn)入電子商務(wù)之前,先認(rèn)真的審視自己的產(chǎn)品是否適合在網(wǎng)上開展銷售,然后選擇從垂直類入手,以期望盡快獲得一個(gè)很好的定位。 互聯(lián)網(wǎng)以其獨(dú)特的個(gè)性,可以作為品牌經(jīng)營(yíng)的基地,然而如果期望通過(guò)網(wǎng)絡(luò)銷售獲得巨額利潤(rùn)的,只會(huì)倒閉的更快。所以,SSRH內(nèi)衣服裝企業(yè)進(jìn)入互聯(lián)網(wǎng),是以品牌經(jīng)營(yíng)為核心,創(chuàng)立自己的網(wǎng)站,最終通過(guò)品牌溢價(jià)獲得利潤(rùn)。
[Abstract]:Any kind of social change is brought about by the progress of technology, because of the emergence of the Internet, the integration and evolution of the concept of network marketing; because of the popularity of the Internet, continuous improvement of the strategy of network marketing, the unique point of network marketing lies in.It faces a very large group of consumers.Thanks to the convenience of the Internet, the customers of online marketing are global. In China, the number of Internet users is increasing by more than 30% every year.Such an Internet as a sales channel, consumer groups are very large, all businesses, not won't be moved.However, the Internet is not only a huge consumer group, but also a huge amount of information. Faced with such a huge amount of information, between enterprises and enterprises, between products and products, almost all of them are transparent, and competition has reached a white-hot degree.It can be said that the Internet is a double-edged sword.It is imperative for traditional industries to enter the Internet, and small and medium-sized enterprises hope to complete their own brand sales through the Internet. Therefore, how to make good use of this sword has become a problem that every businessman is paying attention to.There will be enormous commercial value.At the beginning of the network marketing of SSRH underwear and garment enterprises, by studying the management methods of the similar enterprises, we set up a company that specializes in network marketing, and make a website specialized in underwear sales, with the aim of operating its own underwear brand as the main purpose.Through various network promotion strategies, marketing products.Hope through network marketing, harvest brand awareness, create their own national brand.After obtaining brand effect, gain profit through brand premium.Traditional marketing is a real physical sale, and the transaction is true and transparent, while in online transactions, the products are displayed in a virtual way, and the transaction transcends the concepts of time and space.Based on this, SSRH underwear and garment enterprises first carefully examine whether their products are suitable for online sales before entering e-commerce, and then choose to start from the vertical category, in order to hope to get a good position as soon as possible.The Internet, with its unique personality, can be used as a base for brand management, but those who expect to make huge profits through network sales will only fail faster.Therefore, SSRH underwear clothing enterprises enter the Internet, is to brand management as the core, to create their own website, and ultimately through the brand premium to obtain profits.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F274;F49;F426.86

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 史煒華;幽沫奶茶市場(chǎng)營(yíng)銷策略研究[D];華南理工大學(xué);2013年

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本文編號(hào)：1771221