本文選題：信息產品　切入點：PEST　出處：《大連理工大學》2015年碩士論文

【摘要】：咨詢業(yè)的特點是以提供信息情報服務和智力服務的產業(yè),隨著我國經濟的不斷發(fā)展,國內的咨詢業(yè)市場需求也在不斷擴大,國外知名的咨詢企業(yè)紛紛進入中國市場,國內大中型咨詢公司也在不斷發(fā)展壯大,一些小型咨詢公司也在陸續(xù)興起,進而帶來的行業(yè)競爭也越加激烈。與此同時,我國咨詢業(yè)也面臨著諸多的問題,使得未來我國咨詢業(yè)市場將面臨激烈競爭,也使得咨詢信息產品的服務質量面臨更大的挑戰(zhàn)。中國汽車動態(tài)網發(fā)展多年,在汽車領域的咨詢市場已經形成了一定的競爭力和知名度,針對當前的競爭環(huán)境,制定公司信息產品的發(fā)展策略,確定公司如何實現產品改進的目標,如何提高公司信息產品的競爭力,對公司今后發(fā)展具有重要的意義。本論文將通過運用PEST宏觀環(huán)境分析法和波特五力競爭環(huán)境分析法來分析中國汽車動態(tài)網信息產品的外部環(huán)境情況,通過分析客戶需求,結合公司自身的實際發(fā)展情況,通過波士頓矩陣分析信息產品的銷售情況,同時對公司信息產品存在的優(yōu)勢與面臨的問題作出分析,進而制定出中國汽車動態(tài)網信息產品改進策略：信息產品差異化制定策略、信息產品組合策略、新產品開發(fā)策略、信息產品生命周期運用策略。同時就如何有效實施產品策略需要的保障與措施做進一步論述。
[Abstract]:The characteristic of consulting industry is to provide information information service and intelligence service industry. With the development of our economy, the market demand of domestic consulting industry is also expanding, and foreign well-known consulting enterprises have entered the Chinese market. Large and medium-sized consulting companies in China are also growing, and some small consulting companies are also rising in succession, resulting in more and more fierce competition in the industry. At the same time, the consulting industry in our country is also facing many problems. In the future, China's consulting market will face fierce competition, and the service quality of consulting information products will face greater challenges. China Automotive dynamic Network has developed for many years. The consulting market in the automotive field has formed a certain degree of competitiveness and popularity. In view of the current competitive environment, we should formulate the development strategy of the company's information products and determine how the company can achieve the goal of product improvement. How to improve the competitiveness of the company's information products, This paper will analyze the external environment situation of Chinese automobile dynamic network information products by using PEST macro environmental analysis method and Porter's five forces competitive environment analysis method, and analyze the customer's demand through the analysis of the future development of the company. Combined with the actual development of the company itself, through the Boston matrix analysis of the information product sales situation, at the same time, the company information product advantages and problems faced by the analysis. Furthermore, the strategies for improving the information products of China's automobile dynamic network are worked out: the strategy of information product differentiation, the strategy of information product combination, and the strategy of new product development. At the same time, it discusses how to implement the product strategy effectively.
【學位授予單位】：大連理工大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：C932.82;F49

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本文編號：1678416