本文選題：移動(dòng)互聯(lián)網(wǎng)　切入點(diǎn)：核心競(jìng)爭(zhēng)力　出處：《電子科技大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：自從上個(gè)世紀(jì)60年代互聯(lián)網(wǎng)誕生以來(lái),它就以前所未有的速度影響著人們的生產(chǎn)和生活,同時(shí)也極大地推進(jìn)了人類現(xiàn)代文明的進(jìn)程。進(jìn)入21世紀(jì)以來(lái),隨著3G技術(shù)在世界范圍內(nèi)的不斷普及,iPhone等智能手機(jī)及智能手持終端的迅速成長(zhǎng)和普及,移動(dòng)互聯(lián)網(wǎng)也正在迅速的進(jìn)入人們的生產(chǎn)和生活中,正式進(jìn)入到人們的生產(chǎn)和生活中,并正在給人們的生產(chǎn)和生活帶來(lái)更為深遠(yuǎn)的影響。而大數(shù)據(jù)正是移動(dòng)互聯(lián)網(wǎng)時(shí)代最為顯著的特征之一。在移動(dòng)互聯(lián)網(wǎng)時(shí)代,數(shù)據(jù)所包含的類別也已經(jīng)開(kāi)始演變成了由各類型的移動(dòng)設(shè)備所產(chǎn)生的大量的非結(jié)構(gòu)化數(shù)據(jù)、半結(jié)構(gòu)化數(shù)據(jù)和傳統(tǒng)的結(jié)構(gòu)化數(shù)據(jù)共同構(gòu)成,而這樣的改變給人們?cè)诠芾�、組織和利用數(shù)據(jù)方面的共做帶來(lái)了巨大的影響和改變。人們的許多商業(yè)模式也正在發(fā)生著巨大的改變,特別是在數(shù)據(jù)服務(wù)領(lǐng)域——人們?cè)絹?lái)越多的依靠數(shù)據(jù)來(lái)對(duì)其業(yè)務(wù)進(jìn)行判斷和決策,所以在數(shù)據(jù)服務(wù)領(lǐng)域,越來(lái)越多的要求服務(wù)提供商提供智能、實(shí)時(shí)、精確的數(shù)據(jù)服務(wù),而這無(wú)疑在移動(dòng)互聯(lián)網(wǎng)時(shí)代的最顯著的特征之一,同時(shí)也是移動(dòng)互聯(lián)網(wǎng)時(shí)代數(shù)據(jù)服務(wù)提供商所面臨的巨大挑戰(zhàn)。本文立足于博約創(chuàng)信公司作為初創(chuàng)型公司的特點(diǎn),通過(guò)研究互聯(lián)網(wǎng)發(fā)展過(guò)程中的特征、移動(dòng)互聯(lián)網(wǎng)發(fā)展過(guò)程中的特點(diǎn),從而找出數(shù)據(jù)服務(wù)從互聯(lián)網(wǎng)時(shí)代發(fā)展到移動(dòng)互聯(lián)網(wǎng)時(shí)代的規(guī)律及變化,從博約創(chuàng)信公司的實(shí)際情況出發(fā),結(jié)合利基理論分析了博約創(chuàng)信公司產(chǎn)品的市場(chǎng)細(xì)分和市場(chǎng)定位。并同時(shí)通過(guò)協(xié)同創(chuàng)新理論分析了博約創(chuàng)信公司在其技術(shù)、市場(chǎng)、人才、組織架構(gòu)等方面的競(jìng)爭(zhēng)優(yōu)勢(shì),以及如何通過(guò)協(xié)同創(chuàng)新來(lái)提升其核心競(jìng)爭(zhēng)優(yōu)勢(shì),從而在市場(chǎng)競(jìng)爭(zhēng)中獲得先機(jī)。研究結(jié)論如下:作為初創(chuàng)型科技公司,在面對(duì)激勵(lì)的市場(chǎng)競(jìng)爭(zhēng)時(shí),找準(zhǔn)自己的利基市場(chǎng)并制定相應(yīng)的利基戰(zhàn)略是其拓展市場(chǎng)的基石。而在公司的內(nèi)部管理上,必須采取創(chuàng)新的思路,從組織構(gòu)架出發(fā),因地制宜地制定符合公司發(fā)展的管理框架,做到在組織架構(gòu)、技術(shù)提升和市場(chǎng)拓展三位一體協(xié)同創(chuàng)新,采用創(chuàng)新的業(yè)務(wù)模式,摸索創(chuàng)新的商業(yè)模式,從而形成自己獨(dú)特的經(jīng)營(yíng)模式和可持續(xù)的競(jìng)爭(zhēng)優(yōu)勢(shì)。
[Abstract]:Since the birth of the Internet in the 1960s, it has affected people's production and life at an unprecedented speed, and has also greatly promoted the progress of human modern civilization. With the increasing popularity of 3G technology in the world, such as smartphones, iPhones, and smart handheld terminals, mobile Internet is also rapidly entering people's production and life, formally into people's production and life. Big data is one of the most prominent features of the mobile Internet age. The categories included in the data have also begun to evolve into large amounts of unstructured data generated by various types of mobile devices, semi-structured data and traditional structured data, and this change is being managed. The combination of organizing and using data has had a tremendous impact and change. Many of the business models of people are also changing dramatically. Especially in the field of data service-people rely more and more on data to judge and make decisions about their business, so in the field of data service, more and more service providers are required to provide intelligent, real-time, accurate data services. This is undoubtedly one of the most prominent features of the mobile Internet age, and is also a huge challenge for data service providers in the mobile Internet era. By studying the characteristics of the development of the Internet and the characteristics of the development of the mobile Internet, we can find out the rules and changes of the development of data services from the Internet era to the era of the Mobile Internet, and proceed from the actual situation of Boyochun Corporation. Combined with the niche theory, this paper analyzes the market segmentation and market positioning of Boyocun's products. At the same time, through the cooperative innovation theory, it analyzes the competitive advantages of Boyocentsin in terms of its technology, market, talent, organizational structure, and so on. And how to enhance its core competitive advantage through collaborative innovation, so as to obtain the first chance in the market competition. The research conclusions are as follows: as a start-up technology company, in the face of incentive market competition, Finding one's niche market and formulating a corresponding niche strategy are the cornerstones of its market expansion. In the internal management of the company, it is necessary to adopt innovative ideas, proceed from the organizational framework, and formulate a management framework that is in line with the development of the company according to local conditions. In the organizational structure, technology upgrading and market expansion trinity collaborative innovation, adopt innovative business model, explore innovative business model, so as to form their own unique business model and sustainable competitive advantage.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F49

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