本文選題：湖北移動　切入點：家校溝通　出處：《華中科技大學》2015年碩士論文　論文類型：學位論文

【摘要】：校訊通作為信息技術(shù)在教育領(lǐng)域的早期應用,已經(jīng)具備了一定的用戶規(guī)模,但隨著移動互聯(lián)網(wǎng)時代的到來,用戶信息溝通已經(jīng)不僅僅局限于通話與短信形式,同時伴隨家校溝通理念的發(fā)展,家校溝通所承擔的責任也不僅僅只是家長與教師的簡單信息交流,而需要向?qū)W生安全監(jiān)護、學生學習輔導方面擴展�；诙绦欧⻊�(wù)的校訊通產(chǎn)品與用戶需求出現(xiàn)了較大差異,業(yè)務(wù)發(fā)展受到制約,因此需要對業(yè)務(wù)服務(wù)模式進行優(yōu)化。本文主要研究在移動互聯(lián)網(wǎng)時代,用戶行為習慣以及家校溝通理念均發(fā)生變化的背景下,對校訊通產(chǎn)品服務(wù)模式進行優(yōu)化與實施的策略。本文采用文獻綜述法、對比研究法,結(jié)合家校溝通、家庭教育的相關(guān)研究,首先對校園用戶需求進行了全面的梳理與分析。以此為基礎(chǔ),對湖北移動校訊通產(chǎn)品發(fā)展所面臨的宏觀環(huán)境、行業(yè)環(huán)境進行了詳細分析,利用SWOT模型,對業(yè)務(wù)面臨外部競爭的機會和威脅以及湖北移動校訊通產(chǎn)品內(nèi)部環(huán)境進行深入的剖析,從而總結(jié)了產(chǎn)品功能、資費結(jié)構(gòu)等方面存在的問題,本文的最后,有針對性的結(jié)合市場營銷學理論,對湖北移動校訊通產(chǎn)品服務(wù)模式及實施策略進行了詳細論述。本文的結(jié)論是,為了滿足中小學校園用戶的需求,打造校訊通統(tǒng)一平臺、重新規(guī)劃基于“家校信息互動、學生安全監(jiān)護、學生學習資源”需求的功能模塊勢在必行,同時圍繞新的服務(wù)模式,對業(yè)務(wù)資費體系進行重新設(shè)計,并建立以湖北移動為主導的業(yè)務(wù)運營模式,利用互聯(lián)網(wǎng)營銷模式開展業(yè)務(wù)推廣,從而實現(xiàn)湖北移動校訊通快速、持續(xù)規(guī)模發(fā)展。
[Abstract]:As an early application of information technology in the field of education, school communication has a certain scale of users, but with the advent of the mobile Internet era, user information communication has not only limited to the form of phone calls and short messages. At the same time, with the development of the concept of home-school communication, the responsibility of home-school communication is not only the simple information exchange between parents and teachers, but also the safety monitoring of students. Student learning guidance expansion. Based on short message service based on the communication products and users' needs have been greatly different, business development is restricted, so we need to optimize the business service model. This paper mainly studies in the era of mobile Internet, Under the background of the change of user behavior habit and the idea of communication between home and school, the strategy of optimizing and implementing the service mode of communication products and communication between home and school is proposed. This paper adopts literature review method, contrast research method, combined with home and school communication. The related research of family education, first of all, has carried on the comprehensive combing and the analysis to the campus user's demand. On this basis, has carried on the detailed analysis to the macroscopic environment, the profession environment which the Hubei mobile school communication communication product development faces, uses the SWOT model, This paper analyzes the opportunities and threats of external competition and the internal environment of Hubei Mobile Communication products, and summarizes the problems in the aspects of product function, tariff structure and so on. At the end of this paper, Combined with the marketing theory, this paper discusses the service mode and implementation strategy of Hubei Mobile Communication Communication products in detail. The conclusion of this paper is that, in order to meet the needs of primary and secondary school campus users, to create a unified platform, It is imperative to redesign the functional modules based on the requirements of "home and school information interaction, student safety monitoring, and student learning resources". At the same time, the business tariff system is redesigned around the new service model. And establish Hubei Mobile as the leading business operation model, using the Internet marketing model to carry out business promotion, so as to achieve rapid and sustainable development of Hubei Mobile Communication.
【學位授予單位】：華中科技大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F626;F274

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