本文選題：移動CRM　切入點：實施　出處：《首都經(jīng)濟貿(mào)易大學》2017年碩士論文　論文類型：學位論文

【摘要】：當前市場競爭越發(fā)激烈,企業(yè)不斷尋求各種方式、方法、工具來提高自身的管理。企業(yè)信息化建設(shè)是常見的方式之一。通過系統(tǒng)實現(xiàn)相應(yīng)的管理目標。快消品更是如此,為使得在激烈的市場競爭中處于不敗之地,為了更好的更主動的把握一線市場情況,越來越多的企業(yè)選擇使用信息系統(tǒng)來提升自己管理效率。本文以J公司實施移動CRM系統(tǒng)為背景,結(jié)合J公司通過系統(tǒng)實現(xiàn)對人員考勤、客戶基本信息、客戶日常拜訪、客戶訂單及費用、階段性重點工作的管理,對其系統(tǒng)實施過程中遇到的問題,通過問卷調(diào)查、走訪、訪談、觀察等多種方式進行研究分析,找到問題的原因,并提出相關(guān)優(yōu)化解決方案。具體的方案涉及系統(tǒng)實施推廣架構(gòu)、系統(tǒng)分階段考核方案、軟件功能、數(shù)據(jù)分析體系建立、查核體系建立等。同時針對各優(yōu)化解決方案在J公司應(yīng)用的效果進行說明。通過系統(tǒng)的應(yīng)用,J公司實現(xiàn)了對全國客戶基礎(chǔ)資料的管理,對全國一線業(yè)務(wù)人員考勤及其客戶拜訪行為進行管理。主管人員通過系統(tǒng)查看下屬人員的業(yè)績達成情況,客戶拜訪情況,便于一線決策人員了解負責市場的真實情況,并制定相關(guān)決策。通過系統(tǒng)建立數(shù)據(jù)分析體系,減少相關(guān)人員的手工匯總及加工,提高工作效率。本文的研究以實際為出發(fā)點,對于想利用系統(tǒng)進行相關(guān)管理的快消行業(yè)企業(yè)有較大學習價值,同時對處于摸索、初級階段的其他行業(yè)企業(yè)同樣具有參考價值。
[Abstract]:At present, the market competition is becoming more and more fierce. Enterprises are constantly looking for various ways, methods and tools to improve their own management. Enterprise information construction is one of the common ways. In order to make the fierce market competition in an invincible position, in order to better and more actively grasp the front-line market situation, More and more enterprises choose to use information system to improve their management efficiency. Customer orders and expenses, the management of key tasks in phases, and the problems encountered in the implementation of the system, through questionnaires, visits, interviews, observations, etc., to find out the causes of the problems. And put forward the relevant optimization solutions. The specific scheme involves the implementation of the system promotion framework, the system assessment program in stages, software functions, data analysis system establishment, Check the establishment of the system. At the same time for the optimization of solutions in J company application of the results. Through the system application of J company to achieve the management of national customer base data, Manage the attendance and customer visit behavior of the national front-line business personnel. The supervisor will systematically check the performance of the subordinates, the customer visit situation, so as to facilitate the front-line decision makers to understand the real situation in charge of the market. And make relevant decisions. Through the system to establish a data analysis system, reduce the manual collection and processing of related personnel, improve work efficiency. It is of great learning value to the enterprises of fast elimination industry that want to use the system to manage the related business. At the same time, it has reference value to other industry enterprises which are in the initial stage and are in the groping stage.
【學位授予單位】：首都經(jīng)濟貿(mào)易大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.8;F270.7

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本文編號：1567132