本文關(guān)鍵詞： 市場營銷組合 營銷審計 營銷活動 民營醫(yī)院 目標市場 現(xiàn)代內(nèi)部審計 醫(yī)療市場競爭 實際工作 全過程 市場營銷戰(zhàn)略　出處：《財會通訊》2009年07期 　論文類型：期刊論文

【摘要】：正目前,我國醫(yī)療市場競爭日趨激烈,許多醫(yī)院為了在競爭中求得生存和發(fā)展,紛紛進行了各種形式的市場營銷,并取得了一定的成效。但與此同時,他們也面臨一些困惑,尤其是如何全面、有效、系統(tǒng)地評價醫(yī)院的市場營銷活動,成為不少醫(yī)院管理者迫切解決的問題。在實際工作中,若將現(xiàn)代內(nèi)部審計引入醫(yī)院的市場營銷全過程,問題便可迎刃而解。
[Abstract]:At present, the competition in our medical market is becoming more and more fierce. In order to survive and develop in the competition, many hospitals have carried out various forms of marketing, and achieved certain results. But at the same time, they also face some confusion. In particular, how to evaluate the marketing activities of hospitals in a comprehensive, effective and systematic manner has become an urgent problem for many hospital managers. In practical work, if modern internal audit is introduced into the whole marketing process of hospitals, The problem can be easily solved.
【作者單位】： 江西省胸科醫(yī)院;
【分類號】：R197.32;F239.6
，

本文編號：1550203