本文選題：體育服飾 + 品牌　； 參考：《陜西師范大學》2014年碩士論文

【摘要】：本文采取文獻資料法、專家訪談法、數(shù)理統(tǒng)計法、實地調(diào)研法以及邏輯分析法對目前世界范圍內(nèi)知名體育服飾品牌的地理分布及其區(qū)域文化特征進行研究。 隨著全球一體化進程的推動,全世界呈現(xiàn)出了經(jīng)濟、文化全球化的趨勢。在這一大趨勢的推動下。品牌已經(jīng)成為了這個時代的一個標志之一。不同的行業(yè)為了適應經(jīng)濟發(fā)展的需要,行業(yè)內(nèi)都崛起了諸多的品牌。 同時,在目前這樣一個相對和平年代,體育成為了國與國之間,地區(qū)與地區(qū)之間交流的主要形式之一,也是人類在滿足溫飽之余,對自身身體健康以及精神生活追求的手段之一。而在進行體育活動的過程中,不可或缺的就是體育服飾。 在以上所敘述的這兩個現(xiàn)狀的推動下,體育服飾品牌應運而生。并且它也像其他行業(yè)中的品牌一樣,隨著進一步的發(fā)展,眾多品牌中的一些品牌脫穎而出。脫穎而出最直接的現(xiàn)象就是知名度的提高,即成為知名品牌。這些體育服飾品牌中脫穎而出的品牌,或者說知名品牌就是我們此次研究的對象,即知名體育服飾品牌。 本次研究以體育地理學的視角對世界范圍內(nèi)符合知名體育服飾品牌的品牌其地理分布和區(qū)域文化特征進行了研究。 研究發(fā)現(xiàn)知名體育服飾品牌在地理分布方面是有共性的,總結(jié)歸納過后,主要有以下三點：首先,該地區(qū)曾經(jīng)或者現(xiàn)在是世界政治、經(jīng)濟主導地區(qū)。其次,該區(qū)域是傳統(tǒng)文化強勢地區(qū)。最后,該區(qū)域是競技體育優(yōu)勢地區(qū)。 而對其區(qū)域文化特征進行分析,發(fā)現(xiàn)和地理分布類似,同樣具有諸多的共性,總結(jié)歸納過后,主要有以下三點：區(qū)域社會文化重視體育、區(qū)域體育文化較成熟、區(qū)域服飾文化包容多元文化。 最后,對知名體育服飾品牌形成的主要影響因素進行分析,發(fā)現(xiàn)有三個因素是不可忽視的,分別是：區(qū)域優(yōu)勢項目推動,區(qū)域價值觀導向,區(qū)域經(jīng)濟實力保障。 通過對知名體育服飾品牌的地理分布及其區(qū)域文化特征進行研究不僅會有助于區(qū)域體育文化的研究,同時,通過從體育的視角來探析地理與文化之間的關系,也有助于體育地理學的學科建設。
[Abstract]:This paper studies the geographical distribution and regional cultural characteristics of well-known sports clothing brands in the world by means of literature, expert interview, mathematical statistics, field investigation and logical analysis. With the promotion of global integration process, the world has shown the trend of economic and cultural globalization. Driven by this trend. Brand has become one of the symbols of this era. In order to meet the needs of economic development, many brands have emerged in different industries. At the same time, in such a relatively peaceful time, sport has become one of the main forms of communication between countries, regions and regions, and it is also one of the main forms for human beings to satisfy themselves with food and clothing. One of the means of pursuing one's physical health and spiritual life. In the process of sports activities, the indispensable is sports clothing. In the above described under the promotion of these two status quo, sports clothing brand came into being. And it is also like other industry brands, with the further development, many of the brands stand out. The most direct phenomenon that stands out is the increase of popularity, that is to say, to become a well-known brand. These sports clothing brands stand out, or well-known brands are the object of this study, that is, well-known sports clothing brands. In this study, the geographical distribution and regional cultural characteristics of famous sports clothing brands in the world were studied from the perspective of sports geography. The research found that the well-known sports clothing brand in the geographical distribution is common, after summing up, there are three main points: first, the region has been or is the leading region of world politics and economy. Secondly, the region is a strong area of traditional culture. Finally, the region is competitive sports advantage area. By analyzing its regional cultural characteristics, it is found that there are also many commonalities similar to geographical distribution. After summing up and summing up, there are three main points: regional social culture attaches importance to sports, regional sports culture is more mature, Regional dress culture contains multiple cultures. Finally, the paper analyzes the main factors influencing the formation of well-known sports clothing brand, and finds that there are three factors that can not be ignored: regional advantage project promotion, regional value orientation, and regional economic strength guarantee. The study of the geographical distribution and regional cultural characteristics of well-known sports clothing brands will not only contribute to the study of regional sports culture, but also explore the relationship between geography and culture from the perspective of sports. It also contributes to the discipline construction of physical geography.
【學位授予單位】：陜西師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：G80-05

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本文編號：1815776