本文選題：鄉(xiāng)村休閑旅游　切入點(diǎn)：新媒體　出處：《煙臺(tái)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著人們追尋更高精神境界以及更高品質(zhì)生活,休閑旅游逐漸成為人們生活中不可缺少的內(nèi)容。由于消費(fèi)觀念和生活習(xí)慣不斷發(fā)生變化,傳統(tǒng)旅游模式已經(jīng)滿足不了消費(fèi)者日益增長(zhǎng)的物質(zhì)和心理需求,而鄉(xiāng)村休閑旅游蓬勃發(fā)展則成為經(jīng)濟(jì)和現(xiàn)代旅游業(yè)成長(zhǎng)的核心需要。鄉(xiāng)村休閑旅游依靠其獨(dú)有農(nóng)村特色逐漸擁有大批游客,不斷拉動(dòng)鄉(xiāng)村經(jīng)濟(jì)進(jìn)步,對(duì)推動(dòng)城鄉(xiāng)一體化有積極作用。而鄉(xiāng)村休閑旅游發(fā)展的同時(shí)也存在農(nóng)村傳統(tǒng)的守舊思想、基礎(chǔ)設(shè)施發(fā)展滯后、旅游專業(yè)人才短缺、監(jiān)督管理措施缺乏、旅游產(chǎn)品單一、宣傳手段落后等問(wèn)題,這些因素都將制約鄉(xiāng)村休閑旅游發(fā)展。而在互聯(lián)網(wǎng)時(shí)代的新媒體發(fā)展迅猛,休閑旅游擁有了信息傳播的支撐。新媒體利用互聯(lián)網(wǎng)和新媒體優(yōu)勢(shì),不斷提供創(chuàng)新?tīng)I(yíng)銷方式,加速營(yíng)銷策略與新媒體方式結(jié)合,改變傳統(tǒng)營(yíng)銷方式,與時(shí)俱進(jìn)的利用新媒體創(chuàng)新手段促進(jìn)鄉(xiāng)村休閑旅游發(fā)展,是推動(dòng)農(nóng)村經(jīng)濟(jì)增長(zhǎng)的巨大推動(dòng)力。該論文通過(guò)對(duì)鄉(xiāng)村休閑旅游和新媒體相關(guān)問(wèn)題研究,分析新媒體背景下鄉(xiāng)村休閑旅游的發(fā)展過(guò)程,結(jié)合文獻(xiàn)分析研究方法研究新媒體時(shí)代背景下鄉(xiāng)村休閑旅游的現(xiàn)實(shí)情況。本文以煙臺(tái)作為主要研究案例,總結(jié)煙臺(tái)鄉(xiāng)村休閑旅游基本發(fā)展歷程,通過(guò)SWOT分析法總結(jié)在新媒體背景下煙臺(tái)地區(qū)鄉(xiāng)村休閑旅游的內(nèi)部環(huán)境和外部威脅,并結(jié)合我國(guó)目前推行的鄉(xiāng)村休閑旅游發(fā)展策略,針對(duì)煙臺(tái)鄉(xiāng)村休閑旅游的實(shí)際情況,創(chuàng)新屬于煙臺(tái)地區(qū)鄉(xiāng)村休閑旅游發(fā)展的新媒體模式。其結(jié)論對(duì)進(jìn)一步推進(jìn)煙臺(tái)鄉(xiāng)村休閑旅游具有一定的實(shí)踐指導(dǎo)意義,并對(duì)全國(guó)鄉(xiāng)村休閑旅游的經(jīng)濟(jì)發(fā)展起推動(dòng)作用。
[Abstract]:As people pursue a higher spiritual state and a higher quality of life, leisure tourism has gradually become an indispensable part of people's life. The traditional tourism model can no longer meet the growing material and psychological needs of consumers. The vigorous development of rural leisure tourism has become the core need of economic and modern tourism growth. Depending on its unique rural characteristics, rural leisure tourism gradually has a large number of tourists, and continues to pull the rural economic progress. The rural leisure tourism development also has the traditional old-fashioned thought, the infrastructure development lags behind, the tourism specialized talented person is short, the supervision management measure is lacking, the tourism product is single, the rural leisure tourism development also has the positive effect to promote the urban-rural integration. These factors will restrict the development of rural leisure tourism. However, in the Internet era, new media are developing rapidly, leisure tourism has the support of information dissemination. New media take advantage of the Internet and new media. To continuously provide innovative marketing methods, accelerate the combination of marketing strategy and new media, change traditional marketing methods, and make use of new media innovative means to promote the development of rural leisure tourism. This paper analyzes the development process of rural leisure tourism in the context of new media through the study of rural leisure tourism and new media related issues. This paper takes Yantai as the main research case, summarizes the basic development course of rural leisure tourism in Yantai. This paper summarizes the internal environment and external threats of rural leisure tourism in Yantai area under the background of new media through SWOT analysis, and combines the development strategy of rural leisure tourism in our country at present, aiming at the actual situation of rural leisure tourism in Yantai. Innovation belongs to the new media mode of rural leisure tourism development in Yantai area, its conclusion has certain practical guiding significance for further promoting rural leisure tourism in Yantai area, and plays a role in promoting the economic development of rural leisure tourism in the whole country.
【學(xué)位授予單位】：煙臺(tái)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F592.7;F327

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