【摘要】：當(dāng)前旅游業(yè)的發(fā)展已經(jīng)進(jìn)入了新的階段,文化旅游由于自身深厚的文化內(nèi)涵能夠滿足旅游者日益增長的文化需求和審美需求,已成為旅游業(yè)發(fā)展的一種潮流。由于文化旅游有利于弘揚(yáng)傳統(tǒng)文化,能促進(jìn)旅游業(yè)經(jīng)濟(jì)效益的提高,在旅游業(yè)中發(fā)揮的作用越來越重要。因此,加強(qiáng)對(duì)文化旅游的研究是十分必要的。南陽市擁有豐富的文化旅游資源,這為南陽發(fā)展文化旅游提供了先天優(yōu)勢(shì),但在實(shí)際發(fā)展中,這些文化旅游資源卻沒有被充分利用。作為一個(gè)文化旅游資源大市,南陽的文化旅游發(fā)展相對(duì)落后,在河南省不屬于前列。如何更好地利用文化旅游資源,進(jìn)一步發(fā)展南陽文化旅游是當(dāng)前南陽旅游業(yè)發(fā)展的一個(gè)重要問題。本文的在學(xué)習(xí)、借鑒前人研究的基礎(chǔ)上,運(yùn)用實(shí)地調(diào)查法、文獻(xiàn)綜合分析法、旅游人類學(xué)、旅游體驗(yàn)、可持續(xù)發(fā)展理論等客觀分析南陽文化旅游資源、南陽文化旅游的發(fā)展?fàn)顩r及其存在的問題,提出合理的發(fā)展對(duì)策和發(fā)展方向,為今后南陽文化旅游的發(fā)展提供幫助。 本文在分析南陽自然地理特征和歷史文化背景下,分類介紹南陽若干代表性文化旅游資源,并總結(jié)南陽文化旅游資源的特點(diǎn)。文章認(rèn)為南陽文化旅游資源不僅種類豐富,包含有楚文化資源、漢文化資源、三國文化資源、衙門文化資源、淮源文化資源、玉文化資源、地方曲藝文化資源、醫(yī)藥文化資源、紅色文化資源、科教文化資源等十類文化旅游資源,而且部分文化旅游資源特色明顯,在國內(nèi)首屈一指,具有不可替代性,這是南陽發(fā)展文化旅游的一個(gè)優(yōu)勢(shì)。此外,南陽的文化旅游資源與自然旅游資源相互融合,眾多文化景區(qū)都處于自然環(huán)境優(yōu)美的地區(qū)。 接著,本文從南陽文化旅游資源開發(fā)狀況、各縣鎮(zhèn)文化旅游發(fā)展?fàn)顩r、提供的文化旅游線路、相關(guān)文化產(chǎn)業(yè)發(fā)展?fàn)顩r和政府管理等幾方面分析南陽文化旅游的發(fā)展現(xiàn)狀,肯定南陽文化旅游發(fā)展取得一定成果,同時(shí)也提出南陽文化旅游發(fā)展中存在的若干問題,像文化旅游專線少、文化旅游資源開發(fā)缺少統(tǒng)一規(guī)劃、部分景區(qū)可進(jìn)入性差、游客多集中在黃金周、旅游服務(wù)質(zhì)量低、文化旅游產(chǎn)品宣傳力度不夠、部分文化旅游產(chǎn)品文化內(nèi)涵挖掘不足、相關(guān)產(chǎn)業(yè)發(fā)育程度低等,這些問題都影響了南陽文化旅游今后的進(jìn)一步發(fā)展。 為了南陽文化旅游的可持續(xù)發(fā)展,南陽應(yīng)當(dāng)開發(fā)多條文化旅游專線(漢文化旅游專線、恐龍蛋化石之旅、三國文化旅游專線、衙署文化旅游專線、玉文化旅游專線、楚長城遺址科考游、醫(yī)藥文化旅游專線、紅色旅游專線、南水北調(diào)思源之旅、淮源文化專線等)；深入挖掘南陽文化旅游資源的文化底蘊(yùn),提升景區(qū)的文化品位,增強(qiáng)旅游產(chǎn)品的吸引力；通過多種渠道,加大南陽文化旅游的宣傳營銷力度,提高南陽文化旅游的知名度；加強(qiáng)和周邊地區(qū)的文化旅游合作,實(shí)現(xiàn)“無障礙旅游”,建立文化旅游互動(dòng)推介和互送客源機(jī)制,共同推進(jìn)南陽文化旅游發(fā)展；探索發(fā)展相關(guān)旅游產(chǎn)業(yè),完善南陽文化旅游產(chǎn)品體系；完善南陽旅游服務(wù)體系和旅游基礎(chǔ)設(shè)施建設(shè),提升南陽文化旅游服務(wù)質(zhì)量。 此外,南陽文化旅游應(yīng)當(dāng)實(shí)施品牌戰(zhàn)略,建立知名文化旅游品牌作為南陽文化旅游的龍頭,拉動(dòng)南陽文化旅游發(fā)展。在品牌戰(zhàn)略實(shí)施過程中,南陽要有計(jì)劃、有步驟地進(jìn)行,從培育發(fā)展“南陽品牌”、“河南品牌”、“中國品牌”依次推進(jìn)。南陽應(yīng)當(dāng)把本地的文化旅游資源整合起來,實(shí)施區(qū)域一體化戰(zhàn)略,發(fā)揮文化旅游資源的整體優(yōu)勢(shì),增強(qiáng)南陽文化旅游的市場吸引力和核心競爭力。
[Abstract]:The development of the current tourism has entered a new stage, and the culture tourism has become a trend of the development of the tourism because of its deep cultural connotation, which can meet the increasing cultural demand and the aesthetic demand of the tourists. As a result of cultural tourism, it is more and more important to promote the traditional culture and promote the economic benefit of the tourism industry. Therefore, it is necessary to strengthen the study of cultural tourism. Nanyang city has rich cultural tourism resources, which provides the innate advantages for Nanyang's development of cultural tourism, but in the actual development, these cultural tourism resources are not fully utilized. As a cultural tourism resource, the development of culture tourism in Nanyang is relatively backward, and it is not in the forefront in Henan province. How to make better use of cultural tourism resources and further develop Nanyang culture tourism is an important issue in the development of Nanyang tourism. Based on the study of the predecessors, this paper uses the field survey method, the literature comprehensive analysis method, the tourism anthropology, the tourism experience, the sustainable development theory and so on to analyze the development situation and the existing problems of the Nanyang culture tourism resources and the Nanyang culture tourism. The paper puts forward the reasonable development countermeasure and the development direction, and provides the help for the development of the culture tourism in the future. Based on the analysis of the characteristics of Nanyang's natural geography and the historical background, this paper introduces a number of representative cultural tourism resources in Nanyang, and summarizes the tourism resources of Nanyang culture. The paper holds that the tourism resources of Nanyang culture are not only rich in species, but also include the resources of Chu culture, Han and cultural resources, the three countries' cultural resources, the cultural resources of the Republic of China, the cultural resources of the Huaihe River, the cultural resources of the jade, the cultural resources of the local area, the medical and cultural resources and the red cultural resources. The resources of ten kinds of cultural tourism, such as the source, the science and culture resources, and the characteristics of some of the cultural tourism resources are obvious, which are the best in the country and have no alternative, which is an excellent of the tourism of Nanyang's development culture In addition, the cultural tourism resources of Nanyang and the natural tourism resources are integrated with each other, and many cultural scenic spots are in the beautiful environment of the natural environment Then, the paper analyses the development of the tourism resources of Nanyang culture, the development of cultural tourism in each county, the development of cultural tourism, the development of the related cultural industry and the administration of the government, etc. As a result of the development of Nanyang cultural tourism, some problems exist in the development of Nanyang culture tourism, such as the shortage of cultural tourism special lines, the lack of unified planning for the development of cultural tourism resources, the poor accessibility of some scenic spots, and the concentration of tourists in many areas. In the golden week, the quality of tourism is low, the propaganda of the cultural tourism products is not enough, the cultural connotation of some cultural tourism products is insufficient, and the development of the related industries is low. In order to promote the sustainable development of Nanyang cultural tourism, Nanyang should develop a number of cultural tourism special lines (the tourism special line of Han culture, the brigade of the dinosaur egg fossils, the three cultural tourism special lines, the cultural tourism special line of the three countries, the tourist special line of the jade culture, the Great Wall of the Chu The cultural heritage of the tourism resources of Nanyang culture, the cultural taste of the scenic spot and the attraction of the tourism products are enhanced. Through a variety of channels, we should strengthen the publicity and marketing of Nanyang cultural tourism, improve the popularity of Nanyang cultural tourism, strengthen and cooperate with the culture and tourism in the surrounding areas, realize the 鈥渂arrier-free tourism鈥，

本文編號(hào)：2379483