【摘要】：隨著長(zhǎng)沙地區(qū)經(jīng)濟(jì)持續(xù)增長(zhǎng),私家車擁有量增多,人們的旅游意識(shí)不斷成熟,自駕車旅游者也隨之不斷增加,現(xiàn)已成為了長(zhǎng)沙地區(qū)旅游市場(chǎng)的重要組成部分。雖然自駕車旅游在我國(guó)發(fā)展的時(shí)間不長(zhǎng),但速度很快,自駕車旅游研究也受到國(guó)內(nèi)各界的關(guān)注。目前,對(duì)自駕車旅游發(fā)展理論的研究已經(jīng)出現(xiàn)端倪,但針對(duì)某一特定城市自駕車旅游者消費(fèi)行為的研究還缺少系統(tǒng)性分析和論述。對(duì)長(zhǎng)沙地區(qū)自駕車旅游者消費(fèi)行為特征的研究是對(duì)類似于長(zhǎng)沙這種中型城市自駕車旅游者消費(fèi)行為研究的補(bǔ)充,對(duì)于提高長(zhǎng)沙地區(qū)自駕車旅游者的消費(fèi)品位,豐富自駕車旅游者消費(fèi)行為的內(nèi)涵、推動(dòng)長(zhǎng)沙地區(qū)自駕車旅游更快更好地發(fā)展有著重要的理論和實(shí)踐意義。本論文從旅游消費(fèi)行為理論的角度,在實(shí)踐調(diào)查和前人研究的基礎(chǔ)上,采用文獻(xiàn)綜述、問卷調(diào)查等方法對(duì)長(zhǎng)沙地區(qū)自駕車旅游者消費(fèi)行為特征進(jìn)行較全面的研究。 論文結(jié)構(gòu)分為六個(gè)部分。第一章為緒論,闡述本文的研究背景和意義、研究思路和方法,自駕車旅游的概念、特點(diǎn)和分類,綜述了國(guó)內(nèi)外自駕車旅游的研究現(xiàn)狀。第二章敘述了本論文所使用的研究理論基礎(chǔ)——旅游消費(fèi)行為理論。第三章,具體說(shuō)明長(zhǎng)沙地區(qū)自駕車旅游者消費(fèi)發(fā)展背景；第四章,通過(guò)對(duì)問卷調(diào)查結(jié)果的匯總統(tǒng)計(jì),結(jié)合實(shí)地訪談?wù){(diào)研情況,從社會(huì)特征、出游行為、消費(fèi)狀況、心理特征四個(gè)方面對(duì)長(zhǎng)沙地區(qū)自駕車旅游者和非自駕車旅游者的消費(fèi)行為進(jìn)行了對(duì)比分析。第五章,總結(jié)歸納長(zhǎng)沙地區(qū)自駕車旅游者消費(fèi)行為所呈現(xiàn)的基本特征,并分析其影響因素。第六章,對(duì)本論文進(jìn)行總結(jié),說(shuō)明長(zhǎng)沙地區(qū)自駕車旅游者消費(fèi)行為特征研究對(duì)本人的啟發(fā),并指出本論文研究的不足。
[Abstract]:With the continuous growth of the economy in Changsha, the number of private cars has increased, people's tourism consciousness has matured, and the number of self-driving tourists has also been increasing, which has become an important part of the tourism market in Changsha. Although self-driving tourism has not been developed for a long time in our country, the research on self-driving tourism has been concerned by all walks of life in China. At present, the research on the theory of self-driving tourism has appeared, but the study on the consumption behavior of self-driving tourists in a certain city is still lack of systematic analysis and discussion. The study on the characteristics of consumer behavior of self-driving tourists in Changsha area is a supplement to the study on consumer behavior of self-driving tourists in medium-sized cities such as Changsha, and it can improve the consumption grade of self-driving tourists in Changsha. It is of great theoretical and practical significance to enrich the connotation of consumption behavior of self-driving tourists and to promote the development of self-driving tourism in Changsha. From the perspective of the theory of tourism consumption behavior, based on the practical investigation and previous studies, this paper makes a comprehensive study on the characteristics of consumer behavior of self-driving tourists in Changsha by means of literature review and questionnaire survey. The structure of the thesis is divided into six parts. The first chapter is the introduction, which describes the research background and significance, research ideas and methods, the concept, characteristics and classification of self-driving tourism, and summarizes the current research situation of self-driving tourism at home and abroad. The second chapter describes the theoretical basis of this paper-tourism consumption behavior theory. The third chapter explains the background of consumption development of self-driving tourists in Changsha area. The fourth chapter, through the survey results of the summary statistics, combined with field interviews and research, from the social characteristics, travel behavior, consumption situation, The consumption behavior of self-driving tourists and non-driving tourists in Changsha is analyzed in four aspects of psychological characteristics. Chapter five summarizes the basic characteristics of the consumption behavior of self-driving tourists in Changsha and analyzes its influencing factors. The sixth chapter summarizes this thesis, and points out the deficiency of the research on the characteristics of consumer behavior of self-driving tourists in Changsha area.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.7

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