本文選題：新沙島 + 休閑農(nóng)業(yè)　； 參考：《上海交通大學(xué)》2015年碩士論文

【摘要】：近年來,作為農(nóng)業(yè)產(chǎn)業(yè)的重要組成部分,休閑農(nóng)業(yè)在我國發(fā)展迅速。了解游客滿意度對促進休閑農(nóng)業(yè)的可持續(xù)發(fā)展至關(guān)重要。然而,我國目前對休閑農(nóng)業(yè)的研究大多集中在休閑農(nóng)業(yè)規(guī)劃與產(chǎn)業(yè)化方面,對休閑農(nóng)業(yè)游客滿意度的實證研究明顯不足。為彌補現(xiàn)有文獻的不足,本文基于游客滿意度理論,以富陽新沙島為例,對休閑農(nóng)業(yè)游客滿意度進行深入系統(tǒng)的分析。論文采用問卷調(diào)查的方法,借助SPSS16統(tǒng)計軟件,分別通過T檢驗、方差分析考察了游客性別與滿意度因子的差異顯著性情況,游客屬性與滿意度因子的差異性,并在此基礎(chǔ)上用因子分析法建立并修正了游客總滿意度公式。論文在實證分析的基礎(chǔ)上對新沙島游客滿意度進行了總體測評,并根據(jù)測評結(jié)果提出未來發(fā)展的對策建議。
[Abstract]:In recent years, as an important part of agricultural industry, leisure agriculture is developing rapidly in China. Understanding tourist satisfaction is very important to promote the sustainable development of leisure agriculture. However, at present, most of the researches on leisure agriculture are focused on the planning and industrialization of leisure agriculture, and the empirical research on tourist satisfaction of leisure agriculture is obviously insufficient. In order to make up for the deficiency of the existing literature, this paper, based on the theory of tourist satisfaction, takes Xinsha Island of Fuyang as an example, and makes a deep and systematic analysis on the satisfaction of leisure agriculture tourists. In this paper, by means of questionnaire survey, SPSS16 statistical software, T test and ANOVA were used to investigate the difference between gender and satisfaction factor, and the difference between tourist attribute and satisfaction factor. On this basis, the formula of total tourist satisfaction is established and revised by factor analysis. On the basis of the empirical analysis, the paper makes a general evaluation on the satisfaction of tourists in New Sandy Island, and puts forward some countermeasures and suggestions for the future development according to the results of the evaluation.
【學(xué)位授予單位】：上海交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F323.4;F592.7

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本文編號：1813722