發(fā)布時(shí)間：2018-08-26 11:17

【摘要】：隨著國民經(jīng)濟(jì)的快速增長,人民生活水平的日益提高,消費(fèi)觀念的改變,給酒店行業(yè)的發(fā)展帶來了契機(jī),酒店建設(shè)項(xiàng)日越來越多,特別是高檔次酒店、特色主題酒店的建設(shè)吸引了大量的投資者進(jìn)入。國家對(duì)旅游、旅行度假的政策支持力度也逐漸加大,中國旅游業(yè)近年來得到飛速發(fā)展。酒店行業(yè)未來擁有了大量的國際、國內(nèi)市場(chǎng)。酒店項(xiàng)目投資也面臨許多的建設(shè)問題、經(jīng)營問題,包括酒店建設(shè)階段的規(guī)劃定位、設(shè)計(jì)建造；酒店的投資規(guī)模、發(fā)展模式,以及酒店經(jīng)營階段的盈利能力、供給結(jié)構(gòu)、風(fēng)險(xiǎn)分析、風(fēng)險(xiǎn)管理等。 本文首先闡述了國內(nèi)酒店業(yè)的建設(shè)現(xiàn)狀,對(duì)目前酒店產(chǎn)業(yè)的構(gòu)成比例進(jìn)行了數(shù)據(jù)分析,講述了近年來酒店業(yè)得以快速發(fā)展的原因,緊接著提出了相關(guān)問題,酒店業(yè)的迅速發(fā)展帶來的土地資源問題、環(huán)境問題、能源問題以及酒店業(yè)自身建設(shè)過程中存在的諸多關(guān)鍵要素。在文獻(xiàn)綜述中,對(duì)國內(nèi)外的酒店建設(shè)和發(fā)展進(jìn)行了闡述,分析對(duì)比了國內(nèi)外酒店業(yè)的發(fā)展情況,通過分析國內(nèi)酒店投資建設(shè)存在的相關(guān)問題,得出了某些啟示,對(duì)國外酒店建設(shè)的先進(jìn)經(jīng)驗(yàn)學(xué)習(xí)借鑒。 針對(duì)酒店項(xiàng)目盈利能力,本文從不同角度、不同模式進(jìn)行了分析,認(rèn)為酒店業(yè)的盈利能力包括很多關(guān)鍵元素,認(rèn)為酒店建設(shè)時(shí)必須充分掌握外界環(huán)境、市場(chǎng)情況及政府政策,充分進(jìn)行定位研究,在酒店選址、酒店規(guī)模、建造標(biāo)準(zhǔn)、市場(chǎng)定位方面做充分研究。然后,針對(duì)風(fēng)險(xiǎn)分析管理做出相關(guān)介紹,通過一些措施和方法盡量降低投資回報(bào)風(fēng)險(xiǎn)的發(fā)生概率,應(yīng)用科學(xué)的風(fēng)險(xiǎn)管理知識(shí)進(jìn)行風(fēng)險(xiǎn)管理。 最后,本文針對(duì)國內(nèi)某些酒店建設(shè)的相關(guān)案例進(jìn)行了分析,結(jié)合一定的實(shí)例研究分析灑店業(yè)項(xiàng)目投資建設(shè)及經(jīng)濟(jì)評(píng)價(jià)等內(nèi)容。
[Abstract]:With the rapid growth of the national economy, the increasing improvement of people's living standard and the change of consumption concept, the development of hotel industry has brought opportunities, and hotel construction has become more and more, especially high-grade hotels. The construction of characteristic Hotel Theme attracts a large number of investors. China's tourism industry has developed rapidly in recent years. Hotel industry in the future has a large number of international, domestic market. Hotel project investment also faces many construction problems, management problems, including planning, positioning, design and construction of hotel construction, investment scale, development model, profitability and supply structure of hotel management. Risk analysis, risk management, etc. This paper first expounds the present situation of the hotel industry in China, analyzes the proportion of the hotel industry, explains the reasons for the rapid development of the hotel industry in recent years, and then puts forward the related problems. The rapid development of hotel industry brings about the problems of land resources, environment, energy and many key elements in the process of hotel construction. In the literature review, this paper expounds the hotel construction and development at home and abroad, analyzes and compares the development situation of the hotel industry at home and abroad, and draws some enlightenment by analyzing the problems existing in the domestic hotel investment construction. Learn from the advanced experience of hotel construction abroad. This paper analyzes the profitability of hotel projects from different angles and models, and concludes that the profitability of hotel industry includes a lot of key elements, and that hotel construction must fully grasp the external environment, market conditions and government policies. Make full research on hotel location, hotel size, construction standards and market positioning. Then, this paper introduces the risk analysis and management, and adopts some measures and methods to reduce the probability of investment return risk and apply scientific risk management knowledge to risk management. Finally, this paper analyzes some related cases of hotel construction in China, and analyzes the investment construction and economic evaluation of the hotel industry with some examples.
【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F719

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本文編號(hào)：2204700