發(fā)布時(shí)間：2018-08-26 11:09

【摘要】：繼制造業(yè)全球轉(zhuǎn)移浪潮后，服務(wù)外包正在成為新一輪經(jīng)濟(jì)全球化發(fā)展的重要內(nèi)容。廣州市要充分發(fā)揮省會(huì)城市的優(yōu)勢(shì)，優(yōu)先發(fā)展高端服務(wù)業(yè)，加快建設(shè)先進(jìn)制造業(yè)基地，大力提高自主創(chuàng)新能力，率先建立現(xiàn)代產(chǎn)業(yè)體系。 本商業(yè)計(jì)劃書(shū)首先論述了廣州服務(wù)外包產(chǎn)業(yè)公共服務(wù)平臺(tái)項(xiàng)目產(chǎn)生的背景和意義，然后運(yùn)用戰(zhàn)略管理的理論從宏觀環(huán)境和市場(chǎng)環(huán)境兩個(gè)方面對(duì)項(xiàng)目的可行性進(jìn)行分析，并從中發(fā)現(xiàn)了巨大的市場(chǎng)需求，再運(yùn)用SWOT模型分析了該平臺(tái)所面臨的外部的機(jī)會(huì)和威脅以及內(nèi)部?jī)?yōu)勢(shì)和劣勢(shì)，并以此制定了營(yíng)銷(xiāo)戰(zhàn)略。接著，對(duì)該平臺(tái)未來(lái)運(yùn)營(yíng)管理方面進(jìn)行了規(guī)劃和設(shè)計(jì)，運(yùn)用市場(chǎng)營(yíng)銷(xiāo)的理論來(lái)確定目標(biāo)市場(chǎng)、市場(chǎng)細(xì)分以及進(jìn)行市場(chǎng)定位，并制定了推廣策略。接下來(lái)運(yùn)用財(cái)務(wù)管理的知識(shí)分析了項(xiàng)目的贏利模式和投資回報(bào)，，分析了項(xiàng)目實(shí)際運(yùn)作過(guò)程中可能遇到的關(guān)鍵風(fēng)險(xiǎn)并提出相應(yīng)的風(fēng)險(xiǎn)控制對(duì)策，最后得出結(jié)論，供投資者決策參考。 本項(xiàng)目將為促進(jìn)服務(wù)外包產(chǎn)業(yè)健康發(fā)展，為鞏固和保持“中國(guó)服務(wù)，廣州領(lǐng)先”做出貢獻(xiàn)。通過(guò)與該平臺(tái)的互動(dòng)，可助力企業(yè)快速提高經(jīng)濟(jì)效益并帶來(lái)可觀的社會(huì)效益。因此，該平臺(tái)是順應(yīng)時(shí)代發(fā)展、產(chǎn)業(yè)發(fā)展需要，符合市場(chǎng)經(jīng)濟(jì)發(fā)展的規(guī)律的好項(xiàng)目，其良好的投資價(jià)值和無(wú)限的發(fā)展前景值得引起關(guān)注和重視。
[Abstract]:After the global transfer of manufacturing industry, service outsourcing is becoming an important part of the new round of economic globalization. Guangzhou should give full play to the advantages of the provincial capital, give priority to the development of high-end service industries, speed up the construction of advanced manufacturing bases, vigorously improve the ability of independent innovation, and take the lead in establishing a modern industrial system. This business plan first discusses the background and significance of the public service platform project in Guangzhou service outsourcing industry, and then analyzes the feasibility of the project from two aspects of macro environment and market environment using the theory of strategic management. And found the huge market demand, and then use the SWOT model to analyze the external opportunities and threats faced by the platform, as well as internal strengths and weaknesses, and make a marketing strategy. Then, the future operation and management of the platform is planned and designed. The target market, market segmentation and market positioning are determined by the theory of marketing, and the promotion strategy is formulated. Then using the knowledge of financial management to analyze the profit model and investment return of the project, analyze the key risks that may be encountered in the actual operation of the project, and put forward the corresponding risk control countermeasures, and finally draw a conclusion. For investors decision-making reference. This project will contribute to the healthy development of service outsourcing industry and to the consolidation and maintenance of "China Service, Guangzhou leading". Through the interaction with the platform, it can help enterprises to quickly improve economic benefits and bring considerable social benefits. Therefore, the platform is a good project which conforms to the development of the times, industry development and the law of market economy development. Its good investment value and infinite development prospects deserve attention and attention.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：F719

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