本文選題：精品酒店 + 微觀選址　； 參考：《上海師范大學(xué)》2017年碩士論文

【摘要】：在當(dāng)前高星級酒店激烈競爭的背景下,精品酒店作為一種新興的酒店業(yè)態(tài)出現(xiàn),突破傳統(tǒng)星級酒店的標(biāo)準(zhǔn)化模式,滿足人們對個(gè)性化、精細(xì)化服務(wù)的需求。隨著我國大眾旅游與國民休閑時(shí)代的到來,人們反對標(biāo)準(zhǔn)化、追求個(gè)性化、注重體驗(yàn)性的內(nèi)生驅(qū)動,使得精品酒店有著巨大的發(fā)展空間。精品酒店己成為酒店行業(yè)的投資熱點(diǎn),以“小而精”、并注重個(gè)性化、精細(xì)化的服務(wù)為重點(diǎn),迅速得到市場的認(rèn)可。精品酒店的概念于本世紀(jì)初引入中國,2007年之后精品酒店在國內(nèi)出現(xiàn)爆發(fā)式增長,據(jù)攜程網(wǎng)數(shù)據(jù)顯示,2007-2010年間,國內(nèi)的精品酒店數(shù)量至少增加了200%。酒店的選址工作是新建酒店的首要任務(wù),且具有不可逆性,將對未來酒店的經(jīng)營發(fā)展起著決定性的作用。精品酒店的不可復(fù)制性及地域性使得其選址工作尤為重要。本研究選取上海市的部分精品酒店為樣本,具有一定的代表性、權(quán)威性。一方面,上海市開放程度高,為精品酒店的聚集提供地域優(yōu)勢。國內(nèi)第一家精品酒店落戶上海,此后數(shù)家國際知名精品酒店品牌入駐上海。;另一方面,上海市經(jīng)濟(jì)發(fā)達(dá),為精品酒店的發(fā)展提供客源優(yōu)勢。2016年人均GDP超過1萬美元,位居全國第三[1]。本研究以區(qū)位理論、集聚理論、競租理論、多核心理論為基礎(chǔ),總結(jié)已有研究成果,并結(jié)合上海市精品酒店發(fā)展現(xiàn)狀,初步提出微觀選址影響因素體系。整理實(shí)地調(diào)研與網(wǎng)上收集數(shù)據(jù),從數(shù)量及品質(zhì)、空間分布、管理主體、營建方式、經(jīng)營效益、市場域等方面,分析上海市主城區(qū)(內(nèi)環(huán)以內(nèi))精品酒店的特征�；趯�(shí)地調(diào)研,從交通要素、旅游資源要素、商業(yè)要素、經(jīng)營要素、文化要素分析精品酒店選址的特點(diǎn)。通過主成分分析法,對所選指標(biāo)變量進(jìn)行相關(guān)性分析,剔除對體系貢獻(xiàn)率較小的變量,再通過熵權(quán)法,確定各個(gè)變量所占權(quán)重。最后對上海市精品酒店的空間布局以及選址優(yōu)化提出合理化建議。本研究借鑒前人的研究經(jīng)驗(yàn),結(jié)合精品酒店獨(dú)特的文化地域性,并將其量化成指標(biāo),以期理論上的創(chuàng)新。同時(shí),采用多種研究方法,包括文獻(xiàn)研究法、定量與定性結(jié)合法、地理信息系統(tǒng)方法等,初步提出選址體系,并以上海市主城區(qū)(內(nèi)環(huán)以內(nèi))精品酒店為例,進(jìn)行論證分析,增強(qiáng)研究結(jié)果的說服力。具體而言,包括以下幾點(diǎn)結(jié)論:(1)根據(jù)國內(nèi)外精品酒店行業(yè)聯(lián)盟,從上海市的精品酒店中選取樣本,分析上海市精品酒店發(fā)展現(xiàn)狀:上海市精品酒店數(shù)量基本呈線性增長;地域分布不均,集中化指數(shù)較高;國內(nèi)管理公司及業(yè)主自營較多,規(guī)模呈兩極化發(fā)展;依托悠久歷史文化,舊改營建為主;上海市精品酒店市場經(jīng)營效益整體較好;市場域從市區(qū)向郊區(qū)呈現(xiàn)逐漸變大的趨勢。(2)結(jié)合已有研究成果、理論基礎(chǔ)以及上海市精品酒店現(xiàn)狀,分析上海市主城區(qū)精品酒店選址特點(diǎn):酒店均位于距地鐵站1000m以內(nèi),92.1%的精品酒店位于城市主干道1000m以內(nèi),交通便利,可達(dá)性良好;周邊自然旅游資源、歷史人文資源較豐富,76.3%的酒店周邊5km范圍內(nèi)有5家3A級以上景區(qū)景點(diǎn),45.6%的酒店位于上海市歷史文化風(fēng)貌區(qū),歷史文化遺產(chǎn)資源豐富的徐匯、靜安、黃浦三區(qū)的精品酒店占比為69.6%;精品酒店周邊高星級酒店集聚,商業(yè)繁榮;酒店基本上偏好于地價(jià)高、區(qū)位好的地段。(3)結(jié)合主成分分析法、熵權(quán)法,構(gòu)建上海市主城區(qū)精品酒店微觀選址影響因素體系:影響因素分為四類,交通因子、商業(yè)因子、資源因子及經(jīng)營因子。研究表明,微觀選址對所在地資源因子依賴性最高,即區(qū)域歷史文化程度與旅游資源稟賦,高端酒店集聚效應(yīng)明顯,對商務(wù)設(shè)施依賴性高,酒店分布在城市主干道1000m范圍內(nèi),軌道交通便利,對交通樞紐、地價(jià)成本依賴性低。(4)根據(jù)研究結(jié)果對上海市精品酒店空間結(jié)構(gòu)及選址提出幾點(diǎn)優(yōu)化建議:從政府層面出發(fā),旅游管理部門應(yīng)加強(qiáng)對精品酒店客源市場的調(diào)查;政府部門應(yīng)加強(qiáng)宏觀調(diào)控,平衡各區(qū)發(fā)展;加強(qiáng)歷史文化挖掘、旅游資源開發(fā),完善交通網(wǎng)絡(luò)。從投資者角度出發(fā),根據(jù)城市規(guī)劃,合理預(yù)測精品酒店未來分布趨勢;結(jié)合市場現(xiàn)狀、政策導(dǎo)向,投資者合理選址。
[Abstract]:Under the background of fierce competition in high star hotels, The Inn Boutique is a new type of hotel industry, which breaks through the standard model of the traditional star hotel and meets the needs of people's individualization and fine service. With the coming of the times of mass tourism and national leisure in China, people are opposed to standardization, individualization and experience. The The Inn Boutique has a huge development space. The The Inn Boutique has become a hot spot of investment in the hotel industry. It is "small and fine", and pays attention to individualization, fine service and market recognition. The concept was introduced into China at the beginning of this century. After 2007, it appeared in China. The outburst growth, according to Ctrip, according to Ctrip data, in 2007-2010 years, the number of The Inn Boutique in China at least increased the location of the 200%. hotel is the first task of the new hotel, and it is irreversible, it will play a decisive role in the operation and development of the Avenir Hotel. This study selects some The Inn Boutique in Shanghai as a sample, which has a certain representation and authority. On the one hand, Shanghai has a high degree of openness and provides regional advantages for the agglomeration of the The Inn Boutique. The first domestic Shanghai has settled in Shanghai. On the other hand, the city of Shanghai is located in Shanghai. On the other hand, Shanghai City With the developed economy, the per capita GDP of The Inn Boutique is more than 10 thousand US dollars in.2016 years. It is the third [1]. in the country, which is based on the location theory, the theory of agglomeration, the theory of renting and the multi core theory, and summarizes the existing research results. The characteristics of The Inn Boutique in the main city of Shanghai are analyzed from the aspects of quantity and quality, spatial distribution, management main body, construction mode, management benefit and market area. Based on field research, this paper analyzes the quality wine from the elements of transportation, tourism resources, business elements, management elements and cultural elements. The characteristics of the location of the store. Through the principal component analysis, the correlation analysis of the selected index variables is carried out to eliminate the variables that have a small contribution to the system, and then the weight of each variable is determined by the entropy weight method. Finally, the rational suggestions for the spatial distribution and location optimization of the The Inn Boutique in Shanghai are put forward. According to the unique cultural regionality of The Inn Boutique, it is quantified as an index to make a theoretical innovation. At the same time, a variety of research methods, including literature research method, quantitative and qualitative method, and geographic information system method, are used to put forward the site selection system and take the Shanghai main City area (inner ring) as an example. To enhance the persuasiveness of the research results, including the following conclusions: (1) according to the The Inn Boutique industry alliance at home and abroad, select samples from the The Inn Boutique in Shanghai, analyze the development status of Shanghai City: the quantity of Shanghai city is basically linear; the regional distribution is uneven, the concentration index is higher; the domestic management is higher; The company and the owners are more self-employed, and the scale shows polarization development; relying on the long history and culture, the old reform is the main construction; the Shanghai The Inn Boutique market management benefit is better overall; the market area presents the trend from the urban to the suburb. (2) combining the existing research results, the rationale and the status of the Shanghai City, the Shanghai City owner is analyzed. City The Inn Boutique location features: the hotel is located within 1000m of the subway station, 92.1% of the city is located within the city trunk road 1000m, convenient transportation, good accessibility, the surrounding natural tourism resources, historical and human resources are rich, 76.3% of the surrounding 5km within the 5km range of 5 3A level scenic spots, 45.6% of the hotel is located in Shanghai City The The Inn Boutique in three districts of Xuhui, Jingan, Huangpu, which have rich historical and cultural heritage and rich historical and cultural heritage resources, is 69.6%, the high star hotels around the The Inn Boutique are gathered and the commercial prosperity; the hotel is basically preferred to the high land price and good location. (3) combining the principal component analysis and entropy weight method, the construction of Shanghai city main city district is microcosmic. The influence factors are divided into four categories: traffic factors, commercial factors, resource factors and management factors. The study shows that the location of the site is the most dependent on the location of the resource factor, that is, the regional historical and cultural degree and tourism resource endowment, the high end hotel agglomeration effect is obvious, the dependence on the business facilities is high, the hotel is distributed in the city. In the range of main road 1000m, the rail transit is convenient, and the cost of land price depends on the traffic hub. (4) according to the results of the study, some suggestions on the spatial structure and location of the The Inn Boutique in Shanghai are proposed. To balance the development of each district, strengthen the historical and cultural excavation, the development of tourism resources, and improve the traffic network. From the perspective of investors, according to the urban planning, the future distribution trend of The Inn Boutique is reasonably predicted.
【學(xué)位授予單位】：上海師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F719.2

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