【摘要】：消費需求是人對生活中消費品需求的一種消費欲望,它的形成與消費群體的經(jīng)濟基礎(chǔ)、消費觀念、體育價值觀念密切相關(guān)。賽事消費需求是消費需求的一個引申義,是指針對于大型體育賽事而言消費者對其進行的消費欲望,對于賽事體育產(chǎn)品收入的直接決定者是消費群體,不同的消費群體消費需求也不一樣,當代的遼寧省大學生作為一個觀念新,學歷高,社會地位較高的特殊群體,他們的生活方式和消費行為對其他社會群體乃至整個社會產(chǎn)生了一定的示范作用,其消費價值觀和消費意識將在很大程度上影響到整個社會群體的消費行為。因此關(guān)注遼寧省大學生的消費行為,研究大學生參與體育賽事消費的水平、動機、結(jié)構(gòu)以及影響因素等需求特征具有代表性的積極意義。 本研究以遼寧省大學生為研究對象,在遼寧省第十二屆全運會舉辦前夕,運用文獻資料法、問卷調(diào)查法、數(shù)理統(tǒng)計法和邏輯分析法等方法,對大學生在即將到來的第十二屆全運會賽事期間的消費需求情況進行調(diào)研與前瞻性預(yù)測分析,調(diào)查結(jié)果顯示：遼寧省大學生目前總體的體育消費水平現(xiàn)狀呈現(xiàn)倒“馬鞍型”,月體育消費水平在51-100元之間；賽事消費動機傾向呈現(xiàn)多元化和多樣性,主要體現(xiàn)在實物需求、消遣娛樂、明星效應(yīng)、人際交往、廉價刺激、從眾攀比、紀念品留念等方面；賽事消費的需求結(jié)構(gòu)類型以體育實物類消費和體育信息類消費為主,勞務(wù)型體育消費,博弈型體育消費為輔；影響遼寧省大學生對十二運會的賽事消費傾向的構(gòu)成因素主要有三個因素：經(jīng)濟因素、文化因素、賽事訊息因素；另外交通便利程度、余暇時間、天氣因素和個人其他因素對于大學生參與賽事消費也起著不容忽視的作用。
[Abstract]:Consumer demand is a kind of consumption desire of people's demand for consumer goods in life. Its formation is closely related to the economic base, consumption concept and sports value concept of consumer groups. The consumption demand of event is a citation of consumption demand, which refers to the consumer's desire to consume it for large sports events, and the direct determinant of the income of sports products is the consumer group, and the consumer demand of different consumer groups is also different. Contemporary Liaoning college students, as a special group with new concept, high academic background and high social status, Their way of life and consumption behavior have a certain demonstration effect on other social groups and even the whole society, and their consumption values and consumption consciousness will affect the consumption behavior of the whole social group to a great extent. Therefore, it is of representative positive significance to pay attention to the consumption behavior of college students in Liaoning Province and to study the demand characteristics of college students participating in sports events, such as the level, motivation, structure and influencing factors. This study takes Liaoning college students as the research object, on the eve of the 12th National Games in Liaoning Province, using the methods of literature, questionnaire, mathematical statistics and logical analysis to investigate and predict the consumption demand of college students during the upcoming 12th National Games. The results show that the current situation of sports consumption level of college students in Liaoning Province is inverted "saddle type", and the monthly sports consumption level is between 51 yuan and 100 yuan. The tendency of event consumption motivation is diversified and diverse, which is mainly reflected in physical demand, entertainment, star effect, interpersonal communication, cheap stimulation, from the aspects of mass comparison, souvenirs, etc. The demand structure types of event consumption are mainly sports physical consumption and sports information consumption, labor sports consumption, game sports consumption as auxiliary. There are three main factors that affect the consumption tendency of college students in Liaoning Province: economic factors, cultural factors and event information factors, in addition, the degree of transportation convenience, leisure time, weather factors and other personal factors also play a role that can not be ignored for college students to participate in the event consumption.
【學位授予單位】：遼寧師范大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：G645.5

【參考文獻】

相關(guān)期刊論文 前10條

1 蓋洋;呂梅;;對廣東、陜西兩省大學生體育消費情況的對比研究[J];首都體育學院學報;2006年02期

2 朱建宇;;當代大學生體育意識與體育消費現(xiàn)狀的調(diào)查研究[J];湖南第一師范學報;2006年01期

3 鐘泓,黃海;桂林市大學生體育旅游行為分析[J];桂林旅游高等�？茖W校學報;2005年05期

4 李燕強,侯玉鷺;普通高校學生參加課外體育活動的調(diào)查研究[J];廣州體育學院學報;2005年04期

5 潘國祥;葉亞云;;普通大學生體育消費的現(xiàn)狀分析[J];湖北體育科技;2006年06期

6 汪俊;;對深圳職業(yè)技術(shù)學院大學生體育消費意識的研究[J];河南科技學院學報(自然科學版);2008年04期

7 楊俊林,楊清元;對研究生體育狀況的調(diào)查研究[J];成都體育學院學報;1999年04期

8 張勁松;遼寧省高校大學生體育消費現(xiàn)狀的調(diào)查研究[J];沈陽體育學院學報;2004年06期

9 夏強;大學生體育消費研究[J];體育文化導(dǎo)刊;2003年02期

10 何敏學,都曉娟;大學生體育消費現(xiàn)狀及其影響因素[J];體育學刊;2004年03期

相關(guān)碩士學位論文 前3條

1 熊勃;甘肅省城市居民體育消費現(xiàn)狀的調(diào)查與研究[D];西北師范大學;2007年

2 袁秀慧;廣西高校非體育專業(yè)女大學生體育消費現(xiàn)狀分析[D];廣西師范大學;2008年

3 羅竣升;大連市大學生體育消費的現(xiàn)狀及對策研究[D];遼寧師范大學;2008年

，

本文編號：2504267