【摘要】：隨著中國改革開放的進(jìn)一步深入,英語學(xué)習(xí)熱潮得以持續(xù)和擴(kuò)大,英語培訓(xùn)行業(yè)孕育著巨大商機(jī),同時(shí)也面臨激烈的競爭。蘭州海倫教育咨詢有限公司作為本土培訓(xùn)機(jī)構(gòu)在從無到有,由小到大的發(fā)展過程中面臨著諸多問題,面臨機(jī)遇與挑戰(zhàn),現(xiàn)實(shí)與發(fā)展,迫切需要重新審視其發(fā)展方向,制訂和實(shí)施科學(xué)的競爭策略,引導(dǎo)企業(yè)持續(xù)健康發(fā)展。 本文針對(duì)蘭州英語培訓(xùn)市場,通過對(duì)蘭州海倫教育咨詢有限公司內(nèi)外部環(huán)境進(jìn)行分析,運(yùn)用PEST分析法、波特五力模型競爭分析方法和SWOT矩陣分析模型等。中心目的是想通過理論方法的應(yīng)用分析解決企業(yè)經(jīng)營發(fā)展的實(shí)際問題。 經(jīng)過分析研究,制定出以品牌策略為基礎(chǔ),以差異化、創(chuàng)新為手段的競爭策略。加強(qiáng)現(xiàn)有優(yōu)勢的提升,避免盲目多元化和連鎖化發(fā)展,穩(wěn)扎穩(wěn)打,做好主業(yè)。實(shí)行縱向一體化戰(zhàn)略,抓住關(guān)鍵核心因素,專業(yè)老師的培訓(xùn),成為行業(yè)標(biāo)準(zhǔn)的制定者。注重加強(qiáng)學(xué)員口語能力的培養(yǎng)和提升,增加增強(qiáng)學(xué)生溝通能力、表達(dá)能力、協(xié)作能力的能力培訓(xùn)內(nèi)容。形成獨(dú)特的海倫教學(xué)質(zhì)量管理體系。結(jié)合網(wǎng)絡(luò)遠(yuǎn)程教育,將自有課程制作成多媒體課件,延展教學(xué)空間和效果。將企業(yè)發(fā)展定位為中小學(xué)英語成績穩(wěn)步提高并保持優(yōu)勢的專業(yè)應(yīng)試教育輔助機(jī)構(gòu)。
[Abstract]:With the further deepening of China's reform and opening up, the upsurge of English learning has been sustained and expanded. The English training industry is pregnant with huge business opportunities and also faces fierce competition. As a native training institution, Lanzhou Helen Education Consulting Co., Ltd. is faced with many problems, opportunities and challenges, reality and development. To formulate and implement scientific competitive strategies to guide the sustainable and healthy development of enterprises. Aiming at Lanzhou English training market, this paper analyzes the internal and external environment of Lanzhou Helen Education Consulting Co., Ltd., applies pest analysis method, Porter's five-force model competition analysis method and SWOT matrix analysis model, etc. The central purpose is to solve the practical problems of enterprise management and development through the application of theory and method. Through analysis and research, the competitive strategy based on brand strategy, differentiation and innovation is worked out. Strengthen the promotion of existing advantages, avoid blind diversification and chain development, steady, do a good job. Implement vertical integration strategy, grasp the key factors and train professional teachers to set industry standards. Pay attention to strengthen the students' oral ability training and enhance the students' communication ability, expression ability, cooperation ability training content. Form a unique Helen teaching quality management system. Combined with network distance education, the course is made into multimedia courseware, and the teaching space and effect are extended. Position the enterprise development as a professional examination-oriented educational aid institution which steadily improves and maintains the advantage of English achievement in primary and secondary schools.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：G522.72

【參考文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

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本文編號(hào)：2138837