【摘要】：商務(wù)專業(yè)學(xué)生和經(jīng)理們?cè)诿鎸?duì)國(guó)際商務(wù)時(shí)不僅需要一定的跨文化溝通技巧和能力,也需要清楚地意識(shí)到形成他們不同行為的各種復(fù)雜的認(rèn)知過程以及偏見。計(jì)劃行為理論(TPB)為分析民族成見和民族距離對(duì)國(guó)際貿(mào)易意愿的影響提供了一個(gè)可行的研究框架。TPB理論背后的態(tài)度—行為關(guān)系對(duì)教育者很重要,因?yàn)樗麄儠?huì)培養(yǎng)未來的商務(wù)領(lǐng)袖。但是,成見(定勢(shì)思維)非常微妙,它可以被激活,但卻很難應(yīng)用,因?yàn)檫@需要多種多樣的行為控制。在這種情況下,沒有很多經(jīng)驗(yàn)甚至沒有任何實(shí)踐經(jīng)驗(yàn)的商科學(xué)生卻可以用來作為評(píng)估所謂的"純粹的"民族成見和民族距離的標(biāo)準(zhǔn),以及民族成見與民族距離對(duì)他們開展國(guó)際貿(mào)易的意愿的影響力,同時(shí)也可作為態(tài)度和行為之間的一個(gè)介質(zhì)。本文的主要目的是測(cè)試商務(wù)專業(yè)學(xué)生對(duì)某個(gè)特定國(guó)家的民族成見和民族距離,以及這樣的民族成見和民族距離是否對(duì)進(jìn)行國(guó)際貿(mào)易意愿有著決定性影響。本文的研究結(jié)果顯示了在國(guó)際商務(wù)環(huán)境中民族成見對(duì)意圖行為起到的交互性作用,特別強(qiáng)調(diào)了成見激活和成見應(yīng)用的區(qū)別。更強(qiáng)的情感信念通過民族距離與民族劃分以及民族仇恨(民族主義)的聯(lián)系更緊密。
[Abstract]:Business students and managers need not only a certain cross-cultural communication skills and skills, but also a clear awareness of the complex cognitive processes and prejudices that shape their different behaviors in the face of international business. The planning behavior theory (TPB) provides a feasible research framework for analyzing the influence of national prejudice and ethnic distance on the will of international trade. The relationship between attitude and behavior behind TPB's theory is very important to educators. Because they will cultivate future business leaders. But stereotypes are subtle, they can be activated, but they are hard to apply, because they require a variety of behavioral controls. In such cases, business students who have little or no practical experience can be used as a criterion for assessing so-called "pure" ethnic stereotypes and ethnic distances. As well as the influence of national prejudice and distance on their willingness to conduct international trade, they can also act as a medium between attitude and behavior. The main purpose of this paper is to test the national prejudice and ethnic distance of business students against a particular country, and whether such national prejudice and ethnic distance have a decisive impact on the will to conduct international trade. The results of this paper show the interactive effect of national stereotypes on intentional behavior in the international business environment, with particular emphasis on the difference between the activation of preconceptions and the application of stereotypes. Stronger emotional beliefs are more closely linked to ethnic divisions and ethnic hatred through ethnic distance.
【作者單位】： 斯洛文尼亞盧布爾雅那大學(xué)經(jīng)濟(jì)學(xué)院;斯洛文尼亞盧布爾雅那大學(xué)社科學(xué)院國(guó)際關(guān)系中心;盧布爾雅那大學(xué);
【分類號(hào)】：C955;F742
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本文編號(hào)：2349498