【摘要】：近年來,隨著我國社會經(jīng)濟的不斷發(fā)展,特別是黨的十八大召開以來,經(jīng)濟結(jié)構(gòu)調(diào)整、社會產(chǎn)業(yè)改革更是成為了我國經(jīng)濟發(fā)展的主旋律。這就給中國煙草行業(yè)帶來了新的挑戰(zhàn)和機遇。要實現(xiàn)中國煙草快速、平穩(wěn)發(fā)展,無疑需要中國煙草人破除壟斷體制下的固有思想,銳意改革,不斷創(chuàng)新。隨著全球控煙運動呼聲的不斷高漲、反壟斷法的縱深推進、全球經(jīng)濟的長期低迷以及國家對煙草行業(yè)稅收的增加,無疑都對煙草行業(yè)未來的發(fā)展平添了幾分難度和挑戰(zhàn),但同時也為煙草行業(yè)創(chuàng)造了新的發(fā)展機遇和經(jīng)濟增長點。 本文以內(nèi)江煙草發(fā)展戰(zhàn)略作為研究對象,首先對我國煙草行業(yè)現(xiàn)階段所面臨的實際情況進行了研究分析,本文主要采用了定性分析和規(guī)范分析法,分類比較法,以及SWOT分析等方法。在此基礎上,對內(nèi)江煙草的現(xiàn)狀進行了深入挖掘和剖析,找到了制約內(nèi)江煙草快速、健康發(fā)展的瓶頸問題,并針對這些問題提出了相應的解決辦法。 論文由五個部分組成：第一章主要對論文研究的目的、意義和研究方法進行了闡述。第二章對戰(zhàn)略管理的相關(guān)理論以及戰(zhàn)略分析工具進行了簡述。第三章分析了內(nèi)江煙草發(fā)展的現(xiàn)狀及內(nèi)外部環(huán)境,闡述了內(nèi)江煙草自身的機遇與挑戰(zhàn),優(yōu)勢與劣勢。第四章根據(jù)企業(yè)發(fā)展的內(nèi)外環(huán)境提出了內(nèi)江煙草發(fā)展的總體戰(zhàn)略、以及具體戰(zhàn)略。第五章分析了內(nèi)江煙草戰(zhàn)略實施的保障支撐。
[Abstract]:In recent years, with the continuous development of our social economy, especially since the 18th National Congress of the Party, the economic structure adjustment, the reform of social industry has become the main melody of the economic development of our country. This brings new challenges and opportunities to China's tobacco industry. In order to realize the rapid and steady development of Chinese tobacco, it is undoubtedly necessary for Chinese tobacco people to break down the inherent ideas under the monopoly system, to reform with determination and to innovate constantly. With the rising voice of the global tobacco control movement, the deepening of the anti-monopoly law, the long-term downturn of the global economy and the increase of the national tax on the tobacco industry, there is no doubt that the future development of the tobacco industry has been faced with some difficulties and challenges. But also for the tobacco industry to create new opportunities for development and economic growth. This paper takes the development strategy of Neijiang tobacco as the research object. Firstly, it studies and analyzes the actual situation faced by the tobacco industry in our country at the present stage. In this paper, it mainly adopts qualitative analysis, normative analysis, classification and comparison method. And SWOT analysis and other methods. On this basis, the present situation of Neijiang tobacco was deeply excavated and analyzed, and the bottleneck problems restricting the rapid and healthy development of Neijiang tobacco were found, and the corresponding solutions were put forward. The thesis consists of five parts: the first chapter describes the purpose, significance and research methods of the thesis. The second chapter gives a brief introduction to the theory of strategic management and the tools of strategic analysis. The third chapter analyzes the present situation and internal and external environment of the development of Neijiang tobacco, and expounds the opportunities and challenges, strengths and weaknesses of Neijiang tobacco itself. The fourth chapter puts forward the overall strategy and specific strategy of Neijiang tobacco development according to the internal and external environment of enterprise development. The fifth chapter analyzes the support of the implementation of Neijiang tobacco strategy.
【學位授予單位】：西南財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.8

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