長沙市居民戶外游憩動機與偏好分析
發(fā)布時間：2019-06-25 08:03
【摘要】：戶外游憩動機與偏好作為最為關(guān)鍵的兩個因素,是影響個體是否進行戶外游憩以及相關(guān)決策的直接力量。基于以上考慮,本文一方面對居民戶外游憩動機和總體偏好進行把握；另一方面,探討居民個體特征、居民戶外游憩動機和偏好三者之間是否存在影響關(guān)系。在文獻研究的基礎(chǔ)的上,本次研究針對長沙市居民進行了問卷調(diào)查,共獲得有效問卷343份。 經(jīng)過對所獲數(shù)據(jù)進行統(tǒng)計分析,結(jié)果顯示：(1)當(dāng)前長沙市居民戶外游憩動機總體可以劃分為放松享受和自我提升兩大類型,且以釋放壓力和欣賞自然風(fēng)光為代表的放松享受動機為主；居民對戶外游憩的態(tài)度總體呈現(xiàn)出積極參與狀態(tài),并對場所、活動、產(chǎn)品以及目的地要求上表現(xiàn)出了顯著的偏好特征。(2)居民人口特征對其戶外游憩動機和偏好存在顯著影響,表現(xiàn)為居民性別和月收入不同,則其戶外游憩動機也存在顯著差異；而包括性別、年齡、職業(yè)、受教育程度、月收入和婚姻狀況在內(nèi)的六個變量均對居民戶外游憩偏好產(chǎn)生顯著影響。(3)長沙市居民戶外游憩兩類主要動機與其參與意愿、活動偏好和對戶外游憩目的地的要求三個方面沒有直接關(guān)系；但與場所需求和產(chǎn)品偏好存在顯著的相關(guān)性,表現(xiàn)為居民放松享受動機越強,其對風(fēng)景名勝區(qū)和森林公園的偏好越強；居民放松享受動機越強,其對步行街等商業(yè)街區(qū)的偏好越強；居民自我提升動機越強,其對省植物園的游憩偏好越強。 本文研究結(jié)果一方面可為戶外游憩目的地相關(guān)企業(yè)提供參考,通過針對居民戶外游憩特定動機和偏好,設(shè)計適銷對路的產(chǎn)品,從而提高居民戶外游憩的參與意愿；另一方面,在了解動機和需求的基礎(chǔ)上,為長沙市政完善和優(yōu)化長沙現(xiàn)有戶外游憩產(chǎn)品體系、提供更好的戶外游憩產(chǎn)品和服務(wù)提供客觀依據(jù),提高居民幸福感。
[Abstract]:As the two most critical factors, outdoor recreation motivation and preference are the direct forces that affect whether individuals engage in outdoor recreation and related decisions. Based on the above considerations, on the one hand, this paper grasps the outdoor recreation motivation and overall preference of residents; on the other hand, it discusses whether there is an impact relationship among the individual characteristics of residents, residents' outdoor recreation motivation and preference. On the basis of literature research, this study conducted a questionnaire survey for Changsha residents, and a total of 343 valid questionnaires were obtained. Through the statistical analysis of the obtained data, the results show that: (1) the outdoor recreation motivation of Changsha residents can be divided into two types: relaxation enjoyment and self-improvement, and the relaxation motivation represented by stress release and appreciation of natural scenery can be divided into two types: relaxation motivation and self-improvement. On the whole, residents' attitude towards outdoor recreation shows a state of active participation, and has a significant preference for places, activities, products and destination requirements. (2) the population characteristics of residents have a significant impact on their outdoor recreation motivation and preference, which shows that if the sex and monthly income of residents are different, there are also significant differences in outdoor recreation motivation; Six variables, including sex, age, occupation, education level, monthly income and marital status, have significant effects on residents' outdoor recreation preference. (3) the two main motivations of outdoor recreation in Changsha City are not directly related to their willingness to participate, activity preference and requirements for outdoor recreation destination; However, there is a significant correlation with place demand and product preference, which shows that the stronger the residents' motivation to relax and enjoy, the stronger their preference for scenic spots and forest parks; the stronger the residents' motivation for relaxation and enjoyment, the stronger their preference for commercial blocks such as pedestrian streets; the stronger the residents' motivation for self-improvement, the stronger their preference for recreation in provincial botanical gardens. On the one hand, the results of this paper can provide a reference for the enterprises related to outdoor recreation destination, and design marketable products according to the specific motivation and preference of outdoor recreation, so as to improve the willingness of residents to participate in outdoor recreation. On the other hand, on the basis of understanding motivation and demand, Changsha municipal government can perfect and optimize the existing outdoor recreation product system in Changsha, provide better outdoor recreation products and services, and improve the happiness of residents.
【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7
[Abstract]:As the two most critical factors, outdoor recreation motivation and preference are the direct forces that affect whether individuals engage in outdoor recreation and related decisions. Based on the above considerations, on the one hand, this paper grasps the outdoor recreation motivation and overall preference of residents; on the other hand, it discusses whether there is an impact relationship among the individual characteristics of residents, residents' outdoor recreation motivation and preference. On the basis of literature research, this study conducted a questionnaire survey for Changsha residents, and a total of 343 valid questionnaires were obtained. Through the statistical analysis of the obtained data, the results show that: (1) the outdoor recreation motivation of Changsha residents can be divided into two types: relaxation enjoyment and self-improvement, and the relaxation motivation represented by stress release and appreciation of natural scenery can be divided into two types: relaxation motivation and self-improvement. On the whole, residents' attitude towards outdoor recreation shows a state of active participation, and has a significant preference for places, activities, products and destination requirements. (2) the population characteristics of residents have a significant impact on their outdoor recreation motivation and preference, which shows that if the sex and monthly income of residents are different, there are also significant differences in outdoor recreation motivation; Six variables, including sex, age, occupation, education level, monthly income and marital status, have significant effects on residents' outdoor recreation preference. (3) the two main motivations of outdoor recreation in Changsha City are not directly related to their willingness to participate, activity preference and requirements for outdoor recreation destination; However, there is a significant correlation with place demand and product preference, which shows that the stronger the residents' motivation to relax and enjoy, the stronger their preference for scenic spots and forest parks; the stronger the residents' motivation for relaxation and enjoyment, the stronger their preference for commercial blocks such as pedestrian streets; the stronger the residents' motivation for self-improvement, the stronger their preference for recreation in provincial botanical gardens. On the one hand, the results of this paper can provide a reference for the enterprises related to outdoor recreation destination, and design marketable products according to the specific motivation and preference of outdoor recreation, so as to improve the willingness of residents to participate in outdoor recreation. On the other hand, on the basis of understanding motivation and demand, Changsha municipal government can perfect and optimize the existing outdoor recreation product system in Changsha, provide better outdoor recreation products and services, and improve the happiness of residents.
【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7
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