【摘要】：戶外游憩動(dòng)機(jī)與偏好作為最為關(guān)鍵的兩個(gè)因素,是影響個(gè)體是否進(jìn)行戶外游憩以及相關(guān)決策的直接力量�；谝陨峡紤],本文一方面對(duì)居民戶外游憩動(dòng)機(jī)和總體偏好進(jìn)行把握；另一方面,探討居民個(gè)體特征、居民戶外游憩動(dòng)機(jī)和偏好三者之間是否存在影響關(guān)系。在文獻(xiàn)研究的基礎(chǔ)的上,本次研究針對(duì)長(zhǎng)沙市居民進(jìn)行了問(wèn)卷調(diào)查,共獲得有效問(wèn)卷343份。 經(jīng)過(guò)對(duì)所獲數(shù)據(jù)進(jìn)行統(tǒng)計(jì)分析,結(jié)果顯示：(1)當(dāng)前長(zhǎng)沙市居民戶外游憩動(dòng)機(jī)總體可以劃分為放松享受和自我提升兩大類型,且以釋放壓力和欣賞自然風(fēng)光為代表的放松享受動(dòng)機(jī)為主；居民對(duì)戶外游憩的態(tài)度總體呈現(xiàn)出積極參與狀態(tài),并對(duì)場(chǎng)所、活動(dòng)、產(chǎn)品以及目的地要求上表現(xiàn)出了顯著的偏好特征。(2)居民人口特征對(duì)其戶外游憩動(dòng)機(jī)和偏好存在顯著影響,表現(xiàn)為居民性別和月收入不同,則其戶外游憩動(dòng)機(jī)也存在顯著差異；而包括性別、年齡、職業(yè)、受教育程度、月收入和婚姻狀況在內(nèi)的六個(gè)變量均對(duì)居民戶外游憩偏好產(chǎn)生顯著影響。(3)長(zhǎng)沙市居民戶外游憩兩類主要?jiǎng)訖C(jī)與其參與意愿、活動(dòng)偏好和對(duì)戶外游憩目的地的要求三個(gè)方面沒(méi)有直接關(guān)系；但與場(chǎng)所需求和產(chǎn)品偏好存在顯著的相關(guān)性,表現(xiàn)為居民放松享受動(dòng)機(jī)越強(qiáng),其對(duì)風(fēng)景名勝區(qū)和森林公園的偏好越強(qiáng)；居民放松享受動(dòng)機(jī)越強(qiáng),其對(duì)步行街等商業(yè)街區(qū)的偏好越強(qiáng)；居民自我提升動(dòng)機(jī)越強(qiáng),其對(duì)省植物園的游憩偏好越強(qiáng)。 本文研究結(jié)果一方面可為戶外游憩目的地相關(guān)企業(yè)提供參考,通過(guò)針對(duì)居民戶外游憩特定動(dòng)機(jī)和偏好,設(shè)計(jì)適銷對(duì)路的產(chǎn)品,從而提高居民戶外游憩的參與意愿；另一方面,在了解動(dòng)機(jī)和需求的基礎(chǔ)上,為長(zhǎng)沙市政完善和優(yōu)化長(zhǎng)沙現(xiàn)有戶外游憩產(chǎn)品體系、提供更好的戶外游憩產(chǎn)品和服務(wù)提供客觀依據(jù),提高居民幸福感。
[Abstract]:As the two most critical factors, outdoor recreation motivation and preference are the direct forces that affect whether individuals engage in outdoor recreation and related decisions. Based on the above considerations, on the one hand, this paper grasps the outdoor recreation motivation and overall preference of residents; on the other hand, it discusses whether there is an impact relationship among the individual characteristics of residents, residents' outdoor recreation motivation and preference. On the basis of literature research, this study conducted a questionnaire survey for Changsha residents, and a total of 343 valid questionnaires were obtained. Through the statistical analysis of the obtained data, the results show that: (1) the outdoor recreation motivation of Changsha residents can be divided into two types: relaxation enjoyment and self-improvement, and the relaxation motivation represented by stress release and appreciation of natural scenery can be divided into two types: relaxation motivation and self-improvement. On the whole, residents' attitude towards outdoor recreation shows a state of active participation, and has a significant preference for places, activities, products and destination requirements. (2) the population characteristics of residents have a significant impact on their outdoor recreation motivation and preference, which shows that if the sex and monthly income of residents are different, there are also significant differences in outdoor recreation motivation; Six variables, including sex, age, occupation, education level, monthly income and marital status, have significant effects on residents' outdoor recreation preference. (3) the two main motivations of outdoor recreation in Changsha City are not directly related to their willingness to participate, activity preference and requirements for outdoor recreation destination; However, there is a significant correlation with place demand and product preference, which shows that the stronger the residents' motivation to relax and enjoy, the stronger their preference for scenic spots and forest parks; the stronger the residents' motivation for relaxation and enjoyment, the stronger their preference for commercial blocks such as pedestrian streets; the stronger the residents' motivation for self-improvement, the stronger their preference for recreation in provincial botanical gardens. On the one hand, the results of this paper can provide a reference for the enterprises related to outdoor recreation destination, and design marketable products according to the specific motivation and preference of outdoor recreation, so as to improve the willingness of residents to participate in outdoor recreation. On the other hand, on the basis of understanding motivation and demand, Changsha municipal government can perfect and optimize the existing outdoor recreation product system in Changsha, provide better outdoor recreation products and services, and improve the happiness of residents.
【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.7

【參考文獻(xiàn)】

相關(guān)期刊論文 前7條

1 賈黎明,陳鑫峰,劉澤良,溫曉紅;太行山周邊主要城市戶外游憩需求的初步研究[J];北京林業(yè)大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2002年Z1期

2 吳國(guó)清;李天娟;李文苗;;基于職業(yè)分異的城市森林游憩者的消費(fèi)需求——以上海市為例[J];城市問(wèn)題;2011年02期

3 杜娟;張紅;白凱;;基于“推—拉”理論的西安農(nóng)家樂(lè)旅游者動(dòng)機(jī)實(shí)證分析[J];北京第二外國(guó)語(yǔ)學(xué)院學(xué)報(bào);2008年05期

4 羅艷菊;吳楚材;鄧金陽(yáng);;基于游憩動(dòng)機(jī)的游客游憩利用影響感知差異——以張家界國(guó)家森林公園為例[J];林業(yè)經(jīng)濟(jì)問(wèn)題;2007年01期

5 楊建明;余雅玲;;基于EFA方法的森林游客游憩動(dòng)機(jī)研究——以福州市森林公園為例[J];林業(yè)經(jīng)濟(jì)問(wèn)題;2013年04期

6 白凱,馬耀峰,李天順;北京市入境游客感知行為研究[J];消費(fèi)經(jīng)濟(jì);2005年03期

7 王懷c，

本文編號(hào)：2505528