【摘要】：本文以大陸旅游者游記為分析單位,通過類屬分析和多維話語分析,從功能-心理、屬性-整體、普通-獨(dú)特三個(gè)維度,分析了大陸旅游者臺(tái)灣旅游目的地形象感知和情感形象,結(jié)果發(fā)現(xiàn):大陸旅游者對(duì)臺(tái)灣的形象感知以正向?yàn)橹?感知的臺(tái)灣整體形象為文明有序、社會(huì)民主、風(fēng)光秀美、人文突出、輕松舒適;構(gòu)成臺(tái)灣旅游形象的重要屬性包括居民素質(zhì)、民風(fēng)、街道、夜市等,而臺(tái)北101、阿里山、日月潭、臺(tái)北故宮、臺(tái)灣的人文,以及兩岸的歷史則構(gòu)成臺(tái)灣旅游的獨(dú)特形象;大陸旅游者普遍認(rèn)為赴臺(tái)旅游是愉悅的,對(duì)臺(tái)灣的情感形象包括感動(dòng)、留戀、羨慕、震撼、難忘等。
[Abstract]:Taking the travel notes of mainland tourists as the unit of analysis, through generic analysis and multi-dimensional discourse analysis, this paper analyzes the image perception and emotional image of mainland tourists' Taiwan tourist destination from three dimensions: function-psychology, attribute-whole and ordinary-unique. The results show that the image perception of mainland tourists to Taiwan is positive, the overall image of Taiwan perceived is civilized and orderly, social democracy, beautiful scenery and outstanding humanities. Relaxed and comfortable; The important attributes that constitute the tourism image of Taiwan include the quality of residents, folk customs, streets, night markets, etc., while Taipei 101, Alishan, Sun Yuetan, Taipei Imperial Palace, Taiwan's humanities, and the history of both sides of the strait constitute the unique image of Taiwan tourism. Mainland tourists generally believe that traveling to Taiwan is pleasant, and the emotional image of Taiwan includes touching, nostalgia, envy, shock, unforgettable, and so on.
【作者單位】： 東北財(cái)經(jīng)大學(xué)旅游與酒店管理學(xué)院;
【分類號(hào)】：F592.7

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 張文;頓雪霏;;探討大陸游客對(duì)臺(tái)灣旅游目的地形象的感知——基于網(wǎng)上游記的內(nèi)容分析[J];北京第二外國(guó)語學(xué)院學(xué)報(bào);2010年11期

【共引文獻(xiàn)】

相關(guān)期刊論文 前10條

1 趙Z，

本文編號(hào)：2505701