移動信息環(huán)境下的旅游者個性化信息服務(wù)需求
發(fā)布時間：2019-03-19 21:18
【摘要】：由于我國經(jīng)濟的迅猛發(fā)展,人們的生活水平也得到快速的進(jìn)步,旅游也日益成為人們?nèi)粘Ｉ钪胁豢苫蛉钡囊徊糠帧Ｈ藗內(nèi)粘Ｉ钪幸捕际沟寐糜芜@一精神滿足部分成為人們生活中重要的一部分,旅游研究也日趨深入,對旅游者行為研究也逐漸成為旅游研究的一個重要組成部分。傳統(tǒng)的旅游服務(wù)在當(dāng)代已經(jīng)不能滿足旅游者的需求,旅游者對旅游信息的個性化服務(wù)要求也隨之增長。特別是在當(dāng)下的信息化時代,信息在人們的日常生活中無所不在,而這些信息影響了人們的許多決定。與此同時,網(wǎng)絡(luò)的發(fā)展和移動設(shè)備功能的不斷強大,移動終端如手機、iPad、無線筆記本電腦等的普遍應(yīng)用,不僅促進(jìn)了移動服務(wù),而且它使旅游者在旅游中可以更好地享用個性化信息服務(wù)。旅游者通過各種移動終端獲取個性化信息服務(wù),可以解決其吃、住、行、游、購、娛各個旅行要素中會面臨的問題。本研究試圖對旅游者個性化信息服務(wù)需求的研究,與移動網(wǎng)絡(luò)發(fā)展、情報學(xué)、經(jīng)濟學(xué)、以及消費者行為相結(jié)合,提出一些建設(shè)性意見,特別是對相關(guān)旅游者、旅行社、旅游公司等一些行業(yè)管理者,使得他們能夠在這些意見的基礎(chǔ)上總結(jié)經(jīng)驗,為以后相關(guān)信息的發(fā)展做出合理化的意見。 本文在大量汲取前人對文章研究的基礎(chǔ)上,提出了移動信息環(huán)境下的旅游者個性化信息服務(wù)研究的概念,就是旅游者在當(dāng)今移動信息環(huán)境下,特別是在3G、4G網(wǎng)絡(luò)環(huán)境下,旅游者通過移動智能終端如智能手機、iPad等對旅途中所遇到的各種問題通過這些智能載體的求助,能夠迅速解決面臨的各式各樣的問題。本文在旅游者旅游行為與旅游決策、旅游動機的一些文獻(xiàn)理論基礎(chǔ)上,提出在以移動信息環(huán)境下的旅游者個性化信息服務(wù)為因變量,以搜尋成本、產(chǎn)品知識、感知風(fēng)險、感知收益、網(wǎng)絡(luò)信任為自變量,建立相關(guān)模型,并提出相關(guān)假設(shè)。最后通過大量的現(xiàn)場和網(wǎng)絡(luò)問卷調(diào)查,用SPSS19.0統(tǒng)計分析,分析所有的數(shù)據(jù)后,得出個性化信息服務(wù)需求的發(fā)展趨勢,由此提出相關(guān)意見與建議。 研究結(jié)果發(fā)現(xiàn)：人口統(tǒng)計變量中的性別、年齡、受教育程度、職業(yè)、每年出游次數(shù)都對移動信息環(huán)境下的旅游者個性化信息服務(wù)產(chǎn)生顯著的差異；產(chǎn)品知識、感知收益、網(wǎng)絡(luò)信任對移動信息環(huán)境下的旅游者個性化信息需求有顯著的正向影響；搜尋成本、感知風(fēng)險對移動信息環(huán)境下的旅游者個性化信息需求有顯著的負(fù)向影響。本文的主要貢獻(xiàn)在于豐富了對移動信息環(huán)境下的旅游者個性化信息需求的研究,分析并驗證了影響移動信息環(huán)境下的旅游者個性化信息需求的因素；在旅游者根據(jù)移動信息環(huán)境下的旅游者個性化信息服務(wù)需求的具體內(nèi)容與影響因素的基礎(chǔ)上,從用戶角色與服務(wù)機構(gòu)角色兩個角度,提出了相關(guān)意見與建議。不足之處在于研究樣本以及研究范圍上存在一定的限制性,另外最后,本文提出對未來研究的一些建議和方向。
[Abstract]:Because of the rapid development of our country's economy, people's living standards have also made rapid progress, and tourism is becoming an indispensable part of people's daily life. The people's daily life also makes the spirit of tourism satisfy some of the important part of people's life, and the study of tourism is becoming more and more deeply, and the study on the behavior of tourists has become an important part of the study of tourism. The traditional tourism service can not meet the needs of the tourists in the present time, and the demand of the tourists to the individual service of the tourism information also increases. Especially in the current information age, the information is omnipresent in people's daily life, and the information has affected many decisions of people. At the same time, the development of the network and the ever-increasing function of mobile devices, mobile terminals such as mobile phones, iPads, wireless laptops and the like, not only promote the mobile service, but also make the tourists better enjoy the personalized information service in the tourism. Through various mobile terminals, the tourists can obtain the personalized information service, and can solve the problems that the tourists face in the various travel factors of the food, the living, the line, the tour, the purchase and the tour. In this study, we try to study the demand of personalized information service for tourists, and combine with the development of mobile network, information science, economics, and consumer behavior, and put forward some constructive suggestions, in particular to some industry managers, such as related tourists, travel agencies and tourism companies. So that they can sum up the experience on the basis of these opinions and make rational comments on the development of relevant information in the future. Based on the research of the article, this paper puts forward the concept of the research on the personalized information service of the tourists in the mobile information environment, which is that the tourists are in the current mobile information environment, especially in the 3G and 4G network environment. "With the help of these intelligent carriers through the help of these intelligent carriers, the tourists can quickly solve all kinds of questions facing them through the help of these intelligent carriers through mobile intelligent terminals, such as smart phones and iPads." In this paper, on the basis of some literature theories of tourist behavior and tourism decision-making and tourism motivation, this paper puts forward that the individual information service of the tourists in the mobile information environment is the dependent variable, so as to search for cost, product knowledge, perceived risk, perceived income and network trust as self-change. quantity, establish relevant model, and put forward related false At last, through a large number of field and network questionnaires, using the SPSS19.0 statistical analysis and analyzing all the data, the development trend of the personalized information service demand is obtained, and the relevant opinions and construction are put forward. The results of the study found that the sex, age, education level, occupation and number of trips in the demographic variables have significant differences in the personalized information service of the tourists in the mobile information environment. As a result, the network trust has a significant positive impact on the demand of the individual information of the tourists in the mobile information environment, and the search cost and the perceived risk have a significant negative effect on the demand of the individual information of the tourists in the mobile information environment The main contribution of this paper is to enrich the research, analysis and verification of the individual information demand of the tourists in the mobile information environment. On the basis of the specific content and the influence factors of the individual information service demand of the tourists in the mobile information environment, the author puts forward the relevant opinions from the two angles of the role of the user and the role of the service organization The deficiency is that there is a certain restriction on the research sample and the scope of the study. In addition, some suggestions for future research are put forward.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592
本文編號：2443909
[Abstract]:Because of the rapid development of our country's economy, people's living standards have also made rapid progress, and tourism is becoming an indispensable part of people's daily life. The people's daily life also makes the spirit of tourism satisfy some of the important part of people's life, and the study of tourism is becoming more and more deeply, and the study on the behavior of tourists has become an important part of the study of tourism. The traditional tourism service can not meet the needs of the tourists in the present time, and the demand of the tourists to the individual service of the tourism information also increases. Especially in the current information age, the information is omnipresent in people's daily life, and the information has affected many decisions of people. At the same time, the development of the network and the ever-increasing function of mobile devices, mobile terminals such as mobile phones, iPads, wireless laptops and the like, not only promote the mobile service, but also make the tourists better enjoy the personalized information service in the tourism. Through various mobile terminals, the tourists can obtain the personalized information service, and can solve the problems that the tourists face in the various travel factors of the food, the living, the line, the tour, the purchase and the tour. In this study, we try to study the demand of personalized information service for tourists, and combine with the development of mobile network, information science, economics, and consumer behavior, and put forward some constructive suggestions, in particular to some industry managers, such as related tourists, travel agencies and tourism companies. So that they can sum up the experience on the basis of these opinions and make rational comments on the development of relevant information in the future. Based on the research of the article, this paper puts forward the concept of the research on the personalized information service of the tourists in the mobile information environment, which is that the tourists are in the current mobile information environment, especially in the 3G and 4G network environment. "With the help of these intelligent carriers through the help of these intelligent carriers, the tourists can quickly solve all kinds of questions facing them through the help of these intelligent carriers through mobile intelligent terminals, such as smart phones and iPads." In this paper, on the basis of some literature theories of tourist behavior and tourism decision-making and tourism motivation, this paper puts forward that the individual information service of the tourists in the mobile information environment is the dependent variable, so as to search for cost, product knowledge, perceived risk, perceived income and network trust as self-change. quantity, establish relevant model, and put forward related false At last, through a large number of field and network questionnaires, using the SPSS19.0 statistical analysis and analyzing all the data, the development trend of the personalized information service demand is obtained, and the relevant opinions and construction are put forward. The results of the study found that the sex, age, education level, occupation and number of trips in the demographic variables have significant differences in the personalized information service of the tourists in the mobile information environment. As a result, the network trust has a significant positive impact on the demand of the individual information of the tourists in the mobile information environment, and the search cost and the perceived risk have a significant negative effect on the demand of the individual information of the tourists in the mobile information environment The main contribution of this paper is to enrich the research, analysis and verification of the individual information demand of the tourists in the mobile information environment. On the basis of the specific content and the influence factors of the individual information service demand of the tourists in the mobile information environment, the author puts forward the relevant opinions from the two angles of the role of the user and the role of the service organization The deficiency is that there is a certain restriction on the research sample and the scope of the study. In addition, some suggestions for future research are put forward.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592
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